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© The Bulletproof Executive 2013
Transcript of “Andy Hnilo – Entrepreneurship and Alitura Naturals”
Bulletproof Radio podcast #281
Bulletproof Radio Podcast #281, Andy Hnilo
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Speaker1: BulletproofRadio,astationofhighperformance.
Dave: Heyit’sDaveAspreywithBulletproofRadio.Today’scoolfactofthedayisthatyouhavetheabilitytoproduce8milliondifferentcombinationsofgenesinyourspermoreggs.Thatmeansthatifyouwerewithyourpartnerandreproducingthatthereare64trilliondifferentcombinationsofgenesyourbabyisgoingtohave.Ifyou’relookingtoexperimentwithallthosethings,youbettergettowork.
Today’sguestisnotastrangertoBulletproofRadio.Ifyou’rewatchingonYouTube,you’regoingtoseeprobablysomestrangebiohacksintheshowbutIpromiseit’llbeinterestingifyou’redrivingandlisteningtothisaudioonly.It’smyfriendandfellowentrepreneurAnyHnilofromAlituraNaturals.AndyandIhaveknowneachotherforacoupleofyearssincehefirstcameontheshow.He’saguywithmultipleskillshere.He’sasemiproballplayer.He’sbeeninmultiplebigTVshowslikeDaysofourLivesandHelloLadies.He’sacovermodelforOakleyandhe’sbeeninadsforCoppertoneandthingslikethat.He’slikeamodel,athlete,celebrity…DidIgetallthatright?
Andy: ImovedouttoLAtorehabmyshoulderandcontinuetoplaybaseballprofessionallybutIhadamoviefallintomylap.I’vedonesomanydifferentthingslikefrompayingrent,frombartendinganddoinglittlesidecateringjobstojustbeingaworkingmodelandactorisenoughformebuttocallmeacelebrityorsomethinglikethatIdon’tknowaboutthatbutI’mjustgratefultobehere.Thankyouforhavingmeagain.It’salwaysapleasuretobechattingwithyouonthesepodcasts.It’ssomuchfunformebecauselikeyoutoldearlierdownstairsI’vebeenandI’mcertainlyahugefanofBulletproof.Bulletproofhashelpedmeandmyfamilysomuchjustmaintainingoptimalhealth.It’snotjustsayingthatwe’reahugefanoftheproductsotobeworkingwithyouishuge.It’salotoffun.
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Dave: ThanksAndy.
Andy: Welcome.
Dave: PeoplemightnotknowitbutI’moneofthesupportersofAlitura.WhenAndyfirstcameonBulletproofRadioacoupleofyearsagohetoldastorythatactuallyblewmeaway.Ididn’tknowthedetailsatallbutweactuallypostedapictureofAndyinthehospitalbecause…justtelllikewhathappened.Itwasshocking.
Andy: Alittleover4yearsagoIwashitandrunoverby2carsonMelroseAvenueinLosAngeles.Iwashitbyawestboundheadingcar.I’mheadingtotheeastboundlaneandthenrunoverbyanotherSUV.Icompletelylostconsciousness,wokeupintheICU.Myjawwasshatteredfrommychintojustbeneathmyear.Ihad2titaniumplatesinserted,broke7ribs,collapsedlung,reallybangedup.You’reinsomuchmorphineatthattimethatIdidn’tfeeltoomuchpain.IthoughteverythingwasajokeandIquicklyfoundoutitwasn’t.IseeallmyfriendsthereandI’veneverseenthemthatemotionalandjustrocked.Iwaslike,“Heywhat’sgoingon?”Likethey’re,“Nodon’ttalk.”Mybonewasexposedthroughthebottomofmymouth.Itwasreallybad.
LookingbackonitIwouldn’ttakeanythingbackbesidesjust…itbumsmeoutandpicturemymomanddadgettingthatphonecallthatIwasintheICU.Itbringsmedownalittlebit.LikeIsaiditbroughtalotofthingstolightasfaraswhatmypurposeisandwhatI’mheretodo.Ireallythinkthat’sjustnotonlyhelppeoplewhoareinthestateofrecoverybutpeoplethatIcreatedaskincareproductthatledto…it’snowalinewiththewholethisapproachofjustholisticallnaturalpurerichnutrientdenseingredientsthathelpregeneratetheskin.Iwassobangedup,Ihadsomanyscars,abrasionsfromallaroundmybodyandIusedyourownbigscienceexperimentandIusedmyresearch.There’ssomuchinformationoutthereandIdidn’twanttoleavemyhousethat’sforsure.Myjobisoutthere.
Dave: Youdidsomethingthatwasabitofamiracle.Youtransformedwhatyouwereeating.Youtransformedwhatyou’redoinginyourheadand
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youputtogetherwhatbecameyoursignatureclaymask,theAlituramask.Youdidthatbecauseyouneededtobeontherunwayin7weeks?
Andy: That’sagoodpoint.
Dave: That’simportanttogetto.
Andy: Yeahthat’strue.IhadaNorthernCaliforniawhoIdidn’ttellaboutmyaccidentandIhadajob.Iwanttosayitwaslikemid-May.IgottonaildownthatdatebecauseitwasthemidMayorthefirstweekofJunebuteitherwaymyaccidentwasMarch20thsoIhadverylittleroomtorecover.Ijustmadeitmygoal.Ididn’twanttomakethatphonecalltothemgoing,“LookI’mshattered.I’mnotgoingtomakethejob.”Idid.Longstoryshort,IgotmywiresoutthatThursday.IgotmyteethwhitenedthatFridayandthenthejobwasatSaturday.
IendedupwalkingofcourseIwasonly…IhadabigroadgashonmyrightsideandIhadtobeshirtlessforoneofthescenes.Itlookedterrible.Mymomwasoverthere.ShewasjuststokedthatIwasworkingandjustbacktodoingsomethingthatIlove.TruthfullyIwastoldthatIwouldneverwoulddoagainandthat’sunderstandablebutImadeitagoalofminetoprovethatIcoulddoitagainandsoIdidthat.
Dave: YouwentontheBulletproofdietforsure.You’rehardcore.Didyoualreadyhavethebaseingredientsfortheskinstuff?You’realreadyamodel.Youhavetotakecareofyourskin.Didyoutweakit?
Andy: Ididtweakit.
Dave: Whatdidyoudotomakeyourfacerecoverwayfaster?Theyweretellingyouyou’dneverdothatworkagain,right?
Andy: ItwasjustestablishedthatIwouldneverdoitagain.Itwaslikeyoubettergetenoughoutofinsurancebecauseyou’renevergoingtoworkagain.ItwaslaughablelikeIsaid.Ididn’twanttogooutrouteoflawsuitsoranythingandIjustwantedto…likeIsaidtherewasabase…there’ssomuchinformationouttherebuttherewasacrazewithoutchemicalsthatIknewthatitwasgoingtohelpregeneratemyskinand
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helpremovethoseimpuritiesfromtheheavymetalsthatwasabsorbedfromtheCTscansandthex-raysandantibioticsthatIwastaking.Iwasinafog.Ilostmyzest.Ifeltterribleandthismaskreallyhelpedme.Iwasdoingitallover.
LikeIsaidallmyroadrashandallovermyface,headanditjustconditionedthatareaandhelpedbringcirculationtothesurfaceoftheskin.Itslowlyexfoliatedit.Thingslikethatcolostrumreallyhelped…Ifeltreallyhelpedwiththeregenerationoftheskincellsinthatareathatwassobangedup.Itwasjustremovingthoseimpurities.NotonlydidIseeinstantresultsofjustasenseofstimulationfromthecirculationIwasgettingfromthedifferentingredientsbutalsojustoverallsetofwellbeingfromjustareleaseofthosetoxinsandpullingthemup.Thatbentonite’shuge.Peopletakeit…alotoftheingredients…
Dave: Itakeitorally.
