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portfolio for the award winning agency. None of the work in this is mine. I am using this portfolio for an educational resource.
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Coca-Cola – Visual Identity
What We Did LogoBrand StrategyPackagingVisual Identity
The Coca-Cola Company – Brand redesign
We set out to re-establish Coke’s iconic status. The result is a cohesive visual system that extends across media in creative and surprising ways.
Our designs clarify Coke’s identity by celebrating its core brand elements.
The Coca-Cola Company – Brand redesign
We emphasized the positive and authentic qualities that make Coke a great brand, and then injected a little fun into everything.
The Coca-Cola Company – Brand redesign
The Coca-Cola Company – Brand redesign
Black and silver give Coke Zero masculine appeal. It’s not a ‘diet’ drink, it’s the real thing with zero calories.
The Coca-Cola Company – Brand redesign
Our design brings simplicity and clarity to Coca-Cola’s brands, strengthening the family connection while enabling each to communicate its unique personality and style.
Amazon.com
What We DidLogo Brand Identity
One of the most recognised logos in the world brings a human touch to an exclusively clicks-based business.
Amazon – Brand redesign
Amazon – Brand redesign
From A to Z. A smile and an arrow saying we’re happy to deliver anything, anywhere.
Amazon – Brand redesign
One of the most recognized logos in the world brings a human touch to an exclusively clicks-based business.
Waitrose
What We Did Brand Strategy Brand Identity Packaging
Waitrose – Pizza
Waitrose has been our client for over 20 years. We like to think our designs reflect their values. Effective, with style. Sales with wit. Originality, with relevance.
Waitrose – Canned vegetables
Even the most basic products can look beautiful.
Waitrose – Premium dried fruits
These dried fruits are all about very particular products. Close up shots show the individual characteristics of the fruits…and of course look deliciously beautiful.
Waitrose – High fruit jams
These High Fruit Jams have the highest fruit content among reduced sugar jams. With delicious fruit images ‘high’ on the uncluttered label, the message can’t be missed!
Waitrose – Sausage and bacon
Our Sausage and Bacon pack designs boost shelf presence and express the products’ superior quality, flavor, natural ingredients and ‘outdoor bred pork’ message.
Waitrose – Adult carbonates
That fruit pattern? Well, that’s what a complex fruit infusion looks like.
Waitrose – Curry sauces
Those spices? Authentic combinations as sourced directly from the spice markets.
Waitrose – Cookies
Those boxes? Boxes of biscuits are fine. But bags of cookies, so much nicer.
Waitrose – Dunkin cookies
Those cups? Each one reflects the ingredients of the cookie. Permission to dunk.
Waitrose – Ambient desserts
Those illustrations? Delicious desserts of old, with modern convenience.
Waitrose – Crush
Those heart-shaped fruits? The juciest juice bit right from the heart of the fruit.
Waitrose – Dried fruit
This range of cooking ingredients is a store cupboard essential. Because these packs are resealable, there is no need to decant them into storage jars any longer.
Waitrose – Continental biscuits
Swirling chocolate imagery hints at the delicious experience in each pack.
Waitrose – Better honey
The special relationship between bumble bee and blossom is what makes these honeys so tasty.
Waitrose – Best honey
Location, location, location. These honeys owe their taste to provenance and blossom.
Waitrose – Honey
A simple type design uses the ‘E’ in HONEY to form a bee’s stripy body while also hinting at a wooden honey twizzler stick.
S.A. Brains & Co.
What We DidLogo Brand Strategy Brand Identity Packaging Structural Packaging Design Guidelines
S.A. Brains & Co. – Brand repositioning
From a brand stuck in the past to Wales’ national brewer, Brains won accolades as brewer of the year, company of the year and delighted shareholders with a 24% rise in profits since the redesign.
S.A. Brains & Co. – Challenge
To reposition S.A.Brains as the national brewer of Wales. Forward thinking was the point of clarity.
S.A. Brains & Co. – Design idea
Modernise the logo and turn the dragon to face forward… towards England (the old enemy!)
S.A. Brains & Co. – Design
Every design element is distinctive and can be owned by Brains. From the drawing and crafting of the dragon logo itself to the structural designs of the pump clips and bar founts.
S.A. Brains & Co. – Design system
Creation of implementation guidelines and subsequent policing and guardianship of the brand look.
