Turner Duckworth

Coca-Cola – Visual Identity

What We Did LogoBrand StrategyPackagingVisual Identity

The Coca-Cola Company – Brand redesign

We set out to re-establish Coke’s iconic status. The result is a cohesive visual system that extends across media in creative and surprising ways.

Our designs clarify Coke’s identity by celebrating its core brand elements.

The Coca-Cola Company – Brand redesign

We emphasized the positive and authentic qualities that make Coke a great brand, and then injected a little fun into everything.

The Coca-Cola Company – Brand redesign

The Coca-Cola Company – Brand redesign

Black and silver give Coke Zero masculine appeal. It’s not a ‘diet’ drink, it’s the real thing with zero calories.

The Coca-Cola Company – Brand redesign

Our design brings simplicity and clarity to Coca-Cola’s brands, strengthening the family connection while enabling each to communicate its unique personality and style.

Amazon.com

What We DidLogo Brand Identity

One of the most recognised logos in the world brings a human touch to an exclusively clicks-based business.

Amazon – Brand redesign

Amazon – Brand redesign

From A to Z. A smile and an arrow saying we’re happy to deliver anything, anywhere.

Amazon – Brand redesign

One of the most recognized logos in the world brings a human touch to an exclusively clicks-based business.

Waitrose

What We Did Brand Strategy Brand Identity Packaging

Waitrose – Pizza

Waitrose has been our client for over 20 years. We like to think our designs reflect their values. Effective, with style. Sales with wit. Originality, with relevance.

Waitrose – Canned vegetables

Even the most basic products can look beautiful.

Waitrose – Premium dried fruits

These dried fruits are all about very particular products. Close up shots show the individual characteristics of the fruits…and of course look deliciously beautiful.

Waitrose – High fruit jams

These High Fruit Jams have the highest fruit content among reduced sugar jams. With delicious fruit images ‘high’ on the uncluttered label, the message can’t be missed!

Waitrose – Sausage and bacon

Our Sausage and Bacon pack designs boost shelf presence and express the products’ superior quality, flavor, natural ingredients and ‘outdoor bred pork’ message.

Waitrose – Adult carbonates

That fruit pattern? Well, that’s what a complex fruit infusion looks like.

Waitrose – Curry sauces

Those spices? Authentic combinations as sourced directly from the spice markets.

Waitrose – Cookies

Those boxes? Boxes of biscuits are fine. But bags of cookies, so much nicer.

Waitrose – Dunkin cookies

Those cups? Each one reflects the ingredients of the cookie. Permission to dunk.

Waitrose – Ambient desserts

Those illustrations? Delicious desserts of old, with modern convenience.

Waitrose – Crush

Those heart-shaped fruits? The juciest juice bit right from the heart of the fruit.

Waitrose – Dried fruit

This range of cooking ingredients is a store cupboard essential. Because these packs are resealable, there is no need to decant them into storage jars any longer.

Waitrose – Continental biscuits

Swirling chocolate imagery hints at the delicious experience in each pack.

Waitrose – Better honey

The special relationship between bumble bee and blossom is what makes these honeys so tasty.

Waitrose – Best honey

Location, location, location. These honeys owe their taste to provenance and blossom.

Waitrose – Honey

A simple type design uses the ‘E’ in HONEY to form a bee’s stripy body while also hinting at a wooden honey twizzler stick.

S.A. Brains & Co.

What We DidLogo Brand Strategy Brand Identity Packaging Structural Packaging Design Guidelines

S.A. Brains & Co. – Brand repositioning

From a brand stuck in the past to Wales’ national brewer, Brains won accolades as brewer of the year, company of the year and delighted shareholders with a 24% rise in profits since the redesign.

S.A. Brains & Co. – Challenge

To reposition S.A.Brains as the national brewer of Wales. Forward thinking was the point of clarity.

S.A. Brains & Co. – Design idea

Modernise the logo and turn the dragon to face forward… towards England (the old enemy!)

S.A. Brains & Co. – Design

Every design element is distinctive and can be owned by Brains. From the drawing and crafting of the dragon logo itself to the structural designs of the pump clips and bar founts.

S.A. Brains & Co. – Design system

Creation of implementation guidelines and subsequent policing and guardianship of the brand look.

