VIDEO IMPACT PART 1 - bobbledigital.com · Social media posts with video have 48% more views....

VIDEO IMPACT – PART 1HOW TO ATTRACT, ENGAGE AND

CONVERT MORE CLIENTS…

THURSDAY 13TH FEBRUARY8.30AM TO 9.30AM

atSANTANDER WORKS CAFÉ

In collaboration with:

TAG/FOLLOW/CONTENT

@bobbledigital@andy-green-video-expert

#videoimpact

www.bobbledigital.com/videoimpact

MANPREET SINGH

Digital Marketing Specialist &

CEO of Bobble Digital

Your Presenters.

ANDY GREEN

Video Strategist, Producer & Managing Director at

Video Production Explained

AN AGILE DIGITAL MARKETING AGENCY

USING OUR OWN AGILE METHODOLOGY WE DEVELOP DIGITAL MARKETING STRATEGIES AND THROUGH CAREFULLY SELECTED DIGITAL CHANNELS WE ENSURE WE DELIVER RESULTS.

WE AIM TO TAKE OUR CLIENTS ON A DIGITAL JOURNEY TO SUPPORT BUSINESS GROWTH.

OUR SERVICES

HOW TO ATTRACT, ENGAGE AND CONVERT MORE CLIENTS…

?

Video trends

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

Mobile video consumption rises by 100% every year. (Insivia)

59% of executives say they would rather watch a video than read text. (Wordstream)

75% of all video plays are on mobile devices. (eMarketer)

People are 1.5 times more likely to watch video on their mobile phones. (Facebook)

Social video statistics

Social media posts with video have 48% more views. (HubSpot)

Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)

81% of businesses prefer to use Facebook for their video marketing. (Buffer)

Social video gets shared 1200% more than text and images combined. (Wordstream)

Video marketing statistics

Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

25% of companies publish videos every week. (Buffer)

65% of executives have gone to the marketer’s site and 39% have called

them on the phone after watching a marketing video. (Forbes)

97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)

Video marketing best practices

Videos under two minutes long get the most engagement. (Wistia)

85% of Facebook videos are watched without sound

33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)

So what’s the issue?

Andy GreenVideo Producer

www.videoproductionexplained.co.uk

2002

2014

1982

Using video correctly

VideoFilm EditIdea

VideoFilm EditIdea

ObjectiveAudienceLogistics

ResourcesBudget

ScriptVoice over

Self deliveryPersonnel

DirectionLocationActors

Deadline

GraphicsMotion graphics

Screen textScreen captions

MusicTranslation

Idea

ObjectiveAudienceLogistics

ResourcesBudget

VideoIdea

ObjectiveAudienceLogistics

ResourcesBudget

Who is your target?

VideoIdea

ObjectiveAudienceLogistics

ResourcesBudget

LocationsAvailabilityTimingsPermissionsConsent

VideoIdea

ObjectiveAudienceLogistics

ResourcesBudget

EquipmentSkillTime

VideoIdea

ObjectiveAudienceLogistics

ResourcesBudget

Free?Invest?

VideoFilm EditIdea

ObjectiveAudienceLogistics

ResourcesBudget

ScriptVoice over

Self deliveryPersonnel

DirectionLocationActors

Deadline

GraphicsMotion graphics

Screen textScreen captions

MusicTranslation

VideoFilm EditIdea

ObjectiveAudienceLogistics

ResourcesBudget

ScriptVoice over

Self deliveryPersonnel

DirectionLocationActors

Deadline

GraphicsMotion graphics

Screen textScreen captions

MusicTranslation

VideoFilm EditIdea Share

WebsiteFacebookLinkedin

Instagram

LaptopExhibitionInduction

Memory stick

VideoFilm EditIdea Share Measure

AnalyticsInsights

VisitsViewsSharesVerbalSalesROI

Video Share Measure

AnalyticsInsights

VisitsViewsSharesVerbalSalesROI

Video Share Measure

AnalyticsInsights

VisitsViewsSharesVerbalSalesROI

VideoFilm EditIdea Share Measure

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Are you providing the content that targets your audience?

As these statistics show, most people are more than happy to see you

explain your business and services from watching a video.

ANY

QUESTIONS?

THANK YOU.

hello@videoproductionexplained.co.uk

www.videoproductionexplained.co.uk

CONTACT US:

media@bobbledigital.com

www.bobbledigital.com

TAG/FOLLOW/CONTENT

@bobbledigital@andy-green-video-expert

#videoimpact

www.bobbledigital.com/videoimpact

VIDEO IMPACT –PART 2

HOW TO CREATE, EDIT AND PROMOTE VIDEO CONTENT

WEDNESDAY 11TH MARCH8.30AM TO 9.30AM

atSANTANDER WORKS CAFÉ

VIDEO IMPACT –PART 3

THURSDAY 2ND APRIL8.30AM TO 9.30AM

atSANTANDER WORKS CAFÉ

HOW TO MEASURE THE IMPACT OF VIDEO CONTENT