Andy: SodoI.Justremovesalotofthat…likeIsaidalotofthoseimpuritiesthatcausethatfogandcausethatfunkandthatslowingstatethatIwasin.Ididn’tfeelgreatimmediatelybutIwasstayingdiligentwithitanddoingiteveryotherday.Itwaslikemylittlething.Itmademefeelgood.Ireallyfeellikeithelpedacceleratethehumanprocessaswellfrommyscarringandabrasions.
Dave: YoudidthehighratekindoffatwhichhelpsandyoudidAlituraandyourecovereddramaticallyfast.WhenyoutalkaboutsomeofthefirststepsofBulletproofRadioI’mlikethisisoneofthosethingswherenooneelsethatIknowisdoingthingslikecolostrumwhichismother’smilk,thestuffthatcomesoutofacowrightatfirstthere’sgrowthfactorsintheskin.Youareyourownbestguineapig.Afterthatfirstepisodeyoustartedgettingafewemailsfrompeoplesaying,“WheredoIgetit?”
Andy: Tothisdaythatwas…Icanonlyremembertoomuchbecauseitwasjustsooverwhelming.Iwasonanin-flightbackfromOrlando.IgotthatlittleGogoinflight.EverytimeIrefreshmyYahoobrowserbecauseonyourpodcastIgaveupmypersonalemailaddress.Ididn’thaveawebsiteoranything.Aliturawasnotevenborn.Itwasn’tanything.It
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wasjustlike,“Ifyouguysareinterestedinmyproduct,contactme.”Ihadenoughforlike…Ihaddozensofpoundsofeachingredient.Iwasjustrunningaroundtown.Theorderswereflyinginbutalsoemailswereflyinginfrompeoplejustsayinghowtheyrespondedtothestory.
Iwasgoingtomylocalwholefoodstothebulksectiongettingthosebulkcontainers.Fillingthemup,handshakingthem,goingtoFedEx,printingoutthatlabel.ItwasjustTimeNewRomanfontAlituraandwefinallygotawebsite.Wehadtogojustlikethat.Peoplereachingouttomeandsaying,“Theyliketheproduct.”Peopleweresayingthesamethingtoyou.Itjustwentfromtherestepbystepjustbuildingthingslikethepackaging,thelabelling,hiring,doingtheproper.Wescaledup,trieditonyoursiteandthingswerehistory.
Dave: Iwanttochatwithyouaboutwhat’shappenedtoyouasanentrepreneur.BynowpeoplelisteningyoufiguredoutAndy’sbeenthroughalotphysically.Hehadadesperateneedtomakesomestufftofindoutwhatworked.Heusedhisknowledgeandcameupwithsomething.Thenyoustartedthiscompanyandyou’rerunningoutofcashsoweenteredapartnershiptobasicallyorderalotofitsoyoucouldgetmanypoundsofwhatalltheingredientsyouneeded.We’vebeenworkingtogetherasentrepreneurseversince.It’syourcompanyyou’redoingwhatyou’regoingtodoandIoccasionallyhaveachancetoofferyouadvicewhenthere’saninterestingsituation.
Iwanttointerviewyouspecificallyaboutthepsychologyofthis.You’vealreadybeenprettysuccessful.NotalotofguysareonthecoverofOakleythingsandallthatandyou’vebeeninmajorTVshows.Thosearemarksofsuccessthatalotofpeopleareaimingfor.You’vealsobeenaproballplayerwhichisanotherwholesetofthings.You’renotastrangertosuccessbutthisisaverydifferentthingtobeanentrepreneurthantobeanactor.What’sthehardestpartofstartingouthasbeenforyou?
Andy: Calculatinginventory.Ihave9differentingredientsonmymaskandstayingontopofthatbecauseI’musingdifferentpercentages.Thisisalloutofmyapartment.Imovedeverythingoutofmybedroom,that’smy
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lab,Iliveinmylivingroom.Havingspaceinmyapartmentforthose9differentingredientsandhavinghundredsofpoundsofthoseingredientsandthenmyjars.SayIhavetoorder2500jars.2500jarsgoes8ounceonablackdomethattakesup…I’mhoppingoverboxes.It’sokaybecausethewholetimeI’mgoingthere’snothingelseI’dratherbedoing.
Dave: Isthatroughonthedatinglife?“Comeonin,sitonthatpalletofAlitura.”
Andy: That’sprettymuchnonexistent.Thisismydatinglife.It’smybaby.There’snothinglikeIsaidelseI’dratherbedoing.Igotthekeystothisthing.I’mlike,“Allright,herewego.”YouallowedmethechancetoscaleupofthebestingredientsfromthebestsourceofeachofthoseingredientsthatIcould.I’mgoingintothatIknewexactlythesourceIwasgoingtogoandthenjustcomingoutdowntofindingoutthedifferentpercentagesofeachofthoseingredients.Scalingup,knowingthatweneeded4500unitsofwhateverandthenhavingallthoseingredientscomeatadifferenttime.It’snotlikeI’mgoingtoonemanufacturer.
I’mgoing,“OhyeahIneedenough.Ineedanother4500sothat’sgoingtobe700poundsofbentonite,600poundsofrhassoul.”Noit’slikeIneedthis.Therearedifferentpercentages.I’mdoingitallfrom6differentsourcesofthose9ingredients.That’s6differentcallsIneedtomakebasedonthemeasurementfromthoseingredients.It’salotofworkbutIloveit.
Dave: Theoperationalcomplexityhasbeenaproblem.
Andy: It’ssomethingyou’vereallygottogetright.It’sbeensmooththough.I’mnottryingto…butIt’sgonesmooth.
Dave: It’sgoneprettysmooth.
Andy: Yeah.Wehadacoupleofsellouts.RightaroundlastyeararoundBlackFridayandtheThanksgivingtime,wehadtoflyhomeactuallyearlybecausetheBulletproofsitewasrunningoutofstock.
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Dave: Irememberthat.
Andy: Itwasanawesomeweekend.Ididlike758unitsovernightwiththehelpofacoupleofpeople.Yeahwejustgotthoseout.Stufflikethatit’sexhilarating.Yourunonpureadrenaline.Whenyou’redoingsomethingthatyouabsolutelyloveIknowit’slikeatotalclichébutit’slikethere’snothingelse.Idon’treallyneedsleep.Iwakeupstokedtokeepitgoingagain.
Dave: Beinganentrepreneurislikethat,right?
Andy: Yeah.
Dave: It’sfunthewaythatyoumentionedsomething.Forthefirstprobablyayearandahalf,2yearsIdon’tknowtheexactamountoftimebutIcarriedAlituraonthesitejusttokeepyourrevenueshighasyou’regrowingyourownbusiness.Acoupleofmonthsagoyou’rebigenough.Youareyourowncompanynow.You’vegotyouroperations.You’vegotyourwebsiteandall.Wetransitionedover.PeopleorderAlituradirectlyfromyouwhichisjustasignthatyourcompanyisthereandthatalsomeansthatthey’rebuyingdirectlyfromyouwhichsupportsyourcompanymorethanhavingawholesaledistributor.Forpeoplewhoknowthat’sbeenontheBulletproofsiteyoucanorderstraightfromAndywhichisgoodforhisbusiness.
