Vertical response 101

Vertical Response

101

Presenter:

Cat Monaghan

Solutions Analyst

Agenda

• Introduction

• Creation of email campaign

• Q&A

Introduction

• Email marketing solution

• Freestanding or SF integrated

•10K emails/month free for NPOs

Vertical Response Pricing (beyond 10K/month)

Number sent Price per email Price per 1,000

1-1,000 0.01275 $12.75

1,001-2,500 0.01105 $11.05

2,501-25,000 0.0102 $10.20

25,001-50,000 0.0085 $8.50

50,001-100,000 0.00722 $7.22

100,001-500,000 0.00638 $6.38

Sending email with VR

3 basic steps:

•Create email you’re sending

•Create list of people you’re sending to

•Schedule and send email

Create email in VR

3 Options:

•Use VR’s native email wizard

•WYSIWYG editor (for modifying existing HTML code)

•Freeform HTML (for importing existing HTML code)

•Text only

Create contact list in VR

3 Options:

•Create Query and List within VR

•Link to Salesforce Campaign

•Import list of contacts directly from Excel csv

Typical integrated VR Problems

•No global unsubscribe

•No general list mgmt

•App is slow and sized oddly

•Data storage within SF can be an issue

•VR is owned by one SF user

VR Analytics in SF

•Standard: Sent, Opens, Clicks, Bounced, Unsubscribes

•Social shares: FB, LinkedIn, Twitter

•Top performing clicks in email

•Syncs back to the SF record: - Updates will appear on the VR Email History Lead & VR Email History

Contact sections of your Leads & Contacts page layout.

-For Campaigns mailing lists, the Campaign History and Email Opt-Out field

will be updated.

-For Mass Email mailing lists, the Email Opt-Out field will be updated.

Questions?

info@idealistconsulting.com

800.889.8675