Trends in the European Location Market

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www.consultingwhere.com

Trends in the European Location

Market

Andrew Coote Chief Executive

ConsultingWhere Ltd.

“Prediction is very difficult, especially about the future.”

Neils Bohr (1885-1962)

Emerging Technologies Hype Cycle

Source: Gartner August 2013

Peak of Expectations

Technology Trigger

Trough of Disillusionment

Slope of Enlightenment Plateau of Productivity

Time

Augmented Reality

Expectations

Smart Cities

Sensor Networks (Internet of Things)

Big Data

Linked Data

Enterprise GIS

Smart Metering

Crowd Sourcing

GNSS (GPS 2.0)

Geo Social Networking

Consumer Location Apps

Indoor Positioning

Open Data

FOSS

LIDAR

Geospatial Hype Cycle

With acknowledgements to Gartner Research

Gamification

3D Printing

Location Intelligence

Wearable UI UAVs

BIM

Commerce 3.0

Consumer Telematics

Tech Wars

Oracle

Google

Nokia/Here

Oracle

Apple

Microsoft (Bing)

Facebook

IBM Esri GIS

Social

Netw

ork

Key Trends

Economic Outlook

• Europe is climbing painfully out of crisis and will continue to do so for the rest of the decade

• Germany continues to finance the rescue for the “European project” – is there a limit to their patience?

• Much of the recovery financed by quantitative easing – printing money is not long-term solution

• Major contributor to GDP growth is house price boom fuelled substantially by movement of money from savings

Geospatial Implications • Public sector investment in geospatial continues to be

under huge pressure across Europe • INSPIRE is fortunately past “the trough of

disillusionment” into real delivery - so is to some extent, escaping the worst of the cuts

• Growth sectors – Consumer geospatial (driven by retail) – Renewable energy – Insurance / Financial Services – Transport

Spatial Information is Pervasive

Position is now “always available” through Smartphones, RFID tags and other sensors.

The value to each application will be variable, but it will always be accessible.

Big Data

Source: http://blogs-images.forbes.com

Big Data: Personal Location Data

Source: McKinsey Big data: The next frontier for innovation, competition, and productivity

Open Data • Widespread National directives from Norway to

Spain

• Often driven by Finance Ministry – Innovation driver to economic growth – Reducing public sector inefficiency

• Challenge to data producers – Funding vulnerability

• Focus now moving proving benefits realisation

Wearable User Interfaces

Google Glass

Oculus Rift

Simulated Reality

Layar – augmented reality

Simulated Reality Forbidden City - Baidu

Balkanisation of the Internet

Source: Wikimedia

Indoor Positioning

• 70% of our time spent indoors • Competing Technologies

– Wifi Triangulation – Dead reckoning (using smartphone

accelerometers) – NFC networks

• Key applications – Retail – Security

Source: http://www.digitaltrends.com

Commerce 3.0 - Bits and Atoms

Courtesy of Jack Abrahams, ebay at Where 2.0

Gamification

Waze - $1.3Bn acquisition by Google

Booyah – play the game in your home town

Geospatial Storytelling in Political Debate

Sources: Guardian data blog, Simon Rogers, Esri Storymaps

Riots in Britain

Voting in US Presidential Election

Some Conclusions

• Many parallels between Europe and Australasia • Effects of GFC will continue to affect Europe for many

years to come • Australasia leads the world in exploitation of spatial

in many application areas • Lack of access to funding forces both European and

Australasian innovators to move abroad in search of venture capital – usually to Silicon Valley

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Email: andrew.coote@consultingwhere.com Twitter: @acoote

Thank you for Listening