S.A. Brains & Co. – Details

The sponsorship of the Welsh rugby team made Brains a household name. It was lifted to further fame when the Welsh rugby team played France in Paris. French law prohibits alcohol advertising on TV so instead of printing Brains on their shirts we printed ‘Brawn’. It received a huge amount of pr being mentioned everywhere from the BBC to The Times and became the talk of Wales, even spawning its own line of Brains & Brawn merchandise.

S.A. Brains & Co. – Results

Sales up 28% Profits up 24% Brewer of the year 2005 Company of the year 2006 Design Week award nominee 2006 Benchmarks finalist 2005

Shaklee Get Clean

What We DidLogo Brand Strategy Packaging

Shaklee Get Clean – Brand redesign

Shaklee’s ‘green’ cleaning products depict home life and natural elements together in surprising ways. Reusable bottles and a sticker encourage consumers to create their own dilutions from the concentrated products, helping to reduce waste.

Shakleebaby - Brand creation

Turner Duckworth designed Shakleebaby to communicate the product line’s focus on safe, organic ingredients. The label illustrations of babies help differentiate the range of products and create a playful personality, while the gentle color palette and soft touch paper labels reinforce Shaklee’s environmentally friendly mission.

Shaklee Vitalizer - Brand redesign

Our design for Shaklee’s nutritional supplements communicates a wide range of health benefits with photography collages comprised of product forms.

The embossed pill forms represent the many nutrients that build a foundation for vitality and wellness.

Liz Earle

What We DidLogo Brand Strategy Packaging Retail Design Literature Website

Liz Earle

Our original inspiration for the Liz Earle brand was combining a natural leaf with a molecular flower to signify the best of science and nature combined.

Liz Earle – Brand creation

Liz Earle’s recipes use natural ingredients at levels that work actively to improve your skin. We’ve really got under the skin of the brand, designing and overseeing everything the company produces for the last 10 years.

Liz Earle – Design idea

Inspired by the ‘Naturally Active skincare’ point of clarity, we designed a logo that literally combines science and turns it into a natural flower. The soft colours communicate the gentle nature of the products.

Liz Earle – Design idea

Across all areas of the Liz Earle customer experience – from packaging to literature to online to retail – we continue to help the brand create powerful emotional connections in new and exciting ways.

Liz Earle – Design idea

Christmas gift packs (usually when brands lose their sense of style) add delight when you open the boxes and reveal the natural wintery scene.

Liz Earle – Results

Our partnership with Liz Earle spans more than a decade. What began with two people in their kitchen is now a dynamic company with more than 300 employees and an expanding global customer base.

Fat Bastard

What We Did Brand Strategy Packaging

Fat Bastard – Brand redesign

We redrew Fat Bastard’s hippo icon and perched him on the label to help celebrate the wine’s whimsical personality and full-bodied flavor.

Dolby

What We DidLogo Logo Architecture System Look-and-feel

Dolby – Visual identity redesign

Dolby’s technology breakthroughs continue to redefine entertainment experiences, but its aging brand reinforced outdated perceptions of Dolby as merely an ‘audio’ company. We simplified and updated its familiar logo for a more contemporary, sophisticated look.

Dolby – Visual identity redesign

Sure, the Dolby logo looks impressive when it’s three metres high on a giant cinema screen. But the logo most often appears very small on the front panel of consumer electronics. So every millimeter, every detail counts.

Dolby – Visual identity redesign

Our new logo system makes Dolby the ‘hero’ in every configuration, and it provides consistency, clarity and the flexibility to adapt and grow.

Virgin Atlantic Airways – Brand Attitude Guide

What We DidBrand StrategyLiteratureCopywriting

Virgin Atlantic Airways – Brand Attitude Guide

Understanding what makes Virgin Atlantic Airways tick. We produced this book to inspire others to think the same way. To think Virgin.

Virgin Atlantic Airways – Brand Attitude Guide

Taking the visual language of international airports we encouraged people not to think in the bland way some airlines do, but to add wit and attitude to their work.

TaB energy

What We DidLogo Brand Identity Packaging

TaB energy – Brand creation

The first energy drink created for women and Coca Cola’s most talked about launch in 2006.

John Smith’s

What We DidPackaging

John Smith’s - Brand redesign

Refreshingly no-nonsense design for the last 10 years.

Neal’s Yard Remedies

What We DidLogo Packaging

Neal’s Yard Remedies – Brand redesign

The famous blue bottles are very distinctive for this highly ethical skincare brand. The logo shows the tree of life which has the roots beneath the soil and the tree above in perfect balance.

