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1 University of Southern California School of EngineeringTechnology Transfer Center
Smarter Buildings
Ken Dozier
Far West RTTC
03/15/02
Presentation
2 University of Southern California School of EngineeringTechnology Transfer Center
“When the Rate of Change Outside is Greater Than the Rate of Change Inside, The End Is In Sight”
Jack Welch, Chairmen General Electric
The Future
3 University of Southern California School of EngineeringTechnology Transfer Center
“ According to Silicon Valley CEO’s, 60 % of the high-tech items they manufacture today did not exist 10 months ago”
Lon Hatamiya, Secretary - California Trade and Commerce Agency
Velocity
“Startups are now expected to go public within 6-18 months after venture investment”
Donna Jensen, Founder and CEO of startups.com
4 University of Southern California School of EngineeringTechnology Transfer Center
What is Knowledge ?
Truth Knowledge Belief
Universal
No Debate
Effect
Social
Converge on debate
Cause
Personal
Diverge on debate
Cause
10 Philosophical Mistakes (Adler 85)
5 University of Southern California School of EngineeringTechnology Transfer Center
“where ... The ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons,computer in the the future may have only 1,000 vacuum tubes and weigh only 1.5 tons”
- Popular Mechanics, 1949
“I predict the internet... Will go spectacularly supernova and in 1996 catastrophically collapse ”
- Bob Metcalfe, 3COM founder and inventor, 1995
“This ‘Telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us”
- Western Union, Internal memo, 1876
“The problem with television is that the peoplemust sit and keep their eyes glued on a screen; The average American family hasn’t time for it”
- New York Times, 1949
“There is no reason anyone would want a computer in their home”
- Ken Olson, president andfounder, Digital Equipment Corp., 1977
“Man will never reach the moon, regardless of all future scientific advances”Lee De Forest, Radio Pioneer, 1957
The Future
Source: “The Future is Ours”Communication of the ACM, March 2001
6 University of Southern California School of EngineeringTechnology Transfer Center
6-D Dimensions of Global Commerce
Demassification
Denationalization
Despacialization
Disintermediation
Disaggregation
Decentralization
Source: The Social Life of information, Brown & Duguild
7 University of Southern California School of EngineeringTechnology Transfer Center
Global Competition
Source: The world Competitiveness Yearbook IMD International
• 3 Finland
• 4 Luxembourg
•5 Netherlands
•6 Hong Kong
•7 Ireland
•8 Sweden
•9 Canada
•10 Switzerland
8 University of Southern California School of EngineeringTechnology Transfer Center
Make & Sell vs Sense & Respond
Incubators and Science Parks created to bridge gap between development and commercialization
Chart Source: Corporate Information Systems, Applegate
Venture: Niche markets,
public trading (pull)
Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push)
Chabol (large companies) hierarchy, products based, (push)
9 University of Southern California School of EngineeringTechnology Transfer Center
Industry Clusters
– “Industry Cluster”: collections of competing and collaborating industries in a region networked into horizontal and vertical relationships, involving strong common buyer-supplier linkages, and relying on a shared foundation of specialized economic institutions. Because they are built around export-oriented firms, industry clusters bring new wealth into a region an help drive the regions economic growth.
