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VIDEO IMPACT – PART 1HOW TO ATTRACT, ENGAGE AND
CONVERT MORE CLIENTS…
THURSDAY 13TH FEBRUARY8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
In collaboration with:
TAG/FOLLOW/CONTENT
@bobbledigital@andy-green-video-expert
#videoimpact
www.bobbledigital.com/videoimpact
MANPREET SINGH
Digital Marketing Specialist &
CEO of Bobble Digital
Your Presenters.
ANDY GREEN
Video Strategist, Producer & Managing Director at
Video Production Explained
AN AGILE DIGITAL MARKETING AGENCY
USING OUR OWN AGILE METHODOLOGY WE DEVELOP DIGITAL MARKETING STRATEGIES AND THROUGH CAREFULLY SELECTED DIGITAL CHANNELS WE ENSURE WE DELIVER RESULTS.
WE AIM TO TAKE OUR CLIENTS ON A DIGITAL JOURNEY TO SUPPORT BUSINESS GROWTH.
OUR SERVICES
HOW TO ATTRACT, ENGAGE AND CONVERT MORE CLIENTS…
?
Video trends
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
Mobile video consumption rises by 100% every year. (Insivia)
59% of executives say they would rather watch a video than read text. (Wordstream)
75% of all video plays are on mobile devices. (eMarketer)
People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
Social video statistics
Social media posts with video have 48% more views. (HubSpot)
Video campaigns on LinkedIn have 50% view rates. (LinkedIn)
Over 1.9 billion people use YouTube. That’s about one-third of the internet. (YouTube)
81% of businesses prefer to use Facebook for their video marketing. (Buffer)
Social video gets shared 1200% more than text and images combined. (Wordstream)
Video marketing statistics
Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
25% of companies publish videos every week. (Buffer)
65% of executives have gone to the marketer’s site and 39% have called
them on the phone after watching a marketing video. (Forbes)
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)
Video marketing best practices
Videos under two minutes long get the most engagement. (Wistia)
85% of Facebook videos are watched without sound
33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
So what’s the issue?
Andy GreenVideo Producer
2002
2014
1982
Using video correctly
VideoFilm EditIdea
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ResourcesBudget
ScriptVoice over
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Deadline
GraphicsMotion graphics
Screen textScreen captions
MusicTranslation
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Deadline
GraphicsMotion graphics
Screen textScreen captions
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Are you providing the content that targets your audience?
As these statistics show, most people are more than happy to see you
explain your business and services from watching a video.
ANY
QUESTIONS?
THANK YOU.
www.videoproductionexplained.co.uk
CONTACT US:
www.bobbledigital.com
TAG/FOLLOW/CONTENT
@bobbledigital@andy-green-video-expert
#videoimpact
www.bobbledigital.com/videoimpact
VIDEO IMPACT –PART 2
HOW TO CREATE, EDIT AND PROMOTE VIDEO CONTENT
WEDNESDAY 11TH MARCH8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
VIDEO IMPACT –PART 3
THURSDAY 2ND APRIL8.30AM TO 9.30AM
atSANTANDER WORKS CAFÉ
HOW TO MEASURE THE IMPACT OF VIDEO CONTENT