Operationcomplexity,inphysicalproductsforentrepreneursthatknocksalotofthemdown.DoesthiswholeperspectivethatpeoplehavearoundI’mgoingtosellinformationproducts.I’llsellsoftware.Itcostnothingtomakeanewone.Thatbusinessisgettingovercrowded.There’saawholenumberofpeopleusingthesamerecipetomarketthemselvesasgurus.They’reallsellingrelativelyhighpricedinformationproductsbutthere’salimitedmarketforthat.
WhenIstartedBulletproof,I’mlike,“Iwanttoprovidetangiblevalue.Iwanttodosomethingdifferent,somethingwhereyoucanfeeldifferencebutsomethingthat’sreal.”Knowledgeispricelessbutknowledgeisalsobecomingprettyclosetofreewhichiswhygiveaway
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alotofknowledge.Youdidthesamething.Whathappenstothoseofuswhogointophysicalproductsisprettypredictable.“OhmyGodIjustranoutofinventory.”Peopledon’tthinkaboutthisunlessthey’reentrepreneursorthey’reinvolvedinoperations.It’shardforyouandmetoknowsomeoneisgoingtomentionthisontheTodayShow.
Andy: Exactly,yeah.
Dave: Ifthathappens…
Andy: Boom,boom,boom.
Dave: Yeah.Ifinallyhad2months’worthandIhad2days’worthandittakesme3weekstogetit.Thegoodthingispeoplewhobuyfromguyslikeyouandmewe’rejustoutthere.Theyprettymuchunderstandthatatcertainpointandyoucanjustsay,“Look,I’mgoingtosendthistoyouassoonaspossiblewithadiscount,withmyapologies.Ididn’tplanthisbutI’mdoingmybesttobringsomethingspecialtoyou.”Youwentintothatwhichispredictableandnormal.Theyenteredthatasyouraisefundingandall.
WhatIwanttoknowaboutisthisisashowabouthighperformanceandhowpeoplekickass.You’vegrownAlituraprettynicelyinashortperiodoftimebutIwanttoknowaboutthepsychologyofperformance.Operationsandallthatstuffwasthere.TellmeaboutatimewhenyouhadlikemassiveuncertaintyinAlitura.Whereyoulike,“Idon’tknowifthisisgoingtowork.Idon’tknowifI’mgoingtogetthisdone.”Wasthereatimewhen…
Andy: No.
Dave: Youneversaid…you’vejustbeenonamissionhuh?
Andy: Ireallyhopethatdoesn’tcomeoff…I’mafirmbelieverinjust…becauseifIcan’tcontrolitIreallyhopethis…we’regood.It’sjustlikeit’sabeliefthatIjustknow.I’lldowhateverittakestomakesurethisthingworks.AlsowiththatsaidIkeepitrelativelysimple.Gettheordersoutthatday,maintainperfectcustomerservicewiththat.If
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anybodyhasanytypeofissue,there’sawaytodiffusethatissueandjustmakesureit’sperfectwhateveritis.Makesurethey’rehappy.Thenasfarastheproducts,it’sprettystraightforward.I’vebeendoingthisforyears.
Dave: Nowyou’redeflectingfromthequestion.Whendidyourighthereinyourheartfeeluncertaintyorfearandyou’retalkingaboutcustomerservice.Idon’tbelieveyou.NoentrepreneurthatI’veevermetisabletoexecutethewaythatyou’veexecutedortheyhaveexecutedwithoutsometimebeinguplateatnightgoing,“Ireallydon’tknowwhatIshoulddonext.”You’vecalledmeonthesethingsman.“ShallItakemoneyfromthisinvestor?”
Andy: Okay,that’sagoodpoint.
Dave: “Ininternationaldistribution,whatifImakethewrongdecision?Willmycompanyfail?WillIputfoodonthetable?Youhavetohavehadthosethoughtsbecauseyou’rehuman.
Andy: You’reabsolutelyright.It’sallbeensoexcitingforme”.ItneverraisedlikeanxietythewholetimeI’veembracedit.It’sjustbeenlike,“ThisiswhatI’vealwayswantedtosometypeofbusinessthatIcreated.”SurethisisatoughdecisionbutwhatelsewouldIratherbedoingbesides…
Dave: Thesenseofmissioniswhat’soverwhelminganydoubtoruncertaintyoranxiety.
Andy: Yeah.It’sallgoingtoworkout.Ihaveanunbelievablenetworkasfaraslikeyou,mydad,awesomebusinesspartnerswhoaregoingtohelpmethroughwhatevertoughdecisionofrunningabusiness.Sure,it’sreallytoughandtherearedecisionsthatjustrockyou.They’renevereasybutit’sneverraisedanylikecortisolresponseasfarlikestressingmeout.I’vebeenlike,“Okay.”I’vealwaysjustfeltlikeIwasgoingtobeledtowardstherightdecision.Thedecisionsarenevereasy.IfIaddacertainpreservativeintomynightcream…
Dave: It’sallnaturalpreservativeIhope?
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Andy: Absolutelyallnatural.Iwouldn’t…butthat’sthethingit’slikeI’vehadnopreservativesinmymoisturizer.Formynightcream,nowthatwe’redigginginwithfingersthere’sachanceformicrobialgrowth.
Dave: You’rejusttalkingaboutliketheformulationoptionsthere.
Andy: Yeahlikegrapeseed.It’sextremelytough.That’sadecisionanexamplewhereyouwe’retalkingaboutthereally...itdoesn’tstressmeoutbutitreally…Ijustwaivebackandforth.It’lltakemeaweekbutIreallyfeellikeI’mgoingtomaketherightdecision.Itmighttakemealittlelonger.It’slikewhenI’moutoftherestaurant,itmaketakealongtimetoordertheredbutIalwaysprettymuchgoingtogettherightthingthatIlike.Ittakesawhiletogetitright.
Asfarasingredients,thosehavebeenthetoughones.Certainpartnershipsmoneywiseinvestors,distributorsfromacrosstheworldbutthoseareallgoodthings.ThesearepeoplethatwanttospreadsoIembraceit.Ijustgo,“Manthat’sawesome.”ThatpeoplewanttosharemyproductwiththeirnetworkinHongKong,inNewZealand,inAustralia,UK,Canada.ItisdifficultbutatthesametimeIdon’tletitlike…Ihavepeoplelikeyourselfandagreatnetworkofbusinessadvisorstohelpmeoutthroughthat.
Dave: Dopeopletreatyoudifferentlynowthatyou’reanentrepreneur?
Andy: CertainpeoplethatI’ve…inthepastourrelationshipswithkindofdidn’treally…It’sokayItotallygetit.Iwaslikethisbartender,model,actororathleteorwhateverandIdidn’treallyhaveawholelotofthingsgoingforme.MaybeIwasunderachievingorwhateverandthat’sfine.Theconversationshavedefinitelychangedandthat’sgreatbecauseI’vealwayswantedtobetakenseriously.Ithinkweallwantedtobetakenseriouslyandbethoughtofandberespected.That’sallIwanttodoisjustberespectedandtrustedandliked.That’swhatit’sallabout.
Dave: Sometimesifyou’reanentrepreneuryouwanttoberespectedandtrustedandlikedbut“Ineedtomakedecision.IfirethatguybecausehewasputtingthewrongamountofingredientinmystufforbecauseI
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hiredsomeonewhomaybewasafriend.”Ihavenoideaifyouhadtoletanyfriendsgobutoftentimesthishappenswithentrepreneurs.Thesearethethingsthatlikecreateacortisolresponse.