BOA Housewares

What We DidLogo Brand Identity Packaging

Boa – Brand creation

A new British-owned and -made kitchenware brand, with a strong design ethos. The project was in collaboration with product designer Paul Priestman of Priestman Goode.

Boa – Brand creation

The logo is very simple as well as distinctive, purposefully designed this way to work at its best when moulded or carved into the products.

Boa – Brand creation

The reverse of the packs are as interesting as the front to encourage stores to display the brand in a creative way, as well as the products themselves.

Amie

What We DidLogo Brand IdentityPackaging

Amie – Brand creation

Amie – French for ‘female friend’ – is a new range of natural skincare products for young women. Our design is, how you say...Fresh and funky? Oui. Vibrant and colorful? Ouais! Premium and gorgeous? Absolument.

Oakville Grocery

What We DidLogo Brand Identity Packaging Retail Design Literature

Oakville Grocery – Brand identity

A curious bunny in search of tasty nibbles stars in our visual identity system created to capture the thrill of discovery that Oakville Grocery shoppers experience.

Oakville Grocery – Brand identity

Now an upscale boutique grocery with additional locations, our redesign helps reassert and celebrate Oakville Grocery’s wine country roots, heritage and community values.

Oakville Grocery – Brand identity

Our design reflects Oakville Grocery’s friendly, quirky personality with its crowded store design that’s “jammed with good stuff”.

Steel Reserve

What We DidLogo Brand Identity Packaging

Steel Reserve – Brand creation

With ‘industrial strength’ as the point of clarity, our Steel Reserve redesign earned a Gold Clio for redefining the malt liquor category through a sophisticated, authentic approach.

Royal Mail

What We DidStamp Design

Royal Mail

This special commemorative Royal Mail stamp honours the anniversary of the Supermarine Spitfire.

Royal Mail

We created specially commissioned Royal Mail stamps to celebrate British aircraft and their designers. If you’re the type who sees faces in the clouds, our design holds a few fun surprises.

Royal Mail

Red buses, post boxes, cream teas, rainy weather, phone boxes. That’s what makes Great Britain great. This special sheet of collectable stamps takes the Union Jack stamp theme and makes it even more British (in an iconic way).

Superdrug

What We DidBrand Strategy Brand Identity Packaging

Superdrug – Little Monsters

Superdrug are the smiling, friendly face of health and beauty retailing, and a client of ours for the last ten years.

Superdrug – Handy Wipes

That ice lolly and that doughnut? They symbolise life’s little mishaps.

Superdrug – Supplements

We made the botanicals into design objects. nothing unnatural about that.

Superdrug – Footcare

These products are TLC for the feet, and the foot-print aptly demonstrates the end benefit.

Superdrug – Toilet products

Customising the toilet symbols to communicate the product benefits. You don’t get much more down-to-earth than this!

Superdrug – Bathroom accessories

Who can resist a rubber duck?

Motorola

What We DidGlobal Design System

Motorola – Global packaging redesign

This MOTOROKR package is part of a comprehensive global redesign of all Motorola consumer products. The mes-sage is clear and compelling: If you love music the MOTOROKR – part phone, part MP3 player – is the device for you.

Motorola – Global packaging redesign

Our global packaging system for Motorola’s consumer products is built on the concept of ‘contexture,’ using individualized backgrounds to express each product’s unique qualities and innovative packaging surprises consumers.

Motorola – Global packaging redesign

The MOTORIZR range features ‘tattoos’ applied to the phones and distinct patterns, which are highlighted on the box with varnished surface textures.

Motorola – Global packaging redesign

The MOTOKRZR phones feature a highly reflective jewel-like finish that inspired the gemstone background in our design.

Kilo Kai

What We DidLogoPackaging

Kilo Kai Spiced Rum - Brand creation

Iconic, audacious and aggressive, the Kilo Kai logo embodies this upscale rum brand’s ‘take no prisoners’ attitude.

Kilo Kai Spiced Rum - Brand creation

Premium quality and authenticity that feels fresh, fun and irreverent. Bartender, gimme a Kilo and Coke!

Sovereign

What We DidLogo Packaging

Sovereign - Brand creation

Clean, confident design that connotes no-nonsense reliability. The right tool for the job.

Sovereign - Brand creation

For men who love their tools. Powered engineering to help make a garden fit for a king.

Sovereign - Brand creation

Strength, precision and a bit of wit for men seeking reliable equipment that makes gardening more enjoyable.

