20
Our Community The artists we work with are highly skilled in both art and business They work in all media including glass, metal, clay, fiber and 2D The work ranges from $10 to $10,000 wholesale They view their galleries as partners… not patrons

Buyers Market of American Craft "Sell Your Art"

Embed Size (px)

Citation preview

Page 1: Buyers Market of American Craft "Sell Your Art"

Our Community

The artists we work with are highly skilled in both

art and business

They work in all media including glass, metal, clay,

fiber and 2D

The work ranges from $10 to $10,000 wholesale

They view their galleries as partners… not patrons

Page 2: Buyers Market of American Craft "Sell Your Art"

From Your Studio to Market

Step by Step Guidance

One-on-One Mentoring

1,800 Success Stories

Page 3: Buyers Market of American Craft "Sell Your Art"

The Market for Art

The Buyers Market is organized by media

and sectioned by price from

$10 - $10,000

ProductionLtd Edition / Series

One-of-a-kind Works Thomas Markusen, former Prof Suny Brockport. Represented by LeKae Galleries, Earthenworks Gallery. Price range: $400-$2,000 wholesale

Page 4: Buyers Market of American Craft "Sell Your Art"

Selling… or Selling Out?

Selling the creations of

your own talent, skill, and imagination

isn't like any other business venture.

Page 5: Buyers Market of American Craft "Sell Your Art"

Should I wholesale?

• More studio time.

• More time at home.

• Llower expenses.

• More profit.

• Do you need to plan ahead?

• When you retire… can you sell your business?

• The only way to build your brand.

Page 6: Buyers Market of American Craft "Sell Your Art"

What galleries offer

• Purchase Net 30• Promotion • Advertising• Confident Collectors• Increased Value• Consistent Income• National

Representation• Brand Credibility• Museum Contacts• Corporate

Acquisitions• Prestige

Grovewood Gallery, Asheville NC

Page 7: Buyers Market of American Craft "Sell Your Art"

Attendee Types…

• Contemp Craft Galleries• Fine Art & Frame• Museum Stores & Curators• Catalogs• Non-Profit Galleries• Interior Designers• Architects• Landscape Designers• Fine Jewelry Stores• Designer Fashion

Boutiques• Online Retailers• Media / Press

Page 8: Buyers Market of American Craft "Sell Your Art"

Buyer Profile…Average Size: 2,000 sf

$600,000 Annual Volume

Owners: 37% Former or current studio artists

Terms: 80% Net 30, 20% Consign

Area: 25 miles

Style: 75% Contemporary

Price points: $50-$5,000

New Morning / Blue Spiral Gallery, Asheville, NC 20,000+sf

Page 9: Buyers Market of American Craft "Sell Your Art"

Buyers Market FAQ

AmericanCraft.com

1,200 Studios

8,500 Buyers

45 Million Sales

85% Return

Top 200 Shows in America

Tenure

Page 10: Buyers Market of American Craft "Sell Your Art"

Free Services

• Daily phone support

• Web page 100 images NicheMag.com

• Arbitration assistance

• Direct mail to galleries

• Advertising design

• Sales Training

Page 11: Buyers Market of American Craft "Sell Your Art"

First Steps…

Market Insider E-News

AmericanCraft.com

Workshops & webinars ArtsBusinessInstitute.o

rg

Subscribe toNiche magazine

Subscribe toAmericanStyle

Page 12: Buyers Market of American Craft "Sell Your Art"

Next Steps…

Attend the Arts Business Institute this February.

Create clear goals and a detailed timeline.

Connect with a local wholesaling artist or gallery

mentor.

Identify the gaps in the marketplace…

and fill them.

Page 13: Buyers Market of American Craft "Sell Your Art"

Tips: Dali to DaleBooks, Posters, Videos,Calendars, Postcards, Ties, T-Shirts, Kiddie Craft Kits and even… “authentic” Itsy-Bitsy Sample Art Pieces

… and let’s not forget celebrity stunts!

Page 14: Buyers Market of American Craft "Sell Your Art"

Beyond consignment…

Artist AssetsObjects

AppearanceExtended

Terms Memo

DeliveryCollector List

Gallery AssetsAdvertising

DollarsEvent PromotionSpaceCollector List

…negotiating tips that work!

Page 15: Buyers Market of American Craft "Sell Your Art"

Finding Collectors: 101

FaceBook Fan PageFaceBook GroupsFB Museum PagesTwitter & TwellowLinkedIn GroupsGoogle ImagesFlickr SearchContempGlass.org

Page 16: Buyers Market of American Craft "Sell Your Art"

Niche Magazine

The ONLY guide to gallery & luxury retail management.

25,000 Readers200 artists works featured in

every issue.

Gallery success stories.

Featuring American Made and Canada Made art and fine

crafts.

Online art marketplace & artist catalogs.

www.NicheMag.com

Page 17: Buyers Market of American Craft "Sell Your Art"

NICHNICHEE MarketplaceMarketplace*1,800 Studios*3,500 Retailers*7,000 Objects

Sell to galleries fromSell to galleries fromthe comfort of your the comfort of your home or studio.home or studio.

Page 18: Buyers Market of American Craft "Sell Your Art"

AMERICANStyleMagazine

5,000 Newsstands

500 Galleries

35 Partners Museums/Orgs

35,000 Paid/Requested

50,000+ Press Run

125,000 Readers

Page 19: Buyers Market of American Craft "Sell Your Art"

City Arts Tours

100100

City Arts ToursCity Arts Tours

500500

Gallery PagesGallery Pages

2500 2500 Free Gallery ListingsFree Gallery Listings

Page 20: Buyers Market of American Craft "Sell Your Art"

Should I sell at retail fairs?

• Can you get into the “right” shows every year?

• Can you find the right customers?

• Can you get top prices for your work?

• Is your work the type that requires your personal selling skills?

• How will you handle more time away from home and studio?