Visual Merchandising CalendarReliance Trends

Submitted By:Amith B Reddy

Deepika SabnaniPurnima Yadav

Reliance Trends•Backed by the largest corporate entity in

India, Reliance Industries.•It is a Value format retailer.•Product Quality has been ingrained into

the DNA of Reliance Trends and is integral to its mission of “Grahak Devo Bhava” meaning “Customer is God”.

•The VM calendar is prepared at the Head Office in Bangalore .

What is a VM Calendar?

•Planning the changes in VM depending upon the various events, festivals and marketing promotions for a certain period of time.

•VM calendar is usually done on a yearly basis or seasonal basis.

Major events and promotionsMARKETING PROMOTION

DATE

BOTTOM FEST 10th May - 15th June

FATHER’S DAY 17th June – 20th June

COUPON REDEMPTION 25th June – 11th July

END OF SEASON SALE 12th July – 6th August

INDEPENDENCE DAY 11th August – 15th August

Changes in VMPROMOTION Changes in VM

BOTTOM FEST Mannequin display, Acrylic posters

FATHER’S DAY Window display, Gondolas, Mannequin display, Acrylic posters, Fixtures

COUPON REDEMPTION Acrylic posters

END OF SEASON SALE Window display, Gondolas, Mannequin display, Acrylic posters, Fixtures

INDEPENDENCE DAY Window display, Mannequin display, Acrylic posters

Father’s day

EOSS

Independence day

Special Promotions

Special Thanks:Mrs. Shruti N.Visual Merchandiser – Reliance Trends

THANK YOU!