Schwarzkopf OSiS

What We DidLogo Brand Identity Packaging

Schwarzkpf OSiS – Brand redesign

OsiS professional hair care products encourage style conscious men and women to experiment with new looks. Even the chicest brands need an occasional makeover too, so we gave OsiS its own new look. Radiant with renewed vitality and flair, OsiS is ready for its close-up.

Jamba Juice

What We DidBrand Identity Store Graphics Promotions Literature Guidelines

Jamba Juice – Visual identity design

Our innovative new Jamba Juice design system features highly distinctive visual language that looks spontaneous and fresh every time you see it.

Jamba Juice – Visual identity design

Vibrant colors, handwritten type treatments, bold textures and lively imagery exude energy, fun and natural goodness.

Virgin Atlantic Airways – Amenities Kit

What We Did Packaging

Virgin Atlantic Airways – Amenities Kit

All airlines get you from A to B, but only Virgin Atlantic Airways do it with a sense of humour. Our task was to translate that sense of humour into an amenity kit that would keep you entertained.

Malvern

What We Did Packaging

Malvern – Brand repositioning

England’s first bottled water brand springs from the Malvern Hills and is filtered through granite rocks. Following our third redesign of the brand, sales jumped 28%. One could say Malvern’s got a sparkling future.

Howling Monkey

What We Did PackagingStructural Design

Howling Monkey – Brand creation

Our client’s brief to us was, ‘Howling Monkey is the name. Have some fun with it.’ So we did!

Belazu

What We DidLogoBrand Identity Packaging

Belazu – Brand creation

At first glance the logo is an olive tree in a stylised landscape. On closer inspection it’s a hand proudly holding aloft the perfect olive.

Belazu – Brand creation

Created for a chef turned olive oil producer, obsessed with the quality of his product. Available in all the top groceries and in the permanent collection of the Tate Modern…Café.

Open Table

What We DidLogo Brand Identity

Open Table – Brand identity

The Open Table identity speaks volumes with clarity and simplicity. Book a reservation at thousands of restaurants in North America, Asia and the UK quickly and easily.

Homebase

What We DidBrand Strategy Brand Identity Packaging Point of Sale

Homebase – Barbecues

44,000 products ranged across five areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced an inexperienced DIY-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction, and inspiration.

Homebase – Paint set

Notice how the illustration style shows you exactly what the product does, with a smile.

Homebase – White Room

Those oversized colour swatches? Becauses all the colours in this range are very subtly different, you need to see a lot of colour to see the difference clearly. (And it looks good, too!)

Homebase – Flawless

We designed the Flawless can based on a simple premise: show the customer exactly what they want to see, namely, the colours and finish (imagine that!).

Homebase – Lighting

That glow? Everyone’s attracted by the drama great lighting provides almost before we notice the light itself.

Homebase – Lawn Feed

Simple turf shapes describe the different purposes of each type of lawn seed and that the benefits go deeper than just the surface.

Homebase – Cookshop

These pans are so non-stick that even the labels look like they’re sliding off.

Vroom

What We DidNaming Logo Brand Identity Packaging

Vroom – Brand creation

A new range of cleaning and care products for that special car in your life and the family runaround.

Vroom – Brand creation

Rarely at the top of anyone’s to-do list, cleaning the car is a necessary evil for most. But thanks to its onomatopoeic name, cheerful dog logo and stylish, understated graphics, our Vroom design uses style and wit to make an otherwise monotonous chore, dare we say, fun?

Root: 1

What We DidNaming Packaging

Root: 1 – Brand creation

A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile.

Turner Duckworth – Our Little Red Book

Turner Duckworth – Our little red book

This is our manifesto. A little red leather book with an A-Z of our beliefs and thoughts on what makes great design.

Turner Duckworth – Our little red book

To buy one of our award-winning A-Z books, please send a check for £20 / $40, payable to Turner Duckworth, to the studio that’s nearest you. We’ll send your copy by return post.

Lilt

What We Did Packaging

Lilt – Brand repositioning

Since Lilt is the original fruit crush, we literally crushed the design and type on the pack to evoke Caribbean dreams. Tortola, anyone?

Palm

What We DidLogo Brand Identity Packaging Guidelines

Palm – Brand identity

Hand-held technology at the touch of a button. A global identity that’s as easy to use as the products.

Palm – Brand identity

Our packaging design expresses the simplicity and satisfaction that Palm products deliver.