Industry Cluster Electronic
Key Export Oriented Firms
Key Supplier Oriented Firms
Key Economic Infrastructure Providers
Consumer Electronic Assembly
Computer Hardware Assembly
Tool, Die & Machinery
Office & Production Supply
Specialized Component Supply
Education & Training Institutions
Physical Infrastructure Providers
Financial and Regulatory Institutions
(ERI/McGraw Hill,”America’s Clusters”,1995)
10 University of Southern California School of EngineeringTechnology Transfer Center
Automotive
Aerospace/Defense
IndustrialMachinery
Transportation andDistribution
Financial Services
Tourism andRecreation
EducationalServices
Info/Media and Entertainment
Business Services
Health Services
Fashion, Apparel andTextiles
Home and LifestyleProducts
Agriculture andFood Processing
Bio-MedicalProducts
Electronics Machineryand Systems
Forest Products
Metals
ConstructionProducts
Energy andProcessMaterials
Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)
University of Southern California School of EngineeringTechnology Transfer Center
11
Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)
12 University of Southern California School of EngineeringTechnology Transfer Center
Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995)
University of Southern California School of EngineeringTechnology Transfer Center
13
1940
-196
5
1965
-199
0
1990
-201
5Motion Pictures
AviationElectronics
Defense Aviation
AutomobileManufacturing
FoodProcessing
Agriculture
Theme Parks
Motion Pictures
Television
ComputerPeripherals
Defense Instruments
Commercial Aviation
MetalProducts
GeneralManufacturing
InformationProcessing
DefenseAerospace
Theme Parks/Tourism
Visual Media Production
Professional Services
Multimedia Technology
Engineering Services
Technology-Based
Manufacturing
General Manufacturing
Information Processing
Business Services
The Evolution of Industry (“America’s Clusters”,1995)
14 University of Southern California School of EngineeringTechnology Transfer Center
Clusters
Gus Koehler, USC
15 University of Southern California School of EngineeringTechnology Transfer Center
DevelopersDrivers
Gates “Microsoft” XeroxJobs “Apple” XeroxClark “SGI” E&S, StanfordClark “Netscape” University of
Illinois
The Non-Linear
16 University of Southern California School of EngineeringTechnology Transfer Center
EZ and Incubator Spatial Distribution
17 University of Southern California School of EngineeringTechnology Transfer Center
Beneficiaries from the ETTC
• New Economics for Women• First AME Church/BreakAway• Economic Resource Corporation• Merced County Project• Orange County Project• Seattle Project• Hawaii Project
As part of the ETTC’s work, the ETTC has won support from EDA for its help on these other EDA projects.
}FutureProjects
18 University of Southern California School of EngineeringTechnology Transfer Center
Media Bandwidth Source: 1999 Fall Meeting, Community Development Council, Chuck MatthewsINFOWORLD, Sept. 2000
DSL/ Cable
IEEE 1394 / Firewire
Gigabit Ethernet
LASER / Fast Ethernet
10BaseT / CAT 5
Microwave / Ethernet
G2 Wireless
G3 / Wireless LAN
ATM
G1 Wireless
19 University of Southern California School of EngineeringTechnology Transfer Center
High Speed Services
Source: Broadband Communication Systems, Conrad
HighBurst
Low Burst
64 K 1.5M 45M 150M 600M
bps
X.25
ISDN
FrameRelay
SwitchedT-Carriers
Dedicated Private lineand Ethernet
SMDS
1.6G
ATM/BISDN
Myrinet
DSL
Dialup
20 University of Southern California School of EngineeringTechnology Transfer Center
The “six-pack”
• The connection point in each cubicle / office
• ATM to the desktop.
• A coaxial and fiber optic connection for next generation high-speed bandwidth requirements like streaming video and distributive computing
• Additional Ethernet ports for multiple connection
1 - 75 ohm coax
1 - Fiber optic4 - Category 5 or 7 Twisted Pair
21 University of Southern California School of EngineeringTechnology Transfer Center
Network Cost
NEW New Economics for Women
Existing System
22 dial-up lines
• Only 56K access through telephone.
• No file sharing capabilities.
• No backup services• No high-speed
video capabilities.• No upgradeability
path.
ETTC designed System for NEW
To connect 184 users to high-speed network access
DirectPC / DSL network connection
• 46 “6-pack” connections.• Matrix E7 Ethernet switch capable of
handling 184 users ($37,779).• Upgradeability to ATM. • ATM test system including 4 OC-3
ports ($17,753).