S.A. Brains & Co. – Details
The sponsorship of the Welsh rugby team made Brains a household name. It was lifted to further fame when the Welsh rugby team played France in Paris. French law prohibits alcohol advertising on TV so instead of printing Brains on their shirts we printed ‘Brawn’. It received a huge amount of pr being mentioned everywhere from the BBC to The Times and became the talk of Wales, even spawning its own line of Brains & Brawn merchandise.
S.A. Brains & Co. – Results
Sales up 28% Profits up 24% Brewer of the year 2005 Company of the year 2006 Design Week award nominee 2006 Benchmarks finalist 2005
Shaklee Get Clean
What We DidLogo Brand Strategy Packaging
Shaklee Get Clean – Brand redesign
Shaklee’s ‘green’ cleaning products depict home life and natural elements together in surprising ways. Reusable bottles and a sticker encourage consumers to create their own dilutions from the concentrated products, helping to reduce waste.
Shakleebaby - Brand creation
Turner Duckworth designed Shakleebaby to communicate the product line’s focus on safe, organic ingredients. The label illustrations of babies help differentiate the range of products and create a playful personality, while the gentle color palette and soft touch paper labels reinforce Shaklee’s environmentally friendly mission.
Shaklee Vitalizer - Brand redesign
Our design for Shaklee’s nutritional supplements communicates a wide range of health benefits with photography collages comprised of product forms.
The embossed pill forms represent the many nutrients that build a foundation for vitality and wellness.
Liz Earle
What We DidLogo Brand Strategy Packaging Retail Design Literature Website
Liz Earle
Our original inspiration for the Liz Earle brand was combining a natural leaf with a molecular flower to signify the best of science and nature combined.
Liz Earle – Brand creation
Liz Earle’s recipes use natural ingredients at levels that work actively to improve your skin. We’ve really got under the skin of the brand, designing and overseeing everything the company produces for the last 10 years.
Liz Earle – Design idea
Inspired by the ‘Naturally Active skincare’ point of clarity, we designed a logo that literally combines science and turns it into a natural flower. The soft colours communicate the gentle nature of the products.
Liz Earle – Design idea
Across all areas of the Liz Earle customer experience – from packaging to literature to online to retail – we continue to help the brand create powerful emotional connections in new and exciting ways.
Liz Earle – Design idea
Christmas gift packs (usually when brands lose their sense of style) add delight when you open the boxes and reveal the natural wintery scene.
Liz Earle – Results
Our partnership with Liz Earle spans more than a decade. What began with two people in their kitchen is now a dynamic company with more than 300 employees and an expanding global customer base.
Fat Bastard
What We Did Brand Strategy Packaging
Fat Bastard – Brand redesign
We redrew Fat Bastard’s hippo icon and perched him on the label to help celebrate the wine’s whimsical personality and full-bodied flavor.
Dolby
What We DidLogo Logo Architecture System Look-and-feel
Dolby – Visual identity redesign
Dolby’s technology breakthroughs continue to redefine entertainment experiences, but its aging brand reinforced outdated perceptions of Dolby as merely an ‘audio’ company. We simplified and updated its familiar logo for a more contemporary, sophisticated look.
Dolby – Visual identity redesign
Sure, the Dolby logo looks impressive when it’s three metres high on a giant cinema screen. But the logo most often appears very small on the front panel of consumer electronics. So every millimeter, every detail counts.
Dolby – Visual identity redesign
Our new logo system makes Dolby the ‘hero’ in every configuration, and it provides consistency, clarity and the flexibility to adapt and grow.
Virgin Atlantic Airways – Brand Attitude Guide
What We DidBrand StrategyLiteratureCopywriting
Virgin Atlantic Airways – Brand Attitude Guide
Understanding what makes Virgin Atlantic Airways tick. We produced this book to inspire others to think the same way. To think Virgin.
Virgin Atlantic Airways – Brand Attitude Guide
Taking the visual language of international airports we encouraged people not to think in the bland way some airlines do, but to add wit and attitude to their work.
TaB energy
What We DidLogo Brand Identity Packaging
TaB energy – Brand creation
The first energy drink created for women and Coca Cola’s most talked about launch in 2006.
John Smith’s
What We DidPackaging
John Smith’s - Brand redesign
Refreshingly no-nonsense design for the last 10 years.
Neal’s Yard Remedies
What We DidLogo Packaging
Neal’s Yard Remedies – Brand redesign
The famous blue bottles are very distinctive for this highly ethical skincare brand. The logo shows the tree of life which has the roots beneath the soil and the tree above in perfect balance.