Thesearethingsthattheaverageentrepreneuryoutalkto,Idon’tknowaboutaverage,butatleasthalfofentrepreneurstheydon’tsleepwell.They’renotevenhappybecausetheylovetheirbusinesslikeit’stheirbabybuttheyalsolikeworryabouttheirbusiness.Thenyougetthisaddedpressurewherepeoplelike,“CanIhaveajobwithyou?CanItakeadvantageofyou?”They’renotgoingtoaskyouinthosewaybutthey’rethinkinglike,“What’smyangle?”
Andy: That’sagoodpoint.Ihavehiredfriendsandfriendsoffriendsandthatthere’sadifficultsituationthatensueswhereasfarlikemoneyandalotofitismanuallabor.Importantstuffbutreallystuffthatshouldnotcost$25or$30anhourandthere’salotof…it’smyworstbutIdon’tknowsomepeoplehadsaidbestqualityorwhateverbutItakethisstuffreallypersonally.Peopleobviouslyexpectalot.Theyseethemoneycominginbecausewhenyouallowyourbackendofficestoseethenumberscominginandtheyexpectacertain…I’vehadacoupleofsituationswheretheyexpectacertainamountitwouldjustkindseemsunreasonabletome.
LikeyousaidI’vehadtolet…whathappensitspartofrunningabusiness.Youhavetoletpeoplegoifyoudon’tseeeyetoeye.IthinkI’mreallyfairjustsometimesitdoesn’tworkout.Itcan’tbeallrainbowsandsunshinebutit’sokay.LikeIsaidIjustdomybesttoberespectfulandforthrightwithwhatIwant,whatIexpectbutyeahtherehavebeensomehiccupswithemployeesituationespeciallybecauseIjustlovegoingforwardwithpeoplethatIlikeandthatIwanttoworkwithandIwanttogoforwardwithbutIguesssometimesthere’sadifferenceofopinions.Sometimesyougottodealwithuncomfortablesituationsbutthat’spartofit.
Dave: Youhaveasenseofmission.You’repassionateoneofthereasonsIwantedtosupportyou.OneofthereasonsIdosupportyouisthatyouhavealotofpassionforthisandthatsenseofmissionwhichIthinkis
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essentialforlikeamodernentrepreneurjusttostayenergized.Youalreadytalkedabouthowyoucanovercomeadversitybecauseyouknowwhyyou’redoingwhatyou’redoing.Howdoyoumaintainmotivation?Howdoyoustaymotivated?Ijusthadtotell.SomeoneItrustedjustcameinandmadeanincredibleunreasonabledemandandI’mjustmakingthisup.
I’mguessingthismusthavehappenedbynow.Thenyou’relike,“I’mactuallynotgoingtodothatbecauseit’snotrightformycompanyorformycustomersorwhateverelse.”Thenyougetthat,“You’reatotaljerkAndy.”Thatwholesetofunreasonableness.Howdoyoukeepthattakingalittlebitofwindoutofyoursails?
Andy: It’sjustimpossible.I’mtellingyou.FirstoffIlivealotofmylifethrough…I’mveryluckytobehere.There’saperspectivethatIreallycan’t…
Dave: Gettingrunoveracoupleoftimesdoesthat,right?
Andy: Yeah,clearly.Thisissuchabonustobeable…Idon’ttakeanyofthatgrantedbeingabletorun,workout,shoots.IpostpictureswhereI’mstokedtobehere.Tohaveaproduct,tohaveabusinessthat…theemailsthatIgetfrompeoplethatcounteracttheiracneandjustoverallsenseofwellbeingbeforetheywakeupinthemorning.Youcannotputapriceonthat.That’s…uh…windoutofmysails,that’simpossibletodo.I’mhumanbelieveme.Iunderstandthatitcanhappen.Idogetdownsometimes.Ihaveemotionsbutasfarastakingthewindoutofmysailswiththisproduct,I’mincrediblymotivatedanddrivento…Ilovethesuccessthatitshavingbutit’snowherenearwhereIwantittobe.
It’sjustconstantlyeverydayIhaveaplantodosomethingtocontinuetogrowmycompanyandtomakesurethateverysinglepartofthebusinessisperfect.It’saflatoutobsessionofmine.Withthatsaidit’slikeanynoisethatcomesin,youreallycan’t…there’sanobsessiveamountoftunnelvisionthatIhavetowardswhat’sthenextstep.It’salwayswhat’sthenextstep.It’sjusttoughifcertainsituationscomeinwheredifficultsituationsordifficultdecisionshavetobemade,likeIsaiditsmoreofthosethings.Maybeitsathleticbackgroundorwhatbut
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youfindawaytohandleitandyougetitdoneandyouexecuteandmoveforward.
EarlierwhenIsaidIdomybesttokeepitsimple.That’swhatI’mtrulytryingtodo.Weareonly15monthsintothissomaybenextyearit’llbealittledifferent.RightnowIhaveasetofproductsthatIneedtogetoutthatsameday.Ineedtostayontopoffulfillment.IneedtomakesurethatIcontinue…mymoisturizertook22tweaks.We’veprocessedonereturnoffthatsinceDecemberandIdidn’tevenknowhowtodoit.ItwasthroughPayPallikeIcouldn’tdoitthroughShopify.IhadtolikePayPalpersonally.Itwascrazybutit’skindoffunnythatway.
It’slikeyouspendyourtimetomakeaperfectproduct.YouletthecustomerspeakforthemselvesandthenyoujuststayontopoffulfillmentandthenbringothersonwhoaregoingtohelpexpandyourbrandthatIknownothingaboutasfarasdigitalmarketing,searchengineoptimization,thingsthatarealreadyhelping.Likeyousaidifit’ssomethingthatI’mnotgoodat,I’mextremelyawareofmystrengthsandweaknessesandlikelet’sbringthemonboard.Let’sgrowthisthing.IreallythinkthemissionbehinditissomethingthatpeoplerespondingtoandlikeyousaidinthestoryofhowAliturawascreated.
Dave: Yousaidsomethingelseintheretoolikewhatitdoestomotivationwhenyougetthoseemailsfromcustomers.Whenyou’relisteningtothis,ifyouthinkitdoesn’tmatterifyouleaveapositiverevieworanegativereview,I’lltellyouAndyandIwereadthosereviewseveryoneofthem.Asyougetbiggerit’shardertodothatbutIstilldoit.Whenyousendthoseemailsandyoutakethetimetolike,“Heythischangedmylife.”You’reactuallydirectlyhelpinganentrepreneurwhenyoudothat.
Ifyou’relike,“OhI’mhavingabaddaysoI’mgoingtogooutandcrapalloversomeentrepreneur’sproductorsomethinglikethat.”Yougottolookinthemirrorandaskyourselfwhyyou’redoingthat.Youputeverythingintoitwhenyoustartacompanylikethat.IguarantythatifyouemailedAndy,athisemailaddressthatheputupbeforeoritscustomerserviceandstuffandsaid,“Ihaveaproblem.”You’regoingto
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getananswertoit.Yougointoapublicforumandlike“Thisstuffdidblah,blah,blah.”butthere’sprobablyareasonforit.Theaverageentrepreneur,we’reheretohelp.Youcanhelpassomeonelisteningwhenifyoureallylikesomethingifyoutake10secondstosayyoulikeit,actuallyitmotivates.
Andy: Itmakesmyday.
Dave: Itreallydoes.
Andy: ItvalidateseverythingthatIdo.
Dave: It’stheantidotetoallthehaters.Doyougethaters?Youprobablyhaveafewpeoplejustforrandoms...
