UX is Youth Engagement - Youth Economic Opportunities · 2018-10-03 · expectations o Get a stable job with predictable income and living wage o Move forward,“getout” and support

© 2018 International Youth Foundation

Global Youth Economic Opportunities Summit

9.27.18

UX is Youth Engagement


Goal: To equip young people with key skills to help them stay

in school, find employment, and succeed in life

©2017. All Rights Reserved. International Youth Foundation.


Improved key soft

skills

including communication,

teamwork, and conflict

management skills80%

Retention rate

for IYF/Passport to

Success® participants96%

Promoted

since completing

IYF/Passport to Success®40%

https://www.iyfnet.org/blog/survey-confirms-dramatic-effects-life-skills-training-employees

HILTON CASE STUDY


To Date

• Baltimore, MD

• Nashville, TN

• Bangalore, India

• Bihar, India

• New Delhi, India

• New Orleans, LA

• New York City, NY

• Riyadh, Saudi Arabia

• Guadalajara and

Mexico City, Mexico

• Chicago, IL

Upcoming

• Burlington, VT

• Washington, DC

• Johannesburg and

Cape Town, South

Africa

• Virtual TBD

YOUTH CENTRIC DESIGN AND USABILITY TESTING


Paper Prototype

PERSONA

DEVON20 |Male | African American| Chicago, IL| Android User

o Has his GED and currently in a technical training program

o Passionate about social and civil justice after early clashes with the law

o Inconsistent work options – underemployed or unemployed

o Lives with his mom, aunt, and grandmothero Role models: His mom, President Obama and

pro athletes

GOALS

o Learn interview skills and workplace expectations

o Get a stable job with predictable income and living wage

o Move forward,“get out” and support his mom

Devon comes from a tight knit family where everything is shared. He is an ardent supporter of racial equality and occasionally attends local rallies and community events. He has a ton of hometown pride and follows local sports religiously.

“I want to move up in the world. ”

His family has always been lower middle-class and with a (limited) record he has issues finding stable work. He relies on the El to get to his training, odd jobs and occasional part-time employment opportunities. He wants to contribute more to the family expenses and have money of his own.

ONLINE BEHAVIOR

o Online music streamingo Job sites and Craigslist o ESPN and sports coverageo Uses YouTube for everythingo Has completed some online training

for various part-time jobs and his GED program

o Dating Apps: Tindero Inconsistent Wi-Fi at home


Social Media Pulse Polling


Testing the Color Palette


Results

Narrative Concept: Travel


Travel the world to exciting new

places as you learn about new jobs

and build your career skills. Become

a global citizen: meet new people,

try out professions, and jet set to

different countries. For each place

you visit you can earn another stamp

on your Passport to Success.

Narrative Concept


UX Focus in Agile Development

UX is youth engagement!


Meaningful Participation



Lara Henneman

Director of Product Development

[email protected]

mailto:[email protected]

Documents

UX is Youth Engagement - Youth Economic Opportunities · 2018-10-03 · expectations o Get a stable job with predictable income and living wage o Move forward,“getout” and support