BOA Housewares
What We DidLogo Brand Identity Packaging
Boa – Brand creation
A new British-owned and -made kitchenware brand, with a strong design ethos. The project was in collaboration with product designer Paul Priestman of Priestman Goode.
Boa – Brand creation
The logo is very simple as well as distinctive, purposefully designed this way to work at its best when moulded or carved into the products.
Boa – Brand creation
The reverse of the packs are as interesting as the front to encourage stores to display the brand in a creative way, as well as the products themselves.
Amie
What We DidLogo Brand IdentityPackaging
Amie – Brand creation
Amie – French for ‘female friend’ – is a new range of natural skincare products for young women. Our design is, how you say...Fresh and funky? Oui. Vibrant and colorful? Ouais! Premium and gorgeous? Absolument.
Oakville Grocery
What We DidLogo Brand Identity Packaging Retail Design Literature
Oakville Grocery – Brand identity
A curious bunny in search of tasty nibbles stars in our visual identity system created to capture the thrill of discovery that Oakville Grocery shoppers experience.
Oakville Grocery – Brand identity
Now an upscale boutique grocery with additional locations, our redesign helps reassert and celebrate Oakville Grocery’s wine country roots, heritage and community values.
Oakville Grocery – Brand identity
Our design reflects Oakville Grocery’s friendly, quirky personality with its crowded store design that’s “jammed with good stuff”.
Steel Reserve
What We DidLogo Brand Identity Packaging
Steel Reserve – Brand creation
With ‘industrial strength’ as the point of clarity, our Steel Reserve redesign earned a Gold Clio for redefining the malt liquor category through a sophisticated, authentic approach.
Royal Mail
What We DidStamp Design
Royal Mail
This special commemorative Royal Mail stamp honours the anniversary of the Supermarine Spitfire.
Royal Mail
We created specially commissioned Royal Mail stamps to celebrate British aircraft and their designers. If you’re the type who sees faces in the clouds, our design holds a few fun surprises.
Royal Mail
Red buses, post boxes, cream teas, rainy weather, phone boxes. That’s what makes Great Britain great. This special sheet of collectable stamps takes the Union Jack stamp theme and makes it even more British (in an iconic way).
Superdrug
What We DidBrand Strategy Brand Identity Packaging
Superdrug – Little Monsters
Superdrug are the smiling, friendly face of health and beauty retailing, and a client of ours for the last ten years.
Superdrug – Handy Wipes
That ice lolly and that doughnut? They symbolise life’s little mishaps.
Superdrug – Supplements
We made the botanicals into design objects. nothing unnatural about that.
Superdrug – Footcare
These products are TLC for the feet, and the foot-print aptly demonstrates the end benefit.
Superdrug – Toilet products
Customising the toilet symbols to communicate the product benefits. You don’t get much more down-to-earth than this!
Superdrug – Bathroom accessories
Who can resist a rubber duck?
Motorola
What We DidGlobal Design System
Motorola – Global packaging redesign
This MOTOROKR package is part of a comprehensive global redesign of all Motorola consumer products. The mes-sage is clear and compelling: If you love music the MOTOROKR – part phone, part MP3 player – is the device for you.
Motorola – Global packaging redesign
Our global packaging system for Motorola’s consumer products is built on the concept of ‘contexture,’ using individualized backgrounds to express each product’s unique qualities and innovative packaging surprises consumers.
Motorola – Global packaging redesign
The MOTORIZR range features ‘tattoos’ applied to the phones and distinct patterns, which are highlighted on the box with varnished surface textures.
Motorola – Global packaging redesign
The MOTOKRZR phones feature a highly reflective jewel-like finish that inspired the gemstone background in our design.
Kilo Kai
What We DidLogoPackaging
Kilo Kai Spiced Rum - Brand creation
Iconic, audacious and aggressive, the Kilo Kai logo embodies this upscale rum brand’s ‘take no prisoners’ attitude.
Kilo Kai Spiced Rum - Brand creation
Premium quality and authenticity that feels fresh, fun and irreverent. Bartender, gimme a Kilo and Coke!
Sovereign
What We DidLogo Packaging
Sovereign - Brand creation
Clean, confident design that connotes no-nonsense reliability. The right tool for the job.
Sovereign - Brand creation
For men who love their tools. Powered engineering to help make a garden fit for a king.
