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VEHICLE WRAP STYLE GUIDE
APRIL 10, 2018
MARCO’S PIZZA | VEHICLE GRAPHICS
COLORS
LOGOS
TYPOGRAPHY
STYLISTIC HEADLINES
Veneer Lorem Ipsum DolorBASIC HEADLINES
BRANDONBOLD LOREM
DISPLAY HEADLINES
BURFORD BASE
PANTONE® 200 C PANTONE® 186 U
CMYK C:3 M:100 Y:70 K:12
HEX # C2002F
ROMA TOMATO
PANTONE® 356 C PANTONE® 355 U
CMYK C:91 M:2 Y:100 K:13
HEX # 258446
BASIL
Pantone® 200 C (Roma Tomato)
Pantone® 130 C
(Harvest)
2
EVERY STORE. EVERY
DAY. THE ITALIAN WAY.
EVERY STORE. EVERY DAY. THE ITALIAN WAY.
ORDER ONLINE.MARCOS.COM
ORDER ONLINE.MARCOS.COM
ORDER ONLINE. MARCOS.COM
goodbye to good enough. hello primo.
- SINCE 1978 -
- SINCE 1978 -
MARCO’S PIZZA | VEHICLE GRAPHICS
COMPACT VEHICLE WRAPOur compact sized vehicles illustrated on this page show the appropriate display of our logo and graphics.
Use white as the primary lead color with green (pms 356) and red (pms 200) top, hood accents and the Marco’s logo centered on the front doors, hoodand back.In addition, add the “Hello Primo” tagline beneath the Marco’s logo. The walkup line of “Every store. Every day. The Italian way.” and URL are added to the back passenger doors and back of the vehicle.
OPTIONAL CO-BRANDINGApply the co-branded logos to the back quarter panel of the vehicle.
Centered “Hello Primo” with walkup line,Marco’s logo and URLon back panel. The color green wraps around the back bumper of the vehicle from the sides.
Centered Marco’s logo “Hello Primo” lockup on the hood at a 45º angle.
Add walkup line and url to back panel or passenger door depending on model of vehicle.
Centered on driver’s door is the Marco’s logo with “Hello Primo” tagline. For shorter doors use the logo that doesn’t overlap green accent.
Red top from front hood to roof and back pillars
The green angle accent runs from the lower front rocker panel back to the top of the back quarter panel. There is a natural arc created there that accents the logo and walkup lines. This wraps to the back of the vehicle.
Optional Co-branded logo area here.
Optional Co-branded logo area here.
3
EVERY STORE. EVERY DAY. THE ITALIAN WAY.
EVERY STORE. EVERY DAY. THE ITALIAN WAY.
ORDER ONLINE.MARCOS.COM
ORDER ONLINE.
MARCOS.COM
4
O R D E R O N L I N E .
MARCOS.COM
- SINCE 1978 -
- SINCE 1978 -
goodbye to good enough. hello primo.
MARCO’S PIZZA | VEHICLE GRAPHICS
PICK UP TRUCK VEHICLE WRAPOur pickup truck and van vehicles illustrated on this page show the appropriate display of our logo and graphics.
Use white as the primary lead color with green (pms 356) and red (pms 200) top, hood accents and the Marco’s logo centered on the front doors, hoodand back.In addition, add the “Hello Primo” tagline beneath the Marco’s logo. The walkup line of “Every store. Every day. The Italian way.” URL are added to the back passenger doors and back of the vehicle.
OPTIONAL CO-BRANDINGApply the co-branded logos to the back quarter panel of the vehicle.
Centered Marco’s logo “Hello Primo” lockup on the hood at a 45º angle.
Centered “Hello Primo”with walkup line, Marco’s logo and URL on back panel.The color green wraps around the back bumper of the vehicle from the sides.
The green angle accent runs from the lower front rocker panel back to the top of the back quarter panel. There is a natural arc created there that accents the logo and walkup lines. This wraps to the back of the vehicle.
Add walkup line and url to back panel or passenger door depending on model of vehicle.
Centered on driver’s door is the Marco’s logo with “Hello Primo” tagline.For taller doors the alt logo maybe used that overlaps the green accent.
Optional Co-branded logo area here.
Red top from front hood to roof and back pillars
goodbye to good enough. hello primo.
ORDER ONLINE.MARCOS.COM
ORDER ONLINE.
MARCOS.COMEVERY STORE. EVERY
DAY. THE ITALIAN WAY.
ORDER ONLINE.MARCOS.COM
EVERY STORE. EVERY DAY. THE ITALIAN WAY.
- SINCE 1978 -
- SINCE 1978 -
MARCO’S PIZZA | VEHICLE GRAPHICS
5
KIA SOUL
- SINCE 1978 -
6
MARCO’S PIZZA | VEHICLE GRAPHICS
NISSAN VERSA
- SINCE 1978 -
7
MARCO’S PIZZA | VEHICLE GRAPHICS
HYUNDAI ELANTRA - BLACK
- SINCE 1978 -
8
MARCO’S PIZZA | VEHICLE GRAPHICS
HYUNDAI ELANTRA - WHITE
- SINCE 1978 -
9
MARCO’S PIZZA | VEHICLE GRAPHICS
FORD F150 - WHITE
- SINCE 1978 -
10
MARCO’S PIZZA | VEHICLE GRAPHICS
FORD F150 - SILVER
- SINCE 1978 -
11
MARCO’S PIZZA | VEHICLE GRAPHICS
CHEVY SILVERADO - WHITE
- SINCE 1978 -
12
MARCO’S PIZZA | VEHICLE GRAPHICS
NISSAN SENTRA
- SINCE 1978 -
13
MARCO’S PIZZA | VEHICLE GRAPHICS
CHEVY SILVERADO SINGLE CAB - WHITE
- SINCE 1978 -
14
MARCO’S PIZZA | VEHICLE GRAPHICS
HONDA CIVIC SEDAN - WHITE
MARCO’S PIZZA | TRAILER GRAPHICS
15
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