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Boris de RuyterPrincipal Scientist, Philips Research Europe
User Experience Research at Philips Research
Confidential COS, May 28, 2008 2
User – System Interaction
LifestyleTrends
Experience Research Examples
Confidential COS, May 28, 2008
3
User – System Interaction
November 08, 2007
The evolution in User – System Interactioninteraction paradigms
The evolution of computersand networks
Assembly and machine code
Personalized anticipatory multi-modal UI
GUIs
High-level languages
Mainframes Mini-computer
Pocket PDA
Notebook PC
Desktop PC
Internet appliance
VUIsThe evolution of interfaces
November 23, 2010
The evolution in User – System Interactiondifferentiating benefits
Effectiveness
Efficiency
Easy to use
Fun to use
Immersive
November 23, 2010
Confidential COS, May 28, 2008
7
Lifestyle trends
Confidential COS, May 28, 2008
Cocooning
Stay at home, the desire to build a soft and cozy nest to protect ourselves from the harsh, unpredictable realities of the outside world
Confidential COS, May 28, 2008
Clanning
Join up, belong to and hang out with groups of like friends, providing a secure feeling that our own beliefs will be validated by consensus
Confidential COS, May 28, 2008
Fantasy & Escape
Break away from modern tensions by seeking excitement in risk free adventures such as in virtual reality environments
Confidential COS, May 28, 2008
Pleasure Revenge
Being tired of rules and regulations, consumers want to cut loose
Confidential COS, May 28, 2008
Small Indulgences
Stressed out from ever increasing expenses consumers are seeking ways to reward themselves with affordable luxury
Confidential COS, May 28, 2008
Anchoring
Reaching back to our spiritual roots, taking what was comforting from the past in order to feel securely anchored for the future
Confidential COS, May 28, 2008
Egonomics
Looking for new ways to make more personal statements
Confidential COS, May 28, 2008
Atmosfear
The polluted environment stirs up a storm of consumer doubt and uncertainty
Confidential COS, May 28, 2008
99Lives
Assuming multiple roles in order to cope with our busy and high-tech lives
Confidential COS, May 28, 2008
Cashing out
Questioning the intrinsic value of a high powered career, people are opting for more fulfillment in a simpler way of living
Confidential COS, May 28, 2008
Being Alive
The awareness that the concept of wellness can add generous years of good health, giving an overall better quality to our lives
Confidential COS, May 28, 2008
Save Our Society
To protect our endangered planet, we must rediscover a social conscience based on a blend of ethics, passion and compassion
Confidential COS, May 28, 2008
Rhythm & Balance
Restore a balance between work and leisure, between oneself and nature
Confidential COS, May 28, 2008
21
More recent trends
Confidential COS, May 28, 2008
Eco exhaustion
Consumers report getting bored with eco news and admit having exaggerated their commitments because it was fashionable
Confidential COS, May 28, 2008
Freemium
Consumers expect receiving some free lunches although they realize that they have to pay for dinner
Confidential COS, May 28, 2008
Learning
Consumers are getting anxious in times of uncertainty and want to understand or even try to influence their environment
Confidential COS, May 28, 2008
Commuter marriages
Consumers are increasingly finding it difficult to balance between family en professional life
Confidential COS, May 28, 2008
26
User Experience Research
November 23, 2010
Research phases
Test usability & user acceptance
Collect user insights & requirements
Validate & study longer term effects
November 23, 2010
November 23, 2010
Context studies
November 23, 2010
Context studies
November 23, 2010
Context studies
Userinsights
ObservationsDiary studies
High level user needs
November 23, 2010
Lab studies
Focus groups Usability testObservation room
• Focus group sessions to collect early user feedback on concepts
• Controlled experiments (limited in time) to study the usability and end user acceptance
– Multi observer setup
– Control & coding in one system
– Distributed coding scheme
– Observed & automated events
November 23, 2010
Lab studies
ExperienceLab
November 08, 2007
Lab studies
Complex – but hidden – technology or staged interaction
November 23, 2010
Home area
November 23, 2010
Shop area
November 23, 2010
Apartment area
November 23, 2010
Hospitality area
November 23, 2010
Techniques for experience assessment
• Self reporting data
– User satisfaction in CE
– Social Intelligence in HDS
• Physiological data
– Quality of sleep
– Emotional state
• Observational data
– Problem solving behavior
– Patterns in shopping behavior
November 08, 2007
Field studies
• Use of the propositions in real life settings over longer periods of time
• Data collection through logging and in situ interviews
• Complementary findings to laboratory studies
In situ interviews
November 08, 2007
Field studies
http://SimplicityLabs.net
Confidential COS, May 28, 2008
42
Examples
Confidential COS, May 28, 2008
Immersive environments providing stimulating lighting
Confidential COS, May 28, 2008
Fitness & Sleep monitoring
Confidential COS, May 28, 2008
Caring environments
November 08, 2007
Emotionally connected from a distance
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