View
5
Download
0
Category
Preview:
Citation preview
Vincent Viola and his partner Douglas Cifu acquired the Florida Panthers on September 27, 2013
• Vincent Viola & Doug Cifu are committed to building a competitive hockey team that perennially competes for a Stanley Cup championship.
• Ownership has committed over $60 million to free agents, resigned all its young players and is in the top Quartile in NHL player committed to payroll.
• Panthers were the most improved team in the NHL in 2014-15 (25-point gain in standings).• Ownership is committed to bringing more big name acts and diverse events to the BB&T Center.• Ownership has increased the presence of the Panthers in the community through a broad advertising campaign• Ownership is committed to the Community; the Florida Panthers Foundation has donated more than $1.5M to
the community in the past two years.• Ownership has hired experienced Sports & Entertainment executives, led by Peter Luukko and has added over
50 new employees to its Sales and Marketing staff in the past two years.
• The Broward County-owned BB&T Center is one of the finest buildings in the United States for hockey, concerts and shows. The building received rave reviews as host of the 2015 NHL Draft. It has consistently rated at the top of Pollstar.
• Broward County has the prestige of having its own major league professional sports team, the Florida Panthers. The team advertises Broward County as a premier tourist destination and sports market.
• The County Arena has been financed and run solely by a 2 cent bed tax paid by tourists and by the Team. Residents are not taxed whatsoever through property (ad valorem) taxes.
UPCOMING EVENTS AT BB&T CENTER12/18: Y100 JINGLE BALL12/19: METROPCS ORANGE BOWL BASKETBALL CLASSIC12/31: BILLY JOEL1/29: DEF LEPPARD WITH STYX AND TESLA2/24: IRON MAIDEN3/9: JANET JACKSON3/23-3/27: DISNEY ON ICE PRESENTS “FROZEN”
• Practice Facility and Community Asset Owned by Florida Panthers• Hockey Leagues (youth and adult), Skating Lessons, Figure Skating, Group Events, Parties• Over 20 events annually bringing up to 2,000 participants per event plus families
• Strengthen the Organization: Over 40 staff members in Ticket Sales, Marketing, and Corporate Partnerships have been hired.
• Invest in Hockey Talent: Florida Panthers on-ice roster is the youngest in the league poised to be strong for a long period of time. Two of the last three rookies of the year, Jonathan Huberdeau and Aaron Ekblad are Florida Panthers.
• Meet Achievable Revenue Goals: The Florida Panthers long-term revenue projection puts the team in the middle of the league in revenue and makes the team financially sustainable.
• Keep Live Nation as a Long Term Partner: The organization has signed a long-term agreement with Live Nation, the largest concert touring and promotion company in the world. With Live Nation, we have undertaken an aggressive co-promotion strategy to book concerts and other events.
• Be Active in the Community: Since 2013, the organization has contributed over $1,500,000 supporting the community and has undertaken a very comprehensive community relations plan and program and will continue to do so.
2015 Draft First Round: Capacity crowd of 15,515 people
Two days of 2015 Draft:
Over 28,500 peoplethrough BB&T Center
YEAR 14-15 15-16MARKETING SPEND
$600,000 $3,000,000
Quantity 14/15 15/16 Increase % IncreaseFSE 5,226 7,812 +2,586 +49%
• 92% renewal rate for Full Season Plans in bowl
• 3rd in the league in new Full Season Plans. • 1st: NY Islanders (new building)• 2nd: TB Lightning (went to Cup finals)
• Full season equivalents (43 games)
Ticket Type 14/15 15/16 Increase % IncreaseTotal Tickets 260,827 399,114 +138,287 +53%
RENEWAL RATE
SEASON TICKET INCREASE
TOTAL TICKET SALES INCREASE
Florida Panthers HockeyTotal Ad 18+ AMA (000)
Carrier Date Team English French Total
TSN/RDS Oct. 13 Ottawa 151.2 7.2 158.4CSN Nov. 1 Philadelphia 52.07 0 52.07SPORTSNET Nov. 8 Calgary 98.4 0 98.4MSG Nov. 14 NY Islanders 43 0 43TSN/RDS Nov. 28 Ottawa 89.6 14.6 104.2MSG Dec. 6 Buffalo 25.42 0 25.42CSN Dec. 16 Washington 17.23 17.23SPORTSNET Dec. 22 Pittsburgh 238.9 80.1 319SN/TVA Dec. 28 Toronto 571.7 59.5 631.2SN/RDS Dec. 30 Montreal 241.1 852.7 1093.8MSG Dec. 31 NY Rangers 109 0 109SPORTSNET Jan. 17 Edmonton 110.3 0 110.3SPORTSNET Jan. 19 Vancouver 372 0 372FS-D Jan. 27 Detroit 75 0 75SPORTSNET Feb. 26 Chicago 86.4 0 86.4CSN Feb. 26 Chicago 79.37 0 79.37MSG Feb. 28 Buffalo 20 0 20TSN Mar. 3 Toronto 458.8 0 458.8TSN Mar. 12 Winnipeg 162.6 0 162.6SN/RDS Mar. 17 Montreal 125.6 658.2 783.8FS-D Mar. 19 Detroit 79 5.9 84.9NESN Mar. 21 Boston 151 0 151SN/RDS Apr. 5 Montreal 494 1272.7 1766.7NESN Apr. 9 Boston 160 19.4 179.4
4,012 2,970 6,982
* Does not include Tampa, Carolina, Mid-West or US West Coast broadcasts
• Annual Economic Impact - $102,400,000*
• Over $1.4 billion since 1998-99 season at BB&T Center• Total Jobs supported – 1,549• New Money brought into Broward – 40% of attendees
from outside County
*Fishkind 2014 Study
CORPORATE PARTNERSHIPS-KEY PARTNERS
• Strong commitment to the success of the Foundation to ensure support of the local community.
• Since January 2013, the Panthers Foundation has donated over $1.5M to local charities:
The following are important provisions of the proposal before the Commission:
• $39M is earmarked for Capital Improvements ($3M per year average) to keep the Arena in a State of the Art condition
• Letter of Credit Requirement up to $72M to ensure County is made whole if termination or bankruptcy
• Approximately 100 acres (parking lots) returned to County –allows County to generate revenues from development and taxable value of new improvements*
*Subject to Boyd Gaming Agreement in effect through December 31, 2015.
Development adjacent to the BB&T Center is a significant asset as has been proven in other venues throughout North America
Notable existing projectsLos Angeles (arena)Toronto (arena)Brooklyn (arena)Dallas (arena)Columbus (arena)Philadelphia (arena)San Diego (ballpark)St. Louis (ballpark)Boston/Foxboro (NFL stadium)
Beyer Blinder Belle has conducted a massing study showing that the parking lots have significant development potential.
Historically, the arena has used 56% of the 2 cent TDT (with 5.1% actual growth rate). Over the next 13 years, this proposal results in 47% of the TDT being used for the Arena (assuming only 4% annual growth rate).
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
2019
2021
2023
2025
2027
TDT Allocated For Arena
TDT
TDT UsedFor Arena
56% of TDT Used for Arena (5.1% cagr)
47% of TDT Used for Arena(assumes 4.0% cagr)
Recommended