Sovereign - Brand creation
Strength, precision and a bit of wit for men seeking reliable equipment that makes gardening more enjoyable.
Schwarzkopf OSiS
What We DidLogo Brand Identity Packaging
Schwarzkpf OSiS – Brand redesign
OsiS professional hair care products encourage style conscious men and women to experiment with new looks. Even the chicest brands need an occasional makeover too, so we gave OsiS its own new look. Radiant with renewed vitality and flair, OsiS is ready for its close-up.
Jamba Juice
What We DidBrand Identity Store Graphics Promotions Literature Guidelines
Jamba Juice – Visual identity design
Our innovative new Jamba Juice design system features highly distinctive visual language that looks spontaneous and fresh every time you see it.
Jamba Juice – Visual identity design
Vibrant colors, handwritten type treatments, bold textures and lively imagery exude energy, fun and natural goodness.
Virgin Atlantic Airways – Amenities Kit
What We Did Packaging
Virgin Atlantic Airways – Amenities Kit
All airlines get you from A to B, but only Virgin Atlantic Airways do it with a sense of humour. Our task was to translate that sense of humour into an amenity kit that would keep you entertained.
Malvern
What We Did Packaging
Malvern – Brand repositioning
England’s first bottled water brand springs from the Malvern Hills and is filtered through granite rocks. Following our third redesign of the brand, sales jumped 28%. One could say Malvern’s got a sparkling future.
Howling Monkey
What We Did PackagingStructural Design
Howling Monkey – Brand creation
Our client’s brief to us was, ‘Howling Monkey is the name. Have some fun with it.’ So we did!
Belazu
What We DidLogoBrand Identity Packaging
Belazu – Brand creation
At first glance the logo is an olive tree in a stylised landscape. On closer inspection it’s a hand proudly holding aloft the perfect olive.
Belazu – Brand creation
Created for a chef turned olive oil producer, obsessed with the quality of his product. Available in all the top groceries and in the permanent collection of the Tate Modern…Café.
Open Table
What We DidLogo Brand Identity
Open Table – Brand identity
The Open Table identity speaks volumes with clarity and simplicity. Book a reservation at thousands of restaurants in North America, Asia and the UK quickly and easily.
Homebase
What We DidBrand Strategy Brand Identity Packaging Point of Sale
Homebase – Barbecues
44,000 products ranged across five areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced an inexperienced DIY-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction, and inspiration.
Homebase – Paint set
Notice how the illustration style shows you exactly what the product does, with a smile.
Homebase – White Room
Those oversized colour swatches? Becauses all the colours in this range are very subtly different, you need to see a lot of colour to see the difference clearly. (And it looks good, too!)
Homebase – Flawless
We designed the Flawless can based on a simple premise: show the customer exactly what they want to see, namely, the colours and finish (imagine that!).
Homebase – Lighting
That glow? Everyone’s attracted by the drama great lighting provides almost before we notice the light itself.
Homebase – Lawn Feed
Simple turf shapes describe the different purposes of each type of lawn seed and that the benefits go deeper than just the surface.
Homebase – Cookshop
These pans are so non-stick that even the labels look like they’re sliding off.
Vroom
What We DidNaming Logo Brand Identity Packaging
Vroom – Brand creation
A new range of cleaning and care products for that special car in your life and the family runaround.
Vroom – Brand creation
Rarely at the top of anyone’s to-do list, cleaning the car is a necessary evil for most. But thanks to its onomatopoeic name, cheerful dog logo and stylish, understated graphics, our Vroom design uses style and wit to make an otherwise monotonous chore, dare we say, fun?
Root: 1
What We DidNaming Packaging
Root: 1 – Brand creation
A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile.
Turner Duckworth – Our Little Red Book
Turner Duckworth – Our little red book
This is our manifesto. A little red leather book with an A-Z of our beliefs and thoughts on what makes great design.
Turner Duckworth – Our little red book
To buy one of our award-winning A-Z books, please send a check for £20 / $40, payable to Turner Duckworth, to the studio that’s nearest you. We’ll send your copy by return post.
Lilt
What We Did Packaging
Lilt – Brand repositioning
Since Lilt is the original fruit crush, we literally crushed the design and type on the pack to evoke Caribbean dreams. Tortola, anyone?
Palm
What We DidLogo Brand Identity Packaging Guidelines
Palm – Brand identity
Hand-held technology at the touch of a button. A global identity that’s as easy to use as the products.
