Type Anatomy Edited

GILL SANS

GARAMOND

BASKERVILLE

FUTURA

UNIVERS

TREET IGN

TRADE GOTHIC

This book explore six different typefaces and connection between different typefaces, creating what we use in modern day in many different application such as: Logo Design, Street Signs, Magazine, Internet, Poster and absolutely everything. Most typefaces are influenced by existing typefaces, but what makes it a good typeface is the funcrionality of it. As Eric Gill said:

“ There are now about as many different varieties of letters as there are different kinds of fools. ”

Eric Gill

Introduction

04: Baskerville06: Gill Sans08: Garamond10: Futura14: Univers16: Trade Gothic18: Street Sign23: Bibliography

Content

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Baskerville was used very often in the 1700s. It was created by a typographer, John Baskervillebased on an existing typeface, Caslon. Caslon was created by William Caslon at 1722. Based on Caslon, Baskerville was created in 1757. The typeface, Baskerville, is still used in Logo Design in modern era. Company such as, Alexander McQueen, Habitat for Humanity, Pentagram and even on your iPhone.

Characteristic:Fine and Bold Lines : Serif : wavey tail for Upper case Q :

BASKERVILLE baskerville

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Think and Thin Lines

Leg StrokeThink and Thin Lines

StemArmBracketed Serif

BeakCross Bar

SerifTittle

Category: SerifClassification: TransitionalDesigner:John BaskervilleCreated: 1757Based on:Caslon

Baskerville Bold

Baskerville Italic

Baskerville Regular

Information

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ggGILL SANS gill sans

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ABCDEFTGHJKLMNOPQRSTUVWXYZ1234567890abcdefghijklmnopqrstuvwxyzGill Sans is a very common typeface used in our daily life. It is used in many famous Logo Design such as, BBC, Tommy Hilfiger and the Penguin Publisher. It was created by a Typographer, Eric Gill in 1926. Gill Sans was originally influenced by the typeface, Johnston Underground which was famous for the Underground Signs created by Edward Johnston who was Eric Gill’s teacher at Central School in London. Gill Sans has a clear characteristic which are describe as follow:

Gill Sans Regular

Information

EarChin

San Serif

Symitry

EarSan Serif

Spur

Gill Sans Bold

Gill Sans Light

Characteristic:Round : straign x-height : big-round tittle : consistancy in weight of lines : Symitric : “g” contain ear : “a” contain a spur

Category: San SerifClassification: HumanistDesigner: Eric GillCreated: 1926Based on: Johnston

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33 A lot of the old typefaces contain non-alignment figures, such as Garamond Old Style. The image above shows the non-alignment figures through the use of Garamond Old Style in comparison with Adobe Garamond. Garamond Old Style have evolved into Adobe Garamond in the modern society, where they have fixed the alignment for the numbers. Not only numerical, but also letters have evolved. In Garamond Old Style, lower case alphabet does not exist, they have Small Capital as shown adove, however, Adobe Garamond Pro does contain Lower case Alphabet.

Adobe Garamond Pro Regular

Comparison Information

Gramond Old Style

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Garamond

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Garamond

Characteristic:Numbers do not have an alignment : Garamond Old do not have Lower Case Alphabet

Category: SerifClassification: HumanistDesigner: Claude GaramondCreated: 1530Based on: Garamond

ChinSpur

Counter

Shoulder

Ascender

Cross Bar

LegCounter

StemBracketed Serif

Counter

Braketed Serif

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Futura Condensed ExtraBoldFutura Medium

Futura Medium Italic

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Futura is a very commonly used typeface in modern days eventhough it was created in 1927 by Paul Renner. The typeface was influenced by Bauhaus geometrick typeface by Herbert Bayer. What make Futura obvious is the “i” and “j”, the solid round tittle with the same width down stroke. Futura is used in many logo design such as, Domino Pizza, Redbull, Ebay, Lewisham Coucil and Louis Vuitton.

Characteristic:Bold Lines consistancy : Geometric : influenced by circles : symitric : San Serif

Category: San SerifClassification: GeometricDesigner: Paul RennerCreated: 1927Based on:Bauhaus

FUTURA futuraSan-Serif

Cross Bar

San-Serif

Thick Lines

Thick Lines

High Mean Line

High Ascender Line

SymitrySymitry

Information

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universUNIVERS

Univers is a san serif typeface created by Adrian Frutiger in 1954 and it is widely used in modern society. The typeface was based on Akzidenz-Grotesk which is also a base for many typefaces such as, Folio and the most used typeface around the world, Helvetica. Univers is also used in Logo design such as, Motorola, CNN and Audi also based there typeface on Univers.

Univers Regular

Univers Bold

Univers Italic

Characteristic:Bold Lines consistancy : symetric : San Serif : Square tittle : “R” contain rounded leg

Category: San SerifClassification: Neo-grotesqueDesigner: Adrian FrutigerCreated: 1954Based on:Akzidenz-Grotesk

Uniform Line

San Serif

San Serif

TittleEyeStem

Shoulder

High Mean Line

Information

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Descender

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TRADE GOTHIC

Trade Gothic was design in 1948 by Jackson Burke. Trade Gothic might not be recognisable in the modern world but it is sure that everyone have made an encounter with Trade Gothic. The typeface are used in mostly publishing such as magazines and books. The typeface is influenced also by Akzidenz-Grotesk due to the fact that it was designed during the end of 40’s to beginning if 50’s which a lot of typefaces were influenced by.

Trade Gothic Regular Trade Gothic Italic

InformationTrade Gothic Bold

Characteristic:Consistance weight in lines : “t” contain spur : “R” contain straight leg : Symetric : San Serif

Category: San SerifClassification: Neo-grotesqueDesigner: Paul RennerCreated: 1927Based on:Akzidenz-Grotesk

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SpurSymitry

LegSan Serif

San Serif

SpurCounter

Mean Line

trade gothic

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TREET IGN BOLD

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TREET IGN REGULAR

TREET IGN

The Modern day street sign which we see everyday around London uses an amulgamation of two similar typefaces, Univers and Trade Gothic. Most characters uses Trade Gothic except, G,R and S, which uses Univers. For example, the “G” on Trade Gothic contain a leg, however, Univers doesn’t. The “R on Trade Gothic contain an arc on the leg, however univers contain a straight leg.

Characteristic:Only Bold : consistance bold lines : “R” contain straight leg : “G” doe not contain spur : San Serif :

Category: San SerifClassification: Neo-grotesqueDesigner:Transport For LondonCreated: Depennding on BoroughBased on:Univers and Trade Gothic

Information

ChinSan Serif

LegSpine

HOMELEIGH ROADLONDON BOROUGH OF SOUTHWARK

HOMELEIGH ROAD SE15LONDON BOROUGH OF SOUTHWARK

Baskerville, 1757

Garamond, 1530

Type Classification Postgraduate Diploma Design for Visual CommunicationUniversity of the Arts London London College of Communication

Unit 2 Colophon

Designer

1: http://www.typedia.com2: http:/www./idsgn.org3: http://www.linotype.com4. http://www.fonts.com

Bibliogaphy

Production: Digital TabloidPaper: 55gsm newsprintDimension: 289mm x 380mm

Copyright © Hiroyuki Suzuki, 2013w: http://www.hiroyukisuzuki.co.uke : info@hiroyukisuzuki.co.uk

鈴

Gill Sans, 1926

Futura, 1927

Univers, 1954

Trade Gothic, 1948