Popchips

What We DidPackaging Trade Show Design

Popchips – Brand creation

We would have designed this savory new snack brand for the free samples alone. The design is so delicious you’d never know that popchips are…shhh…healthy.

Popchips – Brand creation

Our client asked us to keep it natural, make it fun and lead with ‘flavor.’ Design touches like chips popping off the bag and the logotype’s negative space ‘o’ and ‘i’ come together to convey taste with authenticity and wit.

Scott Howard Restaurant

What We DidLogo Brand Identity Menu Design Restaurant Graphics

Scott Howard Restaurant – Brand creation

Beautiful, sensual photography lends visual allure and sophistication to make dining at Scott Howard a truly unique and memorable delight.

Scott Howard Restaurant – Brand creation

Our design for San Francisco chef Scott Howard’s eponymous restaurant reflects his exacting standards. Menus, gift cards and check presenters use intense close-up photography to celebrate the ingredients at a scale most people rarely see.

Scott Howard Restaurant – Brand creation

Scott Howard carefully selects the very best seasonal ingredients and extracts their essence to create dishes that are simply perfect. Our logo design reflects his precise methods by creating an arrow out of a carrot.

Scott Howard Restaurant – Brand creation

You can enjoy an exquisite culinary experience right here in our neighborhood, San Francisco’s Jackson Square. Just look for the cool Scott Howard carrot!

Sparks

What We DidLogo Brand Identity Packaging Advertising Website Promotions

Sparks – Brand creation

Positive/negative. A new energy drink with an alcoholic kick, a first on both sides of the Atlantic.

Sparks – Brand creation

Sparks is the first alcohol/energy hybrid drink. We designed the can to look like a battery and these ads reinforce that idea by showing the cans powering various machines.

Sparks – Brand creation

Wholesale adoption of energy cues acknowledged!

Sparks – Brand creation

The Sparks promotional designs convey ‘energy’ without actually saying it. The style is clinical and clean, with cues from science labs, batteries and power plants.

Vital Oils

What We Did Packaging

Vital Oils – Brand creation

Very small and very concentrated. The essential oils turna simple bath into a mood-shifting experience. The design shows a perfect drop on vivid pack colours that hint at the intense experience.

Ebookers.com

What We DidLogo Brand Identity Website

Ebookers – Brand identity

The identity for Europe’s most successful online travel site positions eBookers.com as the ‘destination for your imagination’.

Diet Coke Plus

What We DidLogo Brand Identity Packaging

Diet Coke Plus – Brand creation

Our design for Diet Coke Plus – a new brand extension fortified with vitamins and minerals – adds a subtle re-interpretation that says, ‘this is the same Diet Coke you love but with something new and unexpected.’

Moixa USB Cell

What We DidLogo Brand Identity Packaging

Moixa USBCell – Brand creation

This rechargeable battery is simple to use, very convenient and better for the environment that the competition. It’s made by a new technology company, Moixa, who have seen huge demand in the first few months since launch.

Moixa USBCell – Brand creation

The logo illustrates the product. The B is the same shape as the connector and creates a logo that looks like the battery itself.

Truce

What We DidNameLogoPackaging

Truce - Brand creation

Vodka and cognac together? This improbable duo unites to create an unexpectedly delicious concoction. Just like our logo.

Truce - Brand creation

The bottle’s label is highly reflective, so its look changes depending on lighting conditions: sometimes the white lettering is more legible; sometimes the black.

What We DidLogo Brand Identity Motion Graphics

SETI Institute

SETI Institute – Brand identity

Are we alone? The SETI Institute thinks not, and this dynamic and organic logo communications its mission – and the technology behind it – to find evidence of extraterrestrial intelligence.

Canpull

What We DidLogo Brand Identity Packaging

Canpull – Brand creation

Our design for Canpull is visual simplicity itself. Graphicsand pack format combine to inform the consumer how the product works. No copy required…

Canpull – Brand creation

Every element in the design works to show the gadget’s function. Even the logo incorporates the ring-pull it so ingeniously levers open.

Dare

What We DidPackaging

Dare – Brand creation

Grids partly obscure the models, adding a sense of allure and glamour.

Clean Slate

What We DidNaming Brand Strategy Packaging

Clean Slate – Brand creation

A ‘clean slate’ invites a fresh approach. Our evocative name and design reflect this German Riesling’s crisp, clean character.