Uc Davis QR Code Presentation

Using QR Codes

Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation

Using QR Codes

Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation

Why Mobile Matters: Demographics

24% of Stanford University students view iPhone as an extension of their brain or being88% keep iPhone next to their bed75% fallen asleep in bed with phone69% more likely to forget their wallet than their phone

Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177 students, overseen by Stanford University professor Tanya Luhrmann

Why Mobile Matters: Trends

Fastest growing technology globally – 4.6 billion by end of 2009 (1.2 billion landline DSLs)Mobile Internet is predicted to exceed desktop within next four yearsMobile data traffic will increase 39 times by 2014

Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)

Why Mobile Matters: Trends

Why Mobile Matters: Trends

What are QR (Quick Response) Codes

What are QR (Quick Response) Codes

QR Code (2D Code) contains information in both the vertical and horizontal directionsQR Code holds a considerably greater volume of information than a bar code

Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html

What are QR (Quick Response) Codes

Maximum Data Characters4,296 text7,089 digits2,953 bytes

Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html

What are QR (Quick Response) Codes

Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html

What are QR (Quick Response) Codes

Source: http://www.google.com/trends?q=qr+code

How to use QR Codes: Publications

How to use QR Codes: Email

How to use QR Codes: Outdoor

How to use QR Codes: Advertising

How to use QR Codes: Signage

Source: Flickr, "QR codes in the wild" group

How to use QR Codes: Access Control

Source: Flickr, "QR codes in the wild" group

How to use QR Codes: Video/Commercials

Source: http://www.youtube.com/watch?v=zuVSpG-ZdkU

How to use QR Codes: Video/Commercials

Source: Will People Scan QR Codes in Shows or Commercials?

How to use QR Codes: Fundraising

Source: All About Mobile Life, http://mobile.kaywa.com/p1029.html

How to use QR Codes: Packaging

How to use QR Codes: Apparel

How to use QR Codes: Resumes/Business Cards

Creating QR Code: Link shorteners

http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a

Creating QR Code: Link shorteners

http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a

http://bit.ly/aoWR3J

Creating QR Code: Code Generators

Google: http://goo.gl

Creating QR Code: Code Generators

Kaywa: http://qrcode.kaywa.com/

Creating QR Code: Code Generators

delivr: http://delivr.com/qr-code-generator

Using QR Codes: Further Considerations

Color: ContrastSize: At least 2 cm (0.787401575 inches)Border: a margin or "quiet zone" of 4 modulesPlacement: avoid conflicts with design, standardize location on collateralDistance: anticipate viewer separation from code

Website Mobile Optimization

Website Mobile Optimization

Source: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html

Mobile: Metrics/Analytics

Mobile ResourcesThe ABCs of Mobile Marketing, University BusinessMobileActive.org "A global network of people using mobile technology for social impact." HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month, Nonprofit Tech 2.0

QR Codes ResourcesPlacement and Size of QR Codes, FingerFoodQR Code (UK) portal, http://qrme.co.uk/QR code generator (PNG or EPS files):http://delivr.com/qr-code-generator QR code generation (PNG) and tracking(create free account): http://bit.ly

Thanks/Acknowledgements Andy Davis, Campus RecreationJennifer Eting, Campus RecreationJustin Ling, Campus UnionsLindsay Hardy, Graduate School of Management