Andy: IhadacouplerecentlyandIcanneverfigureitout.EarlyoninmylifeIfiguredoutthroughamentorhowlikethemindworkswithjealousyandstufflikethat.LikewhenIwas15yearsoldIfigureoutthatit’sonthem.Thepersonthatwantstobringyoudowntrulyitcomeswithinonthem…
Dave: It’snotaboutyou.
Andy: Yeahit’snot.BelievemeI’mhumanandyouhavekneejerkreactions.Whywouldyoutakethetimetobringsomeoneelse’sproductdown?Whydon’tyoutakethatenergyandcreateyourownthatisbetter.IfyoureallypickapartmyingredientwhichreallyIseriouslyIfinditimpossibletodo.It’slike,whydon’tyoutakethattimeandattentionandcreateyourown?It’snoteveninmetobringdownsomeoneelse’sproductever.Anybodyknowsthatknowsit’sjustadirectreflectionofhowyouviewyourself.It’ssuchatriptome.Ineverunderstand…Ineverwrotebutit’sokay.EvenwiththebestresponseifIwasahaterIwouldn’tsayathingbecauseitjustmakesyoulookreallybad.Ittakesyoubacktothosegradeschooldays.
Dave: It’slike7thgrade.Itreallyisthatlevelofmentality.It’sinterestingbecausewhenItalk…I’veaskedabunchofentrepreneursincludingTimFerrisandPeterSage.Ijusthadaninterviewwithhim.We’ve
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postedacoupleofepisodesago.Itwasreally,reallypopularandthesamethingwhathappens.Asyougetmoresuccessfuljustrandomjealouspeoplecomeoutandstartsayingstufflikethat.Alotofentrepreneurswhenitfirsthappensislike,“What’sthedealwiththat?”Itshakesyou.I’mheretodoagoodthingandit’sbeenrecognizedbutsofaryou’vehadacoupleofweirdpeople,nobigdealbuthasn’treallytakenyououtofyourgame.
Andy: Nodefinitelynot.Definitelydoesn’ttakemeoutofmygame.LikeIsaidI’mhuman.ItdoesbothermebecauseIputeverythingintothisandIknowtheintentionbehindit.It’stohelppeople.It’slike,“Howcouldyoueversaysomethingnegativewhensomeonewilldolike”…IwoulddolikeifIjustbrokeevenandyouprobablydon’twanttohearthisbecausethisisabusinesspart.I’mlikeit’sjustavictoryformethatsomeonewantstobuysomethingthatImade.ThenI’mslowlytakingittoturningittootherstagesofthebusinesswhichisgreat.It’ssomuchfunforme.
Tobringsomeonedownwiththeintentions...seriouslyIjustthoughtofthistohelpothersandtohelpmyselfandjustfounditinterestingthatsomeoneelsewouldfindaproductthatIcreatedbeneficialtotheirownskincare,theirhealth,theiroverallsenseofwellbeingtohaveahatercomeforwardandbringhavocreallyjustgoes…itdoesrockyoualittlebitbecauseIputsomuchintothisanditreallydoesmatter.
Dave: Itfeelspersonaleventhoughit’snot.IfoundthatasBulletproofbecamebetterknownthatlikemoreandmorepeopledidthat.There’ssomeprofessionaljealousyandjustrandompeople.Itwasdefinitelyfor…“What’sgoingon?”WhenItalkedtoenoughoftheentrepreneurs,they’relike,“Yeahthatmeansyouwin.”
Andy: It’sagoodthing.Stoptalkingaboutitthenyou’redoingsomethingwrong.It’sgoingtocomeandit’llprobablykeephappening.
Dave: It’snotthatbigofadealandit’slikepartofthegame.It’sanunpleasantpartofthegamethough.ThereasonI’maskingaboutitisbecausewithentrepreneursinearlystageslikeyousometimesit’skindof
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bewilderingbutyou’vegotaprettygoodattitudeonthat.It’ssomethingwehaven’ttalkedaboutinourcoachingsessionsoranything.
Andy: It’strue.
Dave: Howdoyouapproachreallytoughbusinessdecisionslikesayinternationaldistributiondealorsomethingwhereyou’relikeyouhavenoideawhattodowithitandifyoumakethewrongdecisionyoucouldbeputtingyourcompanyatriskoryoucouldbemaybemissingoutonmillionsofdollarsonsalesorsomething.Whatisyourthoughtprocesslooklike?Howdoyoudothat?
Andy: Withexclusivity,youhelpoutalotwiththat.InSoutheastAsia,Australia,UKtheyhavealotofpeoplereachoutforexclusiveagreements.Justdoingthemath,averageorderspermonthonthosevariousareashashelpedmeout.It’shardjusttogo,“Wowthesepeopleareofferingminimumrequirementsorminimumordersofthedifferentproducts.”Itsoundsgreatbutaftertalkingtoyouit’slike,“Listen,youneverknowifcertainareasaregoingtogrow.”It’slikegivingupthatexclusivityforthatcertainbroadarea.
Australiaismybiggestcountry.Canadaisnumber2.It’sgrowingbigtime.Exclusiveagreements,yougottowatchforthat.Iwouldsaybeverycareful.LuckilyIhavesomeonelikeyourselfwho’sbeeninitandcanconveypolitelylikeyousaidtothedistributor.Justsay,“Lookaswegrowexclusivityyou’regoingtohavetoreachacertainamount.”
Dave: Youreallyhavetostepup.
Andy: Youreallygoingtohavetostepup,ifyou’regoingto…andthenit’sonthemtomarketittothatarea.Theonlythingit’satoughdecisionbutifdistributorsaregreatbutexclusiveistheonlydecisionthatyougottoworryaboutbecausethat’sabigwordtouseespeciallyinagreementsandcontractsinvolved.
Dave: Whenyou’retalkingaboutworryingaboutit,that’swhatI’mtryingtogettothat.Youhavesomeemployeesnow.Howmanyemployeesdoyouhave?
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Andy: Totalabout8to10.
Dave: Someofthemareparttimeandcontractors.That’showitalwaysisinstartups.You’restillprettysmall.Attheendoftheday,you’retheguywhomakesthecall.Thereisn’tlikeanexecutiveteamthatgetstogetherandrubstheirhandsanddecideswhatthey’regoingto…
Andy: Notit’sme,yeah...
Dave: Whenyougetoneofthosethingsthatcomesin,“Ihaven’tmadethisdecisionbefore.IcouldmakeitorIcouldmakeitwrong.”I’mtalkingaboutthespecificrung.What’sthethoughtprocessyougothrough?Like,“Ihaveanewproblem.It’soneIhaven’tsolvedbefore.”Howdoyougoaboutsolvinganewproblemlikethat?
Andy: Ihaveanadvisorlikeyou.
Dave: Well…Iamkindoflikeanadvisorright?You’resayingyougotoadvisors.
Andy: Iwouldgotoanadvisoranddefinitelygethelp.Yougottoexpand.Yougotreachouttoyournetworkandfindoutifanybodyhasaphysicalproductbackground.Checkoutyourbackgroundsfromyournetworkifanybodyhasbeentherebeforeanddonethesamething.I’vebeenfortunatetohaveagreatteamthat’shelpedmeoutwiththesedecisionsbecauseeverythingsoundsgreat.Itrulydo.Yournetworkhasalotofhealthypeople,haslikeagoodmindsolikealotofpeoplewiththathealthymentality.Idon’twanttosayeverybodyouttherehasthebestintentionsthatwouldbereallywouldbesmartme.
