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Visual Design
Design Skill
Simplicity
Design Skill
Design Skill
Actual untouched screen shot… Actual untouched screen shot…
Design Skill
My personal favorite… My personal favorite…
Design Skill
Sample White Design• Keep it Clean
• Simply and Elegant
• White backgrounds will glare
• Use images sparingly – but striking
Design Skill
Design Skill
Design Skill
Design Skill
Simple design rules*One point per slide1
2 Few, matching colors
3 Very few fonts
4 Photos, not clipart* Pun intended
Design Skill
Using Fonts
Avoid thin letters1
2 Avoid fonts hard to read3 Serif or Sans serif?
4 Readable Size…
18 20 24 28 32 36 40 44 48 54
6066728088
96 104 112 Design Skill
Design Skill
Design Skill
Design Skill
Ditch Stupid “Rules”
Do you remember the rule:
• 7 lines per slide or less• 7 words per line or less?
• Well, it is just plain stupid• If you follow this “rule”• You get a slide just like this
Cramped.
Boring.
Cramped.
Boring.
Clip Art Hall of Shame
Clip Art Hall of Shame
Design Skill
Design Skill
Design Skill
Avoid Cheese…
Weird sound effects1
2 Flying text
3 Strange animations
4 Random transitions
Contrast
Difference
Design for Non-designers
Design for Non-designers
Contrast is when two elements are different…Contrast is when two elements are different…
If elements are different, make them
very different
Can be created with type, colors and lines
Contrast adds interest and readability
Contrast shows the viewer what is important
If elements are different, make them
very different
Can be created with type, colors and lines
Contrast adds interest and readability
Contrast shows the viewer what is important
Design for Non-designers
White over the PictureBlack over the PictureRed Over the Picture
Design for Non-designers
Semi-transparent background
Design for Non-designers
Design for Non-designers
Repeating Elements
Repetition
Design for Non-designers
Design for Non-designers
Repetition can be achieved through…Repetition can be achieved through…
Fonts – Use only two or three different fonts
Colors – Should be consistent
Lines – Use only one or two line variations
Graphics – Consistent location and size
Fonts – Use only two or three different fonts
Colors – Should be consistent
Lines – Use only one or two line variations
Graphics – Consistent location and size
Design for Non-designers
Intentional
Alignment
Design for Non-designers
Design for Non-designers
Alignment makes elements look connected…Alignment makes elements look connected…
Nothing should be placed on page arbitrarily
Aligned items are connected by an invisible line
Alignment includes adequate boarders
Save center alignment for video
Nothing should be placed on page arbitrarily
Aligned items are connected by an invisible line
Alignment includes adequate boarders
Save center alignment for video
Design for Non-designers
Design for Non-designers
Like things together
Proximity
Design for Non-designers
Design for Non-designers
Proximity makes elements look connected…Proximity makes elements look connected…
Related items should be together
Purpose is to organize page for viewer
Never have more than five separate elements
Proximity can be encouraged with tables
Related items should be together
Purpose is to organize page for viewer
Never have more than five separate elements
Proximity can be encouraged with tables
Design for Non-designers
Design for Non-designers
Chris HeltonTeresa Maze
Emily RyanEmily
Williams
Morehead State UniversityCollege of Business and Information
BITE: The Key to the FutureBusiness and Information Technology Education
Before & After
Before & After
Before & After
Before & After
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