Using Social Media for Your Business

Social Media for Your Business

About Hot Dog Marketing

• Integrated marketing and communication services for small businesses in Austin

• Strategy, Social Media, Graphic Design, Printing, and Web and Email Marketing

Copyright Hot Dog Marketing 2012

Summary• How to Pick the Media for Your

Business• Overview of Demographics• A Quick Guide• How to Make it Look Professional• Content Marketing Overview• Final Words

How to Pick the Media for Your Business

• Examine your audience: Where is your audience?Are you B2B; direct-to-consumer; or both?

• Learn about the individual social mediums and pick the ones your audience are using

• No, you don’t have to be on all of them!

Current Hot Sites1. Facebook – all types of users

2. Twitter – all types of users; great for content marketing

3. LinkedIn – B2B

4. Pinterest – highly visual businesses

5. YouTube – all types of users

6. Foursquare – great for brick and mortar

7. Google+ - all types of users

8. Tumblr – younger demographic

Demographics

A Quick GuideFacebook Twitter Pinterest LinkedIn YouTube Google+ Foursquare Tumblr

Retail ✔ ✔ ✔ ✔ ✔ ✔Entertainment/Arts ✔ ✔ ✔ ✔ ✔ ✔ ✔

Prof. Services

✔ ✔ ✔ ✔ ✔

Real Estate ✔ ✔ ✔ ✔ ✔ ✔Tech ✔ ✔ ✔ ✔ ✔Home Services

✔ ✔ ✔ ✔ ✔

Restaurants

✔ ✔ ✔ ✔ ✔ ✔

Non-Profits ✔ ✔ ✔ ✔ ✔ ✔Health Care ✔ ✔ ✔ ✔

How to Make it Look More Professional

• Take advantage of all of your customizing options

• Display your logo as your profile image

• Make sure the copy is consistent with your branding

How to Make it Look More Professional

What is Content Marketing?

Creating and sharing engaging content to current and potential customers.

The act of gaining the trust and loyalty of new customers because your brand is considered an expert and industry leader.

How Good Content Builds an Audience

A Final Word• Results take time• Consistency is most important• Doesn’t work without great service

and/or a great product

Using Social Media for Your Business

Documents

Using Social Media For - EURORDISdownload2.eurordis.org/presentations/.../WS1_S._Donnelly_BeeForBa… · Using Social Media For RAREdisease RareConnect Social Media Workshop Brussels

Social Media 201: Using Social Media in Your Digital Advocacy · • Using Social Media to Engage Advocates • Using Social Media for Organizing • Creating Graphics and ... Find

Using Social Media to Build Relationships with ... · Using Social Media to Build Relationships with International Students ... •Disadvantages of ... Using Social Media to Build

Facebook Me: Using Social Media to Promote College Retentionmedia.collegeboard.com/.../facebook-me-using-social-media-promote... · Facebook Me: Using Social Media to Promote College

Artists Using Social Media

Eﬀec%velyUlizing Social)Media)in)your)) NonProﬁtOrganizaon · social media plan Using social media to connect Strategies and tips for using social media ... CREATING)ASOCIAL)MEDIAPLAN)

Govt Using Social Media

Stop using social media

Managing Your Social Media Presence Using Social … · Managing Your Social Media Presence & Using Social Media in Your Job Search ... Managing Your Social Media Presence ... •Highlight

Social Media: Using Twitter.

SOCIAL MEDIA AND CRISIS COMMUNICATION: USING SOCIAL MEDIA …

Using + Social Media = Fail

Recruiting using Social Media

Using Social Media Marketing

Social Media Quotations from Success Using Social Media

Using Social Media Better

Using social media responsibly

Social Media marketing building trust & credibility using social media

Harnessing Social Media November 18, 2011. Agenda 2 Why Social Media? Using Social Media Twitter Facebook LinkedIn Using Social Media for Advocacy

Engaging using social media