22 University of Southern California School of EngineeringTechnology Transfer Center
Traditional Entrepreneurship
• Typical Waterfall model
• Six Stages
– basic research, development research, product and process ideas, prototype, production, diffusion
Sung 2001
• Criticisms– Too much focus on the solution “push”– basic research not the only initiator stage– relationship between research and commercialization
is too complex to be linear– Users are the key “pull” to the problems and markets
23 University of Southern California School of EngineeringTechnology Transfer Center
ETTC Existing Infrastructure
Powerbook 88 Mhz20 MB 0.5 HD MacOs
Colin-132Mhz32 MB/1.2 HD
MacOs
Powermac 66 Mhz24 MB/0.5 HDMacOs
Marty-386
Marty-PPro180Mhz96 MB/3.2 HDNT4W
Brian-P120Mhz40 MB/1.0 HD
P.T.- 66Mhz24 MB 0.5 HD
MacOS
Powermac4 MB/0.5 HD
MacOs
PT-P75Mhz16 MB .5 HD
Win95
PT-486 75Mhz24 MB/0.81 HD
Win95
Brother HL-1060RAN200
Apple Color Laser12/600C RAN217
HPLJ 4M PlusRAN217
MacLCIII 25 Mhz12 MB/0.16 HDMacOs
Ethernet=10Base/T
HP LJ II
Scanner
HP LJ Series IINeeds Repair
ATLAS File Server(OFFSITE)
Ethernet=10Base/T
Tape Backup
Modem
HP LJ II
HP LJ IIPMinor Repair
CD-ROM ChangerPioneer DRM-600
Carmen-PPro200MHz
128 MB/3.2 HDNT4W
P.T.-486 75Mhz24 MB/0.81 HD
Win95
Ken-PII300Mhz128 MB/6.4 HD
NT4W
PT-P200Mhz128 MB/3.2 HD
NT4W
Charles-P200Mhz64 MB/3.2 HDNT4W
P200Mhz128 MB/3.2 HD
NT4W
ETTC-PII 2x300Mhz256 MB/9+4 HDNT4S
Scanner-Strobe
Jon-PII333Mhz128 MB/9.1 HD
NT4S
PT-P200Mhz64 MB/3.2 HD
NT4W
HP LJ6L
PT-AMD 300MHz128MB/3.2 HD
NT4WS
PII350Mhz128MB/6.4GB
NT4W
HPLJ 4M PlusRAN200
Brian-PII400Mhz128 MB/6.4 HDNT4W
Caroline-PII350Mhz128MB/6.4GBNT4W
PPro200Mhz128 MB 3.2 HD
NT4W
AMD 300 MHz128 MB/8.4 HD
NT4W
PERRY (20)
BERTHA (3)
MARENGI (9)
MONICA (10)
DRAGUN (5)
SCHUMACHER (14)
LUCY (17)
BRABHAM (4)
SANDY (13)
LAUDA (8)
CHRISTINE (18)
PT-P100Mhz64 MB1.1 HD
Win95API-3
HAHO (6)
PROST (11)
GRANDIZER
SOLO (15)
IRAJ (7)
John-PII400MHz256MB/9.1HDNTW4COLIN (19)
Hardware in storage
RAN218
ROBO (12)
MARCI (16)
Scanner
AMD 400 MHz128 MB/10.8 HD
NT4WPINKY (21)
AMD 400 MHz (NEW)128 MB/10.8 HD NT4W
NEWCOMP1(22)
PT-P100Mhz64 MB/ 425MB HD
Win95API-6 (2)
24 University of Southern California School of EngineeringTechnology Transfer Center
Smart Switch 6500with dual redundant
power supplies
Smart Switch 2040LAN / WAN / ATM
Uplink Switch
Uplink to Existing LAN(Ethernet)
Uplink to T1
Uplink to Linkway 2000(Satellite ATM connection)
High Performance OC12 connections for 4 servers
OC3 connections for 32 workstations
