TSM 251 Nancy A. Lucas lucasn@msu.edu September 18, 2007

TSM 251

Nancy A. Lucas

lucasn@msu.edu

September 18, 2007

Getting started…

http://www2.lib.msu.edu/branches/bus/ Remote access 24/7 Off campus access HELP: 1-800-500-1554

Google…

It’s all the web, isn’t it? Let’s see …

http://www.youtube.com/watch?v=KO_ey4v1ccA

http://google.com

Statistical sources…

Statistical Abstract of the United States City and County Extra Sourcebook of County Demographics/

Zip Code Demographics American Factfinder County Business Patterns - Michigan

Statistical Abstracts of the United States

Basic government statistics Includes demographic, labor, industrial

and trade statistics http://www.census.gov/prod/www/statisti

cal-abstract.html HA 202 2006

County and City Extra

Uses US 2000 census data Statistics for state, county, metropolitan

areas, congressional districts of US cities over 25,000

2002 Agriculture census information

HA 203 .C68 2005

Sourcebook of County Demographics/Zip Code Demographics

Arranged by county, including market potential indexes or zip codes

HA 203 .S650 and

HA 203 .S666

American FactFinder

http://factfinder.census.gov/home/saff/main.html?_lang=en

Census materials

County Business Patterns: Michigan

Economic conditions in Michigan

HC 107 .M5 U555 Also on the web at

http://www.census.gov/econ/census02/guide/02EC_MI.HTM

Demographic/Psychographic sources…

American Marketplace Officical Guide to Household Spending Generation X U.S. Hispanic Market Who’s Buying Food and Drink

American Marketplace

Demographics and spending patterns Trends in income, health, labor,

population, wealth, etc.

HA 214 .A6 2003

Official Guide to Household Spending

Who spends how much and on what Contains spending on health care,

entertainment, food and alcohol, housing, personal care, education, etc.

HC 110 .C6 A666 2001

Generation X

Market information on attitudes, spending, wealth and other demographic characteristics

HC 110 .C6 M544 2004

U.S. Hispanic Market

Demographics, language usage, opinions, media and advertising information

HC 110 .C6 U87 1996

Who’s Buying Food & Drink

Who spends how much on food and alcohol, at and away from home

Food-spending dollars

HD 9004 .M54 1996

Market Analysis Reference Books

Demographics USA The Lifestyle Market Analyst The Lifestyle Zip Code Analyst Mid-Youth Market Americans 55 & Older Official Guide to American Attitudes

Editor & Publisher Market Guide

Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers

Statistics on publications, newspapers, radio, TV and cable

HF 5905 .E38 2005

Electronic resources…

ABI Inform Factiva Global Market Information Database Marketline Business Information Center Lexis/Nexis Academic ReferenceUSA

Simmons Choices 3

Annual survey of American consumer’s buying habits

Create customized reports Compare demographic & psychographic

data Over 18 years Only available in the Business Library!!

Simmons Choices 3

Only available in the Gast Business Library

Start early Research Guide

Choices 3

DemonstrationQuestions?

Mintel Market Reports

Consumer patterns Demographic profiles Market share/trends On-campus use only http://er.lib.msu.edu/notice.cfm?

dblistno=047249

Global Market Information Database (GMID)

Trends in consumer attitudes, spending habits

International in scope http://er.lib.msu.edu/notice.cfm?dblistno=

046274

Encyclopedia of Associations

Association data and non-profit listings Print version located in the Main Library

Reference Area HS 17 .E5 Online version at: http://www.galenet.com/servlet/AU?

finalAuth=true

Newspapers…

Michigan:

http://usnpl.com/minews.php

World:

http://er.lib.msu.edu/newspapers.cfm

Evaluating Sources

Evaluating Internet Information Milton Library at Johns Hopkins UniversityMilton Library at Johns Hopkins University

Critical Evaluation of Sources University of Louisville LibrariesUniversity of Louisville Libraries

Evaluating Websites: Techniques and QuestionsUC Berkeley LibraryUC Berkeley Library

Citation Guides

Citing References in Your Paper

University of Wisconsin Writing Center

Using APA Format Purdue University

Citing Business Databases in APA Style

MSU Business Library

Help is available…

Nancy Lucas lucasn@msu.edu 432-4180 Business Library @ 355-3380