Palm – Brand identity
Our packaging design expresses the simplicity and satisfaction that Palm products deliver.
Popchips
What We DidPackaging Trade Show Design
Popchips – Brand creation
We would have designed this savory new snack brand for the free samples alone. The design is so delicious you’d never know that popchips are…shhh…healthy.
Popchips – Brand creation
Our client asked us to keep it natural, make it fun and lead with ‘flavor.’ Design touches like chips popping off the bag and the logotype’s negative space ‘o’ and ‘i’ come together to convey taste with authenticity and wit.
Scott Howard Restaurant
What We DidLogo Brand Identity Menu Design Restaurant Graphics
Scott Howard Restaurant – Brand creation
Beautiful, sensual photography lends visual allure and sophistication to make dining at Scott Howard a truly unique and memorable delight.
Scott Howard Restaurant – Brand creation
Our design for San Francisco chef Scott Howard’s eponymous restaurant reflects his exacting standards. Menus, gift cards and check presenters use intense close-up photography to celebrate the ingredients at a scale most people rarely see.
Scott Howard Restaurant – Brand creation
Scott Howard carefully selects the very best seasonal ingredients and extracts their essence to create dishes that are simply perfect. Our logo design reflects his precise methods by creating an arrow out of a carrot.
Scott Howard Restaurant – Brand creation
You can enjoy an exquisite culinary experience right here in our neighborhood, San Francisco’s Jackson Square. Just look for the cool Scott Howard carrot!
Sparks
What We DidLogo Brand Identity Packaging Advertising Website Promotions
Sparks – Brand creation
Positive/negative. A new energy drink with an alcoholic kick, a first on both sides of the Atlantic.
Sparks – Brand creation
Sparks is the first alcohol/energy hybrid drink. We designed the can to look like a battery and these ads reinforce that idea by showing the cans powering various machines.
Sparks – Brand creation
Wholesale adoption of energy cues acknowledged!
Sparks – Brand creation
The Sparks promotional designs convey ‘energy’ without actually saying it. The style is clinical and clean, with cues from science labs, batteries and power plants.
Vital Oils
What We Did Packaging
Vital Oils – Brand creation
Very small and very concentrated. The essential oils turna simple bath into a mood-shifting experience. The design shows a perfect drop on vivid pack colours that hint at the intense experience.
Ebookers.com
What We DidLogo Brand Identity Website
Ebookers – Brand identity
The identity for Europe’s most successful online travel site positions eBookers.com as the ‘destination for your imagination’.
Diet Coke Plus
What We DidLogo Brand Identity Packaging
Diet Coke Plus – Brand creation
Our design for Diet Coke Plus – a new brand extension fortified with vitamins and minerals – adds a subtle re-interpretation that says, ‘this is the same Diet Coke you love but with something new and unexpected.’
Moixa USB Cell
What We DidLogo Brand Identity Packaging
Moixa USBCell – Brand creation
This rechargeable battery is simple to use, very convenient and better for the environment that the competition. It’s made by a new technology company, Moixa, who have seen huge demand in the first few months since launch.
Moixa USBCell – Brand creation
The logo illustrates the product. The B is the same shape as the connector and creates a logo that looks like the battery itself.
Truce
What We DidNameLogoPackaging
Truce - Brand creation
Vodka and cognac together? This improbable duo unites to create an unexpectedly delicious concoction. Just like our logo.
Truce - Brand creation
The bottle’s label is highly reflective, so its look changes depending on lighting conditions: sometimes the white lettering is more legible; sometimes the black.
What We DidLogo Brand Identity Motion Graphics
SETI Institute
SETI Institute – Brand identity
Are we alone? The SETI Institute thinks not, and this dynamic and organic logo communications its mission – and the technology behind it – to find evidence of extraterrestrial intelligence.
Canpull
What We DidLogo Brand Identity Packaging
Canpull – Brand creation
Our design for Canpull is visual simplicity itself. Graphicsand pack format combine to inform the consumer how the product works. No copy required…
Canpull – Brand creation
Every element in the design works to show the gadget’s function. Even the logo incorporates the ring-pull it so ingeniously levers open.
Dare
What We DidPackaging
Dare – Brand creation
Grids partly obscure the models, adding a sense of allure and glamour.
Clean Slate
What We DidNaming Brand Strategy Packaging
Clean Slate – Brand creation
A ‘clean slate’ invites a fresh approach. Our evocative name and design reflect this German Riesling’s crisp, clean character.