Forthemostpart,thepeoplethatIworkwith,thedistributorsfromallaroundtheworldhavebeenlikeit’sprettystraightforward.It’slikemovedforwardwithalotofthemandit’sjustlookyoubuythiscertainprice.Herearethemarketingmaterials.Nowit’sonthem.Therearesomebadthingsyoureallygottoworryaboutasfarascopyright,patent,trademarkissues,makesurethereisn’tlikeanout.SomebodyjusttakesmybrandandturnsitintheirowninAustraliasoyougotto
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watchthat.Ihaveagreatlegalteamthatisontopofthingsandjusthelpsmeout.Ihaveagreatteamthathelpsmethroughthis.
Dave: Howdidyougetagreatteam?Youdidn’tstartoutasanentrepreneur.Youstartedasacovermodelwhichismaybetheoppositeofentrepreneur.Howdidyoubuildateam?There’salotofpeoplelistening.Thisispartofthehighperformancemindsetthatwe’retalkingabout.Bytheway,howoldareyounow?
Andy: I’m33.
Dave: You’reessentiallymid30’s.You’reactuallyprobablydifferentthansomeonewhoisstartingoutintheirmid20’s.Howdidyougoaboutbuildingateam?Howdidyouseekoutpeopleyoucouldtrust?
Andy: Iwentto4differentcollegesandhadgreatrelationshipswithallthosedifferentschools.Imaintainmyrelationships.They’rethere.Iwasmodelandactor,ballplayersoasfaraswithbusinesssocialmediahasbeenhuge.Justposthereandthereaboutwhatyou’redoing,keeppeopleupdated.I’vehadpeoplereachoutandgo,“What’stheskincarethethingyou’retalkingabout?Ireallylikeyourhealthrelatedpost.”Thisisyearsago.Thosesamepeople,“Hey,whatareyoudoinghere?”Thosepeopleprobablyyouwouldneverwouldhaveknown.WhatamIgoingtodo?Callthemandsay,“HeyIjustwanttofillyouinwhatI’mdoing.”
Socialmediahasbeenhuge.Facebookspecifically.Instagramispickingup.Twitter,Idon’treallyseetoomuchuse.SolittlespacetowritebutyeahFacebookhasbeenhuge.Thepeoplethatyouneverwouldhavethoughtanddon’t…justbetastefulaboutitbutjustkeeppeopleposted.Keeppeopleinformedofwhatyou’redoingyearafteryear.Facebookhasthesame2012,2013youcanlookbackandyoucanseehowfaryou’vegrownpostwise.Justposttastefulcontentonwhatyou’redoing.Keeppeopleposted.
Dave: Yournetworkwillknowandthentheyreachouttoyouattherighttime.
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Andy: Exactly.Ifitworks,it’llwork.I’vebeenvery…ifitworksanditsoundsgreatpeoplewillreachouttoyouoryoucanreachtothem.Itgoesbothways.Justbetastefulaboutit.Iftheyareyourfriendsthey’llbethereforyou.LikeIsaidIhaveagreatnetworkofpeoplethatIwoulddoanythingfor.Itsoundslikethepeoplethatreachouttome,thepeoplehavealwayswanttoworkwithandthat’stheimportantthing.They’vereachedouttomeandthenwanttocomeforwardandhereweareinthesameteam.That’showitworkedoutwithmeandjustgoingfromlikeyousaidfromthemodelingandentertainmentindustrystuffto“HeylookI’malsoreallypassionateabouthealth,nutrition,skincare.”
Thatwasoneofmystrengths.That’sonethingthatyoucancontrolisgoingintothatauditionroomandlookinglikeyourpictures.Thismask,Iwouldlookidenticalto.Alotofguyshavetoputonmakeuportheydon’teatrightortheydon’ttakecareoftheirskinsotheydon’tlookliketheirpictureswhentheygointothatauditionroom.Whenyougointoanadditionroomitseparateyourselffromtheotherguysorinthecastingdirector’sroombecauseyoulooklikeyourpicture.YoulookhealthyandthemaskwasonethingthatIwoulddoreligiouslytomaintainthat.
Ijusttookthatandpeople,“What’sthemaskyoudo?”Justpostbypostturnintoorderbyorderturnintowhereitisnow.Peoplestartedtogainknowledge.Itwasn’tjustintheentertainmentindustrybutIwasalsoreallypassionateabouthealth,nutrition,overallwellbeingandtheaccidentreallyhelpedbecausealotofpeople,blesstheirhearts,reallycaredaboutmyhealthandhowIgetbackandthatmeansalottome.Itwasmyresponsibilitytojustgiveknowledgewhateverknowledgemaybeonwhathelpedmerecoverskincarewise,health,I’mjusthere.That’smybonus.
Dave: Youhaveaprettygoodamountofenergy.You’reactuallyatthesweetspot.There’salotofpeoplewhostarttheirfirstreallysuccessfulcompanyintheirmid-30’sandyoucandoitwhenyou’re20or25.it’sjustthatlifehassomelessonsthatusuallyhastoteachyouandcertainlyIwasverysuccessfulI’mmid20’sbutIdidn’tstartthecompany.Iwasstartedinthepartnerofthecompanykindofthingandwasinfluential
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andallbutIthinkIprobablywouldhavemadealotofreallybaddecisionshadInotbeenthroughthemeatgrinderquiteafewtimesincorporateAmerica.Youdon’thavetheAmericabackgroundinwhatyou’vedonebefore.Whendoyouthinkyou’regoingtodecideorwillyoudecidetobringinpeoplewhobeengrizzledveteranbusinesspeoplekindofthingtoAlituratohelpitgrow?
Andy: Absolutely.AsIwastalkingtoyou,yougottobeveryawareofyourstrengthsandweaknesses.ProductR&Dandthenthestorybehindthebrand.I’mprettyconfidentwithmyknowledgefromthataspectandwhatmyintentionsaretogrowthecompanyandjustreallysurroundmyselfwith…I’vebeenreallyfortunatetobearoundpeoplethataresuccessful,haveagoodheartbehindthemandarehonest.That’showIchoose.Lookatthetrackrecordofthesepeopleandthat’susuallyhowit’sgoingtoworkout.
I’malsonotjustblindtothefactthatI’mveryawareofcertainsituationsbutasfarmovingforwardwithagrizzledveteranandgettingsomeonewho’sbeenthereandknowthatsideofthings,I’mabsolutelyopentoit.Iwantthistogrow.Iseesomanyholesinothercompaniesandotherproductsandit’sacompetitivesideofmethatreallywantstoturnthatuptoanotherlevelandI’mhungryforthat.
Dave: AsidefromtheinitialstufflikeAlituragoing,ourbusinessrelationship,yourecentlytookonsomemoreinvestors.It’sahugethingasanentrepreneur.It’slikehavingsexwithsomeonebecauseyou’regivingthempartofyourbabyandlikeits…
Andy: That’saninterestinganalogy
Dave: It’sapersonalthing.Like,“I’mgoingtogivesomeofthestuff.DoItrustthisperson?”Howdidyougothroughthedecisionprocessinyourmindofsaying,“I’mgoingtogiveupsomeofmybaby.”?
Andy: That’sagreatquestion.Outsideofmyself,myfistpartnerthatIbroughtonwas…IentertainacoupleofoffersthatIranbyhimgoing,“Whatdo
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youthinkman?ShouldIlikeyouknow,youknow…Brent,becausehe’sinthefinanceindustry,extremelysuccessful.That’swhathedoes.
