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www.consultingwhere.com
Trends in the European Location
Market
Andrew Coote Chief Executive
ConsultingWhere Ltd.
“Prediction is very difficult, especially about the future.”
Neils Bohr (1885-1962)
Emerging Technologies Hype Cycle
Source: Gartner August 2013
Peak of Expectations
Technology Trigger
Trough of Disillusionment
Slope of Enlightenment Plateau of Productivity
Time
Augmented Reality
Expectations
Smart Cities
Sensor Networks (Internet of Things)
Big Data
Linked Data
Enterprise GIS
Smart Metering
Crowd Sourcing
GNSS (GPS 2.0)
Geo Social Networking
Consumer Location Apps
Indoor Positioning
Open Data
FOSS
LIDAR
Geospatial Hype Cycle
With acknowledgements to Gartner Research
Gamification
3D Printing
Location Intelligence
Wearable UI UAVs
BIM
Commerce 3.0
Consumer Telematics
Tech Wars
Oracle
Nokia/Here
Oracle
Apple
Microsoft (Bing)
IBM Esri GIS
Social
Netw
ork
Key Trends
Economic Outlook
• Europe is climbing painfully out of crisis and will continue to do so for the rest of the decade
• Germany continues to finance the rescue for the “European project” – is there a limit to their patience?
• Much of the recovery financed by quantitative easing – printing money is not long-term solution
• Major contributor to GDP growth is house price boom fuelled substantially by movement of money from savings
Geospatial Implications • Public sector investment in geospatial continues to be
under huge pressure across Europe • INSPIRE is fortunately past “the trough of
disillusionment” into real delivery - so is to some extent, escaping the worst of the cuts
• Growth sectors – Consumer geospatial (driven by retail) – Renewable energy – Insurance / Financial Services – Transport
Spatial Information is Pervasive
Position is now “always available” through Smartphones, RFID tags and other sensors.
The value to each application will be variable, but it will always be accessible.
Big Data
Source: http://blogs-images.forbes.com
Big Data: Personal Location Data
Source: McKinsey Big data: The next frontier for innovation, competition, and productivity
Open Data • Widespread National directives from Norway to
Spain
• Often driven by Finance Ministry – Innovation driver to economic growth – Reducing public sector inefficiency
• Challenge to data producers – Funding vulnerability
• Focus now moving proving benefits realisation
Wearable User Interfaces
Google Glass
Oculus Rift
Simulated Reality
Layar – augmented reality
Simulated Reality Forbidden City - Baidu
Balkanisation of the Internet
Source: Wikimedia
Indoor Positioning
• 70% of our time spent indoors • Competing Technologies
– Wifi Triangulation – Dead reckoning (using smartphone
accelerometers) – NFC networks
• Key applications – Retail – Security
Source: http://www.digitaltrends.com
Commerce 3.0 - Bits and Atoms
Courtesy of Jack Abrahams, ebay at Where 2.0
Gamification
Waze - $1.3Bn acquisition by Google
Booyah – play the game in your home town
Geospatial Storytelling in Political Debate
Sources: Guardian data blog, Simon Rogers, Esri Storymaps
Riots in Britain
Voting in US Presidential Election
Some Conclusions
• Many parallels between Europe and Australasia • Effects of GFC will continue to affect Europe for many
years to come • Australasia leads the world in exploitation of spatial
in many application areas • Lack of access to funding forces both European and
Australasian innovators to move abroad in search of venture capital – usually to Silicon Valley
