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USING LINKEDIN FOR PROFESSIONAL
NETWORKING & BUSINESS
DEVELOPMENT
JoAnne Funch
www.linkedinforbusiness.net © Linked In For Business, no reproduction allowed
NETWORKING & BUSINESS
DEVELOPMENT
JoAnne Funch
www.linkedinforbusiness.net © Linked In For Business, no reproduction allowed
JOANNE FUNCH
v21 year marketing veteranvDigital marketing strategist since 2007vLove for teaching – U of M Business
Economic Dev Department & othersvSpeaker, Trainer – locally & nationallyvBloggervWorked with Fortune 100 & 500 companiesvRewritten hundreds of LinkedIn profiles!
5 Reasons You Should Care About Building a Business Network
1. Your network is your net worth
2. Modern buyers are over 60% of the way through the decision-making process before contacting you
3. Leverage LinkedIn as a tool to build & manage your professional brand
4. Transform B2B relationships to fill your pipeline with the right people
5. Your visibility creates opportunity
IncompleteProfile
1
Have not updatedProfile in a decade!
2
Presentbutdon’t know what you really do
3
Good profilenot engaged
Hopeothers see you!
4
ManageReputation
IntentionallyConnect
BuildRelationships
Engaged
DemonstrateCredibility
Add value
5
YOUR NETWORK IS YOURNET WORTH!
HOW WE DO BUSINESS HAS
CHANGED…
Modern buyers are over 60% of the way through the decision making process before they contact a sales person.
I was going to buy the car….
Who would I buy the car from?
How are you perceived when someone views your profile?
Are you managing your professional brand?
“Set up a “Google Alert”
´ Headline:´ Title + keywords + show your passion
´ and value = Interesting!
Build your credibilityLinkedIn Profile
HERE’S HOW THE MAJORITY SHOW UP
CREATE AN EFFECTIVE HEADLINE, THIS IS THE FIRST THING ANYONE SEES!
GOAL OF THE HEADLINE IS TO READ MORE
WHO DO YOU HELP? HOW ARE YOU DIFFERENT
THAN YOUR COMPETITION?
SUMMARY SECTION
Valuable Real Estate!
YOUR CAREER –
YOUR STORY
It’s no longer enough just to tell people what you do!
How do you add value?
CUSTOMIZE SUMMARY SECTIONSPEAKING TO YOUR IDEAL CONNECTIONS
ü 2000 characters to write your story
ü Write in 1st person
ü Always begin with something compelling to draw people in
ü AND something that makes you credible to get people to read more
ü What you do, who you serve & results you produce
Examples of good a summary
THINK OUT OF THE BOX
STAND OUT WITH MULTI-MEDIA
´Get creative!
´ Add a white paper or article you wrote
´ Add images showing your work
´ Add video
PROFILE ON MOBILE
Regardless of stage in your career – recommendations add credibility. Be sure they are up to date.
What was the impact of working with you?
A completed profile brings you more credibility & shows your expertise!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net
Never send default invitation, always personalize & tell people why you are sending the invitation
Don’t always think transactional first
Think relational
Sending & receiving invitations
8 out of 50 responded4 out of 8 actually answered my questions1 person offered to have a phone conversation 1 asked me to meet for coffee
1 answered my questions with “My goal is to connect with business owners.”
1 said “I hope all is well. I've been busy. Just published a new book on Amazon. Check it out”
Sadly, it tells me 48 people really did not care abut building a business network!
The true currency of business is relationships
Regardless if you work for a company or own your own business!
The fundamental reason networking doesn’t work is because most people network
without goals or a plan.
Reactive vs Proactive
The fundamental reason networking doesn’t work is because most people network
Networking online and offline
Have you just been a name collector?
There is no ROI on a network you aren’t willing to build!
‘FOLLOW’ BEFORE
INVITING
DEFINE THE PURPOSE & GOALS OF YOUR BUSINESS NETWORK
- Prospecting- Gain brand awareness
- Build influence
within yourcommunity
or industry
Goals could be:
Know your goals before investing time
David Nour, Author “Relationship Economics”
Don’t know what to say?
“Successful people ask better questions,
and as a result, they get better answers.” – Tony Robbins
Download100 ideas to start a meaningful conversation TEXT: 44222 ENTER CODE: SCOREMN2
TAKE TIME TO LEARN ABOUT PEOPLE BEFORE PROSPECTING OR
CONNECTING WITHTHEM!
– find something you have in common
Visibility Creates Opportunity
WHY ENGAGE YOUR NETWORK?
ü Stay top of mind with those you care about
ü Show your connections you care & they are seen
ü Demonstrate your expertise in relevant conversations
ü Share company page posts
ü Add value to others
Which one are you?
POST RELEVANT CONTENT
= OPPORTUN
ITY
TRAIN LINKEDIN’S NEWS FEED
Be part of the journey as a great resource
TIP: Take time to educate
´ Intentionally read status updates & comment
#1 COMPLAINT ABOUT
LINKEDIN?
§Are you investing time in your network or building a data base?
§ Consistency wins – spend 10-15 minutes a day, everyday
§ Invite 2-3 new connections a week
§ Look for opportunity to comment
§ SHARE a post from your company page
LEAVE YOU TODAYWITH 3 BIG TAKEAWAYS
& CHALLENGE…
1. Update & optimize your LinkedIn profile
2. Show up & be engaged = opportunity
3. Invest time in building a network of lasting relationships
Challenge: Take action on at least one thing you learned today!
Be helpful – who could you make an introduction for?
Download:100 ideas to start a meaningful conversation • TEXT: 44222 • ENTER CODE: SCOREMN2
• And receive latest updates & tips about LinkedIn!
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net
Helping professionals become valued business partners
LINKEDIN SERVICES
• Professional Profile Update
• Company Training
• Sales Training
• Individual Training
• Topic Expert Speaker
MARKETING SERVICES
• In-person Marketing Groups
• Individual Marketing Coaching
• Marketing Dish Online Academy Questions?Questions?
LinkedIn For Business | JoAnne Funch | www.linkedinforbusiness.net
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