Travel Brands and Travel Bloggers/Influencers: How to Work ... · Social Media channels to gauge...

Travel Brands and Travel Bloggers/Influencers: How to Work Together so that Everyone Benefits!By Cez Krol | Etramping

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Every journey starts here

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Assumptions

◈ You work in a travel industry◈ You have a website◈ You want to grow traffic and/or sales

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You will learn

◈ Why work together◈ What tools to use◈ How to find the right partnerships◈ Why bloggers/influencers should get

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1.Why Work TogetherTravel Brands and Travel Bloggers/Influencers

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80% find it effective! 12

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IMPACT OF WORKING WITH BLOGGERS/INFLUENCERS

Position in Search Engines(SEO)Shares on

Social Media

Links in blog posts

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ETRAMPING.COMAdventure Travel Blog | Content Marketing / SEO BusinessFounded in 2011 | 1100+ posts | Worked with 500+ bloggers and 150+ brands

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2.Tools to UseTo Create Strategies and Measure Results

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Best ToolsGoogle AnalyticsProbably the most reliable source of traffic data - to be used both by travel brands and travel bloggers/influencers.

Native SM StatsUse the stats provided by the Social Media channels to gauge engagement and campaigns’ effectiveness.

KeySearch.coAffordable and easy-to-use tool to plan content keywords and SEO strategy. Get clear link building and social signal objectives.

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Google Search ConsoleProvides the most reliable SEO insights as it comes directly from Google.

MOZ/Ahrefs/SEMrushPremium tools with comprehensive audit and reporting capabilities. Great to gauge bloggers’ authority.

AlexaGood for checking approximate website traffic. Not as accurate as Google Analytics but helpful if you don’t have access to more reliable source.

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Example: Kathmandu City Guide

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IMPORTANT FACTORS

◈ Website Age◈ Use of Keywords◈ Links◈ Domain Authority◈ Social Signals

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Impact of SEO on Traffic

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3.Finding the Right Partnerships

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Finding the right bloggers/influencers

◈ Contact highest ranking websites in SERP for relevant keywords

◈ Create a page inviting bloggers/influencers

◈ Reach out to top bloggers/influencers21

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Finding the right travel brands

◈ Contact highest ranking websites in SERP for a given destination/product

◈ Create a “work with me” page◈ Ask fellow bloggers/influencers for

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4.Paying bloggers/influencersAnd getting paid by travel brands

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“When brands ask influencers to write, speak or attend events on their behalf, payment should be considered not as a means of buying loyalty, but as a fair exchange for taking someone’s time and leveraging their ideas to build your own business.

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Forbes@etramping

They provide value to the business though creative and marketing services.

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Why bloggers/influencers should get paid

In order to build their platforms they need to sustain themselves.

Brands that support bloggers/influencers grow with them!

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etramping.com/go/travel-brand/ Sign up for more insights

cez@etramping.com Email me

etramping.com/go/travel-blogger/ Sign up for opportunities

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Questions?Ask anything! You can even ask about the destinations in the first 5 photos!

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