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Here are some basics to consider when setting your business up on social media.
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Hot Dog Marketing Copyright 2012. 512.537.6575 | www.hotdogpr.com .
Social Media for Your Business
About Hot Dog Marketing
• Integrated marketing and communication services for small businesses in Austin
• Strategy, Social Media, Graphic Design, Printing, and Web and Email Marketing
Copyright Hot Dog Marketing 2012
Summary• How to Pick the Media for Your
Business• Overview of Demographics• A Quick Guide• How to Make it Look Professional• Content Marketing Overview• Final Words
Copyright Hot Dog Marketing 2012
How to Pick the Media for Your Business
• Examine your audience: Where is your audience?Are you B2B; direct-to-consumer; or both?
• Learn about the individual social mediums and pick the ones your audience are using
• No, you don’t have to be on all of them!
Copyright Hot Dog Marketing 2012
Current Hot Sites1. Facebook – all types of users
2. Twitter – all types of users; great for content marketing
3. LinkedIn – B2B
4. Pinterest – highly visual businesses
5. YouTube – all types of users
6. Foursquare – great for brick and mortar
7. Google+ - all types of users
8. Tumblr – younger demographic
Copyright Hot Dog Marketing 2012
Demographics
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A Quick GuideFacebook Twitter Pinterest LinkedIn YouTube Google+ Foursquare Tumblr
Retail ✔ ✔ ✔ ✔ ✔ ✔Entertainment/Arts ✔ ✔ ✔ ✔ ✔ ✔ ✔
Prof. Services
✔ ✔ ✔ ✔ ✔
Real Estate ✔ ✔ ✔ ✔ ✔ ✔Tech ✔ ✔ ✔ ✔ ✔Home Services
✔ ✔ ✔ ✔ ✔
Restaurants
✔ ✔ ✔ ✔ ✔ ✔
Non-Profits ✔ ✔ ✔ ✔ ✔ ✔Health Care ✔ ✔ ✔ ✔
Copyright Hot Dog Marketing 2012
How to Make it Look More Professional
• Take advantage of all of your customizing options
• Display your logo as your profile image
• Make sure the copy is consistent with your branding
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How to Make it Look More Professional
Copyright Hot Dog Marketing 2012
What is Content Marketing?
Creating and sharing engaging content to current and potential customers.
The act of gaining the trust and loyalty of new customers because your brand is considered an expert and industry leader.
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How Good Content Builds an Audience
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A Final Word• Results take time• Consistency is most important• Doesn’t work without great service
and/or a great product
Copyright Hot Dog Marketing 2012