Dave: Thekindofadvisoryouwant.
Andy: Heanalyzesinvestmentstohiscompanyandhepullstriggerorhesaysnothat’swhathedoes.He’sininvestments.It’skindofflatteringwhenhecameforwardafterourdiscussionaboutthesepeoplecomingforwardtome.Hewaslike,“WhatifImatchtheiroffer?”Iwaslike,“What?”He’smybestfriend.There’snobodyItrustmore.IjustneverreallywasuncomfortablebutsincehesaidIwaslikethere’snothingelsemoreI’dlikethantogoforwardwithyou.ItwasawkwardforalittlebitthereandthenIwaslike,“Let’sjusttakethisandtakethisthingtothemoon.”WedidandGodit’sbeensonice.Everydaywe’reonthephonejusthammeringoutdetails.Weworkverywelltogether.LikeIsaidhe’sinthatindustry.He’sgotanetwork.
That’sthething.Asyoubringpeoplealongtheirnetworkbasedonwhotheyareaddsthecompanyespeciallyiftheyhaveaninvestmentandinteresttogrowingthecompanywhichhedefinitelydoes.Itwentfromhimtoanotherbestfriendofminewhois14yearmajorleaguerhasthatnetwork.Justoneofthemostrespectedhumanbeingandmostintelligenthumanbeings.He’saBulletproofambassadoraswellJohnBaker.
Dave: IloveJohn.
Andy: He’sawesome.
Dave: He’sgreat.
Andy: Theyearhegotdrafted4.0atUCBerkeley.He’sjustbrilliant.He’saroommateofmine.Hisstoryisamazingbutwewon’tgetintothat.That’sforanothertime.Anyway,it’sjustlikehavingateamthatexcitesyou.Thisisjustmyphilosophy.Havingateamthatexcitesyouandthatyouwanttowinforandpersonallyholdsmeaccountableeverydaytoprovethemrightforspendingtheirmoneythattheyworkedhardforandtomybabyandit’snowours.Ijustlikethat’showIreallywantto
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moveforward.ObviouslyI’mopentobringingotherpeopleonboardthatjustwanttogrowthecompany.
HavingthatbaseofpeoplethatIloveandrespectandhaveforalargepartofmylifelikeJohn,it’sjustlikeit’ssoexciting.I’velookeduptothatguyssinceIwasafreshmanincollegeanditreallymeansalotthatwewouldwanttobeapartofsomethingthatIcreated.It’sjustaddstotheadrenaline.That’swhatIofferisexcitementandit’sjustbringingthatexcitementtofutureproductsandbuildingthebrand.That’showIdoit.Igetreallyexcitedwhensomethingnewtriggerswhetherit’saningredientwiseortobuildingnewlikea…RightnowI’mworkingonmytoner,mynightcreamcleanersandscrub.
Iwanttodoalltheselittledifferentiators.Idon’twanttofollowanotheringredientdeckfromanothercompany.It’sallIhave.It’slikecreatingyourown…It’smycreativeoutlet.Iorderoilsandextractsallaroundtheworldandblendthemupmyself.Iusemyselfas…becauseIhavethemostsensitiveskinever.Alittlerednessitwillbethereforaweek.IbasedoffofmineandthenIgofromthereandtestonmyfriendsandtheirfriends.That’showIdoit.Igotalittleofftrackthere.That’showImoveforwardwiththebusiness.
IhaveaverygoodteamthatItrustandweusuallyholdmeetingswiththepersonthatispotentiallycomingonboard.IftheylikethemandifIhaveagoodfeelingaboutitandthenumbersareright,thenwe’lltakeittothenextstep.Youcantellalotbytheenergythatyou’rearoundalotofeyecontactthroughtheopinionsofthepeoplethatyouloveandthroughtheenergythatIbroughttomyrelationships.MyfriendstheyknowI’lldoanythingforthemandjustalotofthosearethepeoplethatareonboardmyteamrightnow.Ithinkyoujustbring…youcanwinbybeinghonestandtrustworthyinbusiness.Youcan.Youdon’thavetobelikethisshark.I’mnotlikeblindlikeinthatsense.It’sgoingwellsofarsogood.
Dave: Doyouevergetadvicetobeashark?Oritdoesn’tworkforyou?
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Andy: yeah.Igetthatadviceallthetime.“Ohasyougrowyougottonumbers,numbers.Watchoutforthesharks.”Iunderstandthat.I’mnotdumbsothey’regoingtobeouttherebutthat’swhyIhavetheteamthat’sgoingtohelpmeoutwiththat.Somepeopledocomeinandtheyseethesuccessfulproductorwhateverandtheywanttopossiblytakeandthat’sokay.I’mwellversedinsituationslikethatandpeoplelikeyourselftohelpmethroughthatanditsokay.Iwelcomeitall.Iwelcomeeverything.Thiswholebusinessisextremelyimportanttomeanditreallyexcitesme.Thiswholeprocessofjusthavingaphysicalproductbusinessisjustgreat.AyearandahalfagoIdidn’tknowwhatIwasgoingtodowithmylife.
Dave: It’sprettyrapidgrowth.
Andy: Yeahayearandahalf.
Dave: Ayearandahalfagoyou’rekindofamadmanwhenyou’relikeohyeaheverymorningIhangupsidedownthatsortofthing.I’vegotmymaskonandyou’redoingsomeotherstuff.Idoalotofthesamethings.I’malsoalittlebitcrazy.Infactpeoplewhoarewatchingwillprobablyhavenoticedthatyou’resittinghereinthestudioonVancouverIslandtheBulletproofLabsowe’regoingtodosomevideoafterthisontheYouTubechannel.We’regoingtogodownanddosomebiohacking.We’regoingtoruncurrentsthroughandseeifwecanmakeyoucrylikeagirl.
Asidefromthat,Iwanttoknowwhatchangedinyourpersonalroutinebetweenprebeingentrepreneurandpostbeingentrepreneurbecauseyouallthosetimenowyou’reworkingharder.Whenyou’rebasicallymodelingyouhavealotofflexibility.Youcouldspendalotofenergyandtimeonperformancehackingbutnowyouhavethistensionbetween“ShouldIsendanotherorderorshouldIhangupsidedownforanother2minutesorwhatever?”Whatdoyoudodifferentorwhatdoyouinthemorning?Likewalkmethroughthemorningroutine.Whatyoudoatbreakfast,lunch,dinnerforsomeofyouyou’reeatingall3ofthose.Justwalkmethroughanormalday.Justgivemeafewminutesinthelife.
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Andy: Theroutinehasbeentweakedalittlebit.Igetupearlier.Iusedtogetup7,7:30.NowI’m6:30,6:15.Istillbangupthepushupssomeabout60o70.Itusedtobe80Idon’thavelotsoftime.GettingolderbutIdothat.It’shardnottolikethemusicisgoing.LikeIsaidIworkalotonadrenalineandexcitement.
Dave: Whatkindofmusicdoyoulistento?
Andy: Ilovecountry.
Dave: Sorrywegottokillthepodcast.
Andy: Ilovecountry.IalsoliketranceKaskade…Deadmau5,AlsoI’mreallybigintoelectronicmusic.
Dave: Youdoboth.BythewayI’mveryeclecticbutI’mjustgivingyouahardtime.
Andy: No,Iloveit.
Dave: Ididn’tthinkyou’regoingtosaycountry.
Andy: Nah,Ijustsayittakesmeback…
Dave: You’rebanginguppushupsandthere’ssomeguysingingabouthispickuptruckandhisthirdwifeandall...
