United States Power Squadrons Strategic Plan Guiding the Way for USPS

United States United States Power SquadronsPower Squadrons

Strategic Plan

Guiding the Way for USPS

Elements of the PlanElements of the PlanMission

Vision

Beliefs

Issues

Elements of the PlanElements of the PlanStrategic Goals

Guiding Statements

Strategies

Elements of the PlanElements of the Plan

Organizational Goals

Measurements

Process to Develop the Plan

March 2000 - The National Bridge and the Operating Committee committed to an 18-month process to develop a plan

“All members of USPS must have the opportunity for input into the plan.” Operating Committee

Member Feedback and Input Member Feedback and Input Opportunities Opportunities

Fall and Spring District ConferencesSquadron Commanders and Executive

CommitteesNational CommitteesWeb siteArticles in the Ensign

Chief CommanderChief Commander Lance J. Jensen, SNLance J. Jensen, SN

“USPS needs a strategic plan to help direct our efforts and to keep our focus.”

“We need tools to help us choose which projects best fit our mission and vision.”

MissionMission

USPS Mission is …..

to promote recreational boating safety through education and civic

activities while providing fellowship for our

members.

VisionVisionUSPS will be …..recognized as the leader for improving

boating safety through outstanding educational programs and civic activities; and

strong, with a growing membership and increased member satisfaction.

Organizational Beliefs:Organizational Beliefs:Educated boaters are safer boaters

USPS must maintain a quality educational program

Membership in USPS enhances boating enjoyment

Organizational Beliefs:Organizational Beliefs:Participation fosters creativity,

accomplishment, and member satisfaction

Together everyone accomplishes more

Change is necessary for continuing success

Organizational Beliefs:Organizational Beliefs:Members need to be recognized for

their contributions and accomplishments

Civic activities provide substantial benefits to the boating public

Organizational Beliefs:Organizational Beliefs:

USPS social activities enrich members’ lives and foster lifelong

friendships

Strategic IssuesStrategic IssuesAwareness

Education

Communications

Leadership

Strategic IssuesStrategic IssuesMember Involvement/Retention

Membership

Government

Awareness Awareness

Strategic Goal …. Expand awareness of USPS through

increased public relations and marketing

Awareness Awareness Guiding StatementsGuiding Statements

Focus on awareness activities with special emphasis at the squadron level

Activities need to target the general public and recreational boating interests

AwarenessAwareness

Organizational Goal….

Increase public awareness of USPS

EducationEducation

Strategic Goal….

Address the diverse educational

needs of members and potential

members

Education Education Guiding StatementsGuiding Statements

Develop materials and programs that address the individuals’ styles of learning (visual, auditory, hands-on)

Publish the materials in a variety of modes (print, video, electronic, Internet, etc.)

EducationEducation

Organizational Goals….

More than 22% of members complete an internal education course per year

Teach one public boating student per active member per year

CommunicationsCommunications

Strategic Goal….

Improve, simplify and expedite

two-way communications throughout the

organization

Communications Communications Guiding StatementGuiding Statement

Focus on….

dissemination of informationconsolidation and simplifications of

forms develop and expand electronic

information (forms, educational materials, etc.)

CommunicationsCommunications

Organizational Goals….

Maximize the use of information

technology

Simplify USPS procedures

LeadershipLeadership

Strategic Goal….

Better prepare officers and encourage leadership skills

LeadershipLeadershipGuiding StatementGuiding Statement

Focus on improving on going leadership development especially

at the squadron level

LeadershipLeadership

Organizational Goal…

To foster leadership interest

throughout the organization

Member InvolvementMember Involvement

Strategic Goal….

Evaluate member activities and benefits to promote member satisfaction

Member InvolvementMember InvolvementGuiding StatementGuiding Statement

Focus on the areas of….

• social and on-the-water activities • educational opportunities• civic involvement• family participation• committee involvement • member services

Member InvolvementMember Involvement

Organizational Goals….

Maximize the involvement of families in USPS activities

Expand fellowship opportunities

MembershipMembership

Strategic Goal….

Evaluate the definition of membership to promote growth and retention

MembershipMembershipGuiding StatementsGuiding Statements

• Examine to simplify membership

classifications• Evaluate our membership prerequisites

for relevance • Look to promote a broader demographic

membership mix.

MembershipMembership

Organizational Goals….

Net active membership growth greater than 3% per year

GovernmentGovernment

Strategic Goal….

Be proactive on governmental issues and regulations that affect USPS and the

boating public

GovernmentGovernmentGuiding StatementGuiding Statement

Taking a leading role in monitoring

and responding to proposed recreational boating

legislation and memorandums of

understanding.

Strategic Planning Task ForceStrategic Planning Task Force

20 members representing all aspects of USPS

Met at the Fall GB in Baltimore to produce the first draft

Produced 4 drafts in 7 months

Strategic Planning Strategic Planning Task Force MembersTask Force Members

Stf/C Darrell Allison, AP D/C Steven Johnson, APR/C John Alter, SN P/D/C Scott Keeney, APD/C William Bellinger, SN P/C/C Richard Miner, SNMary Catherine Berube P/D/C Alta Mullins, SNR/C Frank Dvorak, SN R/C Currie Munce, SNStf/C Ronald Friedman, AP P/V/C Lorin Myers, JND/C Robert Fries, JN Stf/C Robert Rayburn, SNStf/C Patricia Governale, SN D/Lt/C Marilyn Rose, PP/D/C David Hinders, SN P/D/C Donald Stark, SND/C William Husted, SN P/R/C Warren Stevens, SN

Facilitator P/D/C Roby Schottke, SN

USPS Strategic PlanUSPS Strategic Plan

What do we stand for as an organization?

Where do we want USPS to be in the future?

How do we get there from here?

Strategic Planning PhasesStrategic Planning Phases

Phase I – Development (2000 - April 2001)

Phase II – Implementation ( Spring 2001)

Phase III – Monitor and Adjustment(Spring 2002)

Phase IV – Renewal (Spring 2005)

USPS Strategic Plan

Guiding the Way into the Future