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© 2018 International Youth Foundation
Global Youth Economic Opportunities Summit
9.27.18
UX is Youth Engagement
© 2018 International Youth Foundation
Goal: To equip young people with key skills to help them stay
in school, find employment, and succeed in life
©2017. All Rights Reserved. International Youth Foundation.
© 2017 International Youth Foundation
Improved key soft
skills
including communication,
teamwork, and conflict
management skills80%
Retention rate
for IYF/Passport to
Success® participants96%
Promoted
since completing
IYF/Passport to Success®40%
https://www.iyfnet.org/blog/survey-confirms-dramatic-effects-life-skills-training-employees
HILTON CASE STUDY
© 2018 International Youth Foundation
To Date
• Baltimore, MD
• Nashville, TN
• Bangalore, India
• Bihar, India
• New Delhi, India
• New Orleans, LA
• New York City, NY
• Riyadh, Saudi Arabia
• Guadalajara and
Mexico City, Mexico
• Chicago, IL
Upcoming
• Burlington, VT
• Washington, DC
• Johannesburg and
Cape Town, South
Africa
• Virtual TBD
YOUTH CENTRIC DESIGN AND USABILITY TESTING
© 2018 International Youth Foundation
Paper Prototype
PERSONA
DEVON20 |Male | African American| Chicago, IL| Android User
o Has his GED and currently in a technical training program
o Passionate about social and civil justice after early clashes with the law
o Inconsistent work options – underemployed or unemployed
o Lives with his mom, aunt, and grandmothero Role models: His mom, President Obama and
pro athletes
GOALS
o Learn interview skills and workplace expectations
o Get a stable job with predictable income and living wage
o Move forward,“get out” and support his mom
Devon comes from a tight knit family where everything is shared. He is an ardent supporter of racial equality and occasionally attends local rallies and community events. He has a ton of hometown pride and follows local sports religiously.
“I want to move up in the world. ”
His family has always been lower middle-class and with a (limited) record he has issues finding stable work. He relies on the El to get to his training, odd jobs and occasional part-time employment opportunities. He wants to contribute more to the family expenses and have money of his own.
ONLINE BEHAVIOR
o Online music streamingo Job sites and Craigslist o ESPN and sports coverageo Uses YouTube for everythingo Has completed some online training
for various part-time jobs and his GED program
o Dating Apps: Tindero Inconsistent Wi-Fi at home
© 2018 International Youth Foundation
Social Media Pulse Polling
© 2018 International Youth Foundation
Testing the Color Palette
© 2018 International Youth Foundation
Results
Narrative Concept: Travel
© 2018 International Youth Foundation
Travel the world to exciting new
places as you learn about new jobs
and build your career skills. Become
a global citizen: meet new people,
try out professions, and jet set to
different countries. For each place
you visit you can earn another stamp
on your Passport to Success.
Narrative Concept
© 2018 International Youth Foundation
UX Focus in Agile Development
UX is youth engagement!
© 2018 International Youth Foundation
Meaningful Participation
© 2018 International Youth Foundation
© 2018 International Youth Foundation
Lara Henneman
Director of Product Development
l.henneman@iyfnet.org
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