Andy: Itusuallyis.That’salotofwhatthestoryisinvolved.Believeitornotit’scrazy.Breakup,heartbreakanyway.I’llgointothekitchenandthat’swhenImakemymorningtonicthathasbeenadjustedalittlebit.It’salotofdifferentChineseherbs,aminoacids,anti-inflammatoryherbs,supplementsandI’lltakethatdown.ThenI’llhangupsidedowninmyinversiontablewhichisjuststraightupsidedownandletallthenicebloodflowstarttogotomyhead.ThenI’llgetupfromthereabout5to10minutesusually...
Dave: Youhangfor5or10?
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Andy: About10andthenmusicstillgoingwakeupitsbefore7amandthenI’mabouttomakemymorningcoffeeBulletproof.I’vebeendoingthateverydayfor3years.
Dave: It’smadeyoufat.
Andy: YeahIletmyselfgo.It’sokay.I’llgetitbackoneday.Thisentrepreneurlifejusttakingatolltotal.
Dave: ForpeoplewhoaredrivinglikeAndyhaslikebasicallyaslabofmuscle.
Andy: I’llgoinanddomymorningtonicandthenthecoffee.Idothewholeintermittentfasting.Thatjustgetsmegoing.Theherbs,mycoffeeisalittledifferent.I’lldochocolatepowder,mocha,cayenne,alittleturmeric.
Dave: Alotofpeopletweakit.
Andy: TheCollaGelatinandthenbutter,octaneoilandthenI’mlockedingoodtogountillike2pm.Iwon’teatthenightbefore8,8:30so17to18hourfast.AfterthatwhatI’lldoisI’lljustgostraightinsaycustomerservice,wrappingtheorders.Ihaveasetofboxessmallboxesforsingleorders,biggerboxesforlikeforthebiggermoisturizersjustbasedonfamilypacks.I’llgoin.Iknowwhereeverythingis.IfIwalkedinmyplaceit’salittleunorganizedbutIknoweverythingistapewiseor…bangingoutorders.Iusuallygeteverythingdonebeforenoon.It’salotofwork.Differentemails,talkingtodifferentdistributors,wholesalersfromallaroundthecountry,differentmedspaswe’rerunningoutofproduct.It’salotlikeIsaid.
Dave: Yourtotaltimeonselfprepbeforeyousitit’sbeenanhour.Tonic,hangingupsidedown,Bulletproofcoffee.
Andy: Hourtohourandahalf
Dave: Doyoumeditatewhenyou’reupsidedown?
Andy: Iconsiderthatmediationintheinversiontable.I’mgood.
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Dave: Lunchtime,nooncomesyou’retalkingaboutnoon.Whatareyoudoing?
Andy: IusuallygotothepostofficeifIcan.IfI’mstarvingthenI’llgetmybigmealin.Restalittle.I’lltakelikea5to10,whatyouguyscallit?Caffeinenaps.I’mstilltechnicallygoinglikefromthecoffeeorwhateverbutthatlittle5or10minutenapisgreat.Itregeneratesmyenergy.
Dave: Forlunch,you’reeatingBulletproofdietstuffjustlikelotsoffatandsomeprotein?
Andy: Ohyeah.I’mabiglamblegsteakfan.
Dave: Lovelamb.
Andy: Iloveitwhentheykeepthemarrowintactfromthebone.TraderJoeisstartingtocuttheboneoutnowandIthinkthat’sbestpart.Thoselikenicelittlestemcellsandstuff.ThelegsteakfromTraderJoe’soryou’dgetitatWholeFoodsorwhereyoucangetgrassfedlambsmightgotobroccoli,sweetpotatoes,beets,fermentedvegetables,HimalayansaltssoIlovetostaymineralized,nourishedwithallthemicronutrients.ThenalsoI’mgettingthatgoodfatandobviouslysomeproteinfromthegrassfedlambandagoodamountoffatfromthingslikeavocado,guacamole.I’lltakealittlebitofanapandit’slikeyougetawholenewfreshdayafterthat.I’msolockedinreadytogo.EitherifIdidn’ttaketheordersoutbeforethatthenI’lltaketheordersoutandthenI’llsometimesgetaworkoutinandthen…
Dave: What’sthatworkouthighintensity..?
Andy: Highintensity.Isuperseteverything.Idon’trest.Myworkoutsare20,30minutesandthenI’llgohitthesaunatoletoutthatlacticacidgetthecirculationgoing.
Dave: Youhaveasaunaathome?
Andy: NoatLAFitnessandjustreleaseandtonetheskinaswell.ActuallyIgotthisnewthingthatIdo.Iusemymoisturizerbutanygoodallnaturalmoisturizerwillworkbutwhenyouopenthepores…Ireadthis
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centenariantalkaboutthis.Whenyouopenuptheporesfromthesaunaandthenyouspreadessentialoilsthatyourbodynolongerisabletocreateitsreallyrejuvenatingfortheskinandextremelymoisturizing.
Dave: Youputthemoisturizeronbeforeorafterthesauna?
Andy: Thefirst5minutesyoucomeoutthenyouapplythenyougoback…
Dave: Toweloffthesweatandputiton?
Andy: Yeahandthenyougobackin.thisiswhatIdoandInoticedfromfriendsthatit’sextremelyeffectiveleavingyouwithaniceradiantglow.ItalsoextremelymoisturizingaswellsoIusemymoisturizerforthat.ThatwasanaddedlittlethingthatIdo.I’llworkout2to3timesaweekandthenI’llwrapthatup.Eatanothermeal.I’llusuallydoafterworkingoutIliketodoashakebecauseIjusthadfleshproteinmealofthelambandsoI’llkeepsomethingsoft.Eitherashakeoreggsandthenusuallyifit’sashakeI’llgo…nowmynewoneisahalfacanofcoldcoconutmilk.I’lladdtheCollaGelatin.ScoopthecollagenproteinandthenI’lladdascoopofupgradedwhey,alittlebitofsteviatotasteit.I’lladdhalfabagofwildblueberries.You’dgotoTraderJoe’stofindallthestuffalmostbesidetheBulletproofstuff.
Dave: They’reonWholeFoodsthoughbytheway.
Andy: The…
Dave: Bulletproofstuff.
Andy: BulletproofatWholeFoods?Allofthat?Collagentoo?
Dave: Yup.
Andy: Congratulations.
Dave: Thanks.Itdependsonwhichmarket.IthinkwegotsouthernCalifornianow.Itjustcameoutlikethisweek.
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Andy: That’shuge.Congratulations.
Dave: 109ofalltheirstoresrightnow.
Andy: Manthat’sawesome.
Dave: Ididn’tmeantoplugit…
Andy: That’sawesome.
Dave: I’mjuststoked
Andy: Ithinkalotofpeopledon’tdofruit.Ilikealittlewildblueberries.There’ssomethingaboutthem.Ithinkthatthey’renutrientdense.They’reloadedwithantioxidants.
Dave: There’sagoodargumentforthem.
Andy: Yeah.Alsothey’refrozensotheyaddalittletextureandcoldnesstotheshake.Blendeditup.It’sbetterthananymilkshakethatI’veeverhad.IknowmysisterwouldlaughbecauseIdon’twantsweetsthatoften.Ilikeeverythingalittlebitsweet.Shethinksit’slike,“Ohit’sonlybecauseyoudon’teatsweets.”Thesteviashakesmakesurethecoconutmilkiscold.Keepitinthefridgeandthenallthose…itsatiatesme.It’slikeeverythingjustgetssuckedintowhatIneedfrommyworkout.