ATM High PerformanceSwitch Module
ATM Switch Module supportingdata, video, and voice traffic
High-speed ATM Network base
Powerbook 88 Mhz20 MB 0.5 HD MacOs
Colin-132Mhz32 MB/1.2 HD
MacOs
Powermac 66 Mhz24 MB/0.5 HDMacOs
Marty-386
Marty-PPro180Mhz96 MB/3.2 HDNT4W
Brian-P120Mhz40 MB/1.0 HD
P.T.- 66Mhz24 MB 0.5 HD
MacOS
Powermac4 MB/0.5 HD
MacOs
PT-P75Mhz16 MB .5 HD
Win95
PT-486 75Mhz24 MB/0.81 HD
Win95
Brother HL-1060RAN200
Apple Color Laser12/600C RAN217
HPLJ 4M PlusRAN217
MacLCIII 25 Mhz12 MB/0.16 HDMacOs
Ethernet=10Base/T
HP LJ II
Scanner
HP LJ Series IINeeds Repair
ATLAS File Server(OFFSITE)
Ethernet=10Base/T
Tape Backup
Modem
HP LJ II
HP LJ IIPMinor Repair
CD-ROM ChangerPioneer DRM-600
Carmen-PPro200MHz
128 MB/3.2 HDNT4W
P.T.-486 75Mhz24 MB/0.81 HD
Win95
Ken-PII300Mhz128 MB/6.4 HD
NT4W
PT-P200Mhz128 MB/3.2 HD
NT4W
Charles-P200Mhz64 MB/3.2 HDNT4W
P200Mhz128 MB/3.2 HD
NT4W
ETTC-PII 2x300Mhz256 MB/9+4 HDNT4S
Scanner-Strobe
Jon-PII333Mhz128 MB/9.1 HD
NT4S
PT-P200Mhz64 MB/3.2 HD
NT4W
HP LJ6L
PT-AMD 300MHz128MB/3.2 HD
NT4WS
PII350Mhz128MB/6.4GB
NT4W
HPLJ 4M PlusRAN200
Brian-PII400Mhz128 MB/6.4 HDNT4W
Caroline-PII350Mhz128MB/6.4GBNT4W
PPro200Mhz128 MB 3.2 HD
NT4W
AMD 300 MHz128 MB/8.4 HD
NT4W
PERRY (20)
BERTHA (3)
MARENGI (9)
MONICA (10)
DRAGUN (5)
SCHUMACHER (14)
LUCY (17)
BRABHAM (4)
SANDY (13)
LAUDA (8)
CHRISTINE (18)
PT-P100Mhz64 MB1.1 HD
Win95API-3
HAHO (6)
PROST (11)
GRANDIZER
SOLO (15)
IRAJ (7)
John-PII400MHz256MB/9.1HDNTW4COLIN (19)
Hardware in storageRAN218
ROBO (12)
MARCI (16)
Scanner
AMD 400 MHz128 MB/10.8 HD
NT4WPINKY (21)
AMD 400 MHz (NEW)128 MB/10.8 HD NT4W
NEWCOMP1(22)
PT-P100Mhz64 MB/ 425MB HD
Win95API-6 (2)
This will connect to existing IT infrastructure and give us high speed connectivity to each and every desktop
25 University of Southern California School of EngineeringTechnology Transfer Center
Planting the seed
If you are going to smarter build the of the future, you need to have smarter people. You can’t just build a buildings and they will come .
ATM
Fiber optics
Smart Lighting Systems
Modular System
Smart HVAC Systems
Telementoring
26 University of Southern California School of EngineeringTechnology Transfer Center
Smart Building Project
• The 6 packs• 4 Category 7 cable• 1 Fiber Optic• 1 Coax Cable
• Energy and Efficiency
Image courtesy of Johnson Controls
The connection point in each cubicle / office
• ATM to the desktop.• A coaxial and fiber optic connection for next
generation high-speed bandwidth requirements like streaming video and distributive computing.
• Additional Ethernet ports for multiple connection.
27 University of Southern California School of EngineeringTechnology Transfer Center
(SB) HVAC Achievements• Johnson Controls Personal
Environments® systems.
• Able to control environment in every workarea.
• Building ventilation improved 66%
• 30 % reduction in standard construction cost with conventional HVAC system
Source: Johnson Controls - PE
28 University of Southern California School of EngineeringTechnology Transfer Center
Alternative Power Scheme
• Over 50% of electrical energy is lost in the transfer from power plant to home.
• Consumers are getting serious about generating their own electrical energy
• In 2000, $7.1 Million dollars worth of generators sold to businesses in CA
• Improved ability to generate power locally with fuel cells, turbines, and conventional gas generators.
Source: Wired Magazine April 2001
29 University of Southern California School of EngineeringTechnology Transfer Center
Four New Organizational Office Types
From “The New Office” by Francis Duffy
Trends are towards smaller core organizations.
It is no longer necessary to design a whole office building around the idea of getting everyone there at one time.
30 University of Southern California School of EngineeringTechnology Transfer Center
Smart Building Project
• Modular systems• Open / Closed workspace
The Cell The Den
from “The New Office” by Francis Duffy
31 University of Southern California School of EngineeringTechnology Transfer Center
Smart Building Project
• Collaboration areas• Centralized Control Center
The Club / KitchenThe Hive
from “The New Office” by Francis Duffy
32 University of Southern California School of EngineeringTechnology Transfer Center
The Smart Building of the future
Collaborating Areaa centralized area for staff meeting, brain storming and formal conferences
Central eating & break areaallows people from different groups and projects to meet each other and feel like teammates. Promotes staying in for lunch
Modular Systemopen model that allows space to be divided when needed. Better than rigid cubicle wallsand allows collaboration when needed.
Source: CIO Magazine May 1999
33 University of Southern California School of EngineeringTechnology Transfer Center
The Smart Building of the futureTraining Stationwhere both IT pros and end-users stay up-to-date on the latest computing support & techniques
Study Zoneinteractive learning, technicalmanuals & internet accessavailable to everyone.
Quiet Zonewhere you can retreat to concentrate
Source: CIO Magazine May 1999
34 University of Southern California School of EngineeringTechnology Transfer Center
(SB) Energy Achievements
• Penn Center West office park
• 64,000 sq.ft. gross • 2 floors• ~$66/sq.ft.
Source: DOE Energy 2000
35 University of Southern California School of EngineeringTechnology Transfer Center
(SB) Energy Achievements
Source: EREC - Dept of Energy
• Thoreau Center for Sustainabilityrenovation at $55/ft2, Able to achieve a 1.06 W/ft2 lighting usage
(a 48% reduction)
• Ridgehaven Green Office buildingrenovation at ~$37/ft2,Building that achieved a 60% reduction in energy consumption
36 University of Southern California School of EngineeringTechnology Transfer Center
The right Network for you
The overall picture
ServiceProvider Today <5-years 10-years Beyond
Broadcasters DigitalAnalog SDHD
MMDSLEC’s
MSO’s
Wireless
POTSLMDS
ATMCDMA
Cable HFC FTTCFTTH
ADSL VDSL
37 University of Southern California School of EngineeringTechnology Transfer Center
Security Solutions for Data Broadcasting
Network operation CenterContent Aggregator Rural Infrastructure
38 University of Southern California School of EngineeringTechnology Transfer Center
Solutions for Content Distribution
SatelliteCable
TerrestrialInternet
DSLWireless
IP Gateway
Encrypted IP
Content
Encryptor
39 University of Southern California School of EngineeringTechnology Transfer Center
Solutions for Digital Cinema
Picture Studios
IP Gateway
Encrypted IP
Encryptor
File ServersDigital Projector
40 University of Southern California School of EngineeringTechnology Transfer Center
Broad-Banding Streaming Services
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