Vertical Response Tour 2011

Six RulesFor Tech

Success InBusiness

Ramon RayTechnology Evangelist

Smallbiztechnology.com

Technology Is An Investment

Not A Cost

An Investment Means…

• It Takes Time• Consider All

Reasonable Options• Measure Goals and

Results• It’s Your Future• Planting Seeds of

Growth

Don’t Technologize a Bad Business Process

Don’t Technologize a Bad Biz Process

Don’t Technologize a Bad Biz Process

• Lousy _______ Is Not the Fault of Technology• Technology Won’t Make Better Employees• Great Employees Leverage Tech to Be Better

Outsource Your Technology

Outsource Your Technology

• You’re an Expert in ________

• You Are NOT a Tech Guru

• Call Upon Tech Experts to Help Make Decisions

Outsource Your Technology

• Acquire Expertise• Save Time• Save Money• Boost Productivity

Email Is Not CRM

Customer Relationship Management

Email Is Not CRM

• Email = Transactional communications• CRM = Fulfill customer expectations• CRM = Predict desires • CRM = Life long and loyal customers

Email Is Not CRM

• Amazon.com knows who you are • Amazonc.com knows what you want better

than you do

You need a SYSTEM, CRM, to know who your customers are and what they want

Social Media Is Not a Joke

Social Media Is Not a JokeEvolution of Business Communication

Social Media Is Not a JokeEvolution of Business Communication

Social Media Is Not a JokeEvolution of Business Communication

Social Media Is Not a Joke

• LISTEN• ENGAGE• Upgrade Your Profile

Mobility Is Not an Option

It’s a Strategy

Mobility Is Not an Option

• Office Cubicles Are Empty. People Are with Customers

• Be As Productive in the Office As Out of the Office

• Competitors Are Only a Click Away

There’s more…

1. Try and Test2. Don’t Be a Guinea Pig3. Get Input from End Users4. Secure Computing Is Smart Computing5. Content Is King6. Wireless Broadband Will Set You Free7. Cloud Computing Gives You Speed8. Collaboration Services Make You Smart9. Web Site Must Be a Digital, Interactive, Sales Tool

THANK YOU. CLASS IS OVER

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Ramon RayEditor & Technology EvangelistSmallbiztechnology.com