Virgin

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arun joseph

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OVERVIEW OF VIRGIN

Started by Richard Branson Leading entrepreneurial brand with 400

companies Operates in a range of markets across

34 countries Innovation in Industries

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MAIN FOCUS ‘RELATED DIVERSIFIED’ RANGES:

Travel & Tourism Leisure and Pleasure Telecoms & Media Shopping Social & Environment Financial

+ other smaller operations

Share Management, expertise, and funding

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VIRGIN BRANDS… Lifestyle:

The Virgin Voucher Virgin Balloon Flights Virgin Books

Virgin Active Australia, Italia, Portugal , South Africa , UK , Spain

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BIBLIOGRAPHY

www.virgin.comwww.virginunite.comVirgin Case StudyContemporary Strategy Analysis, Grant R M The Challenge of Strategic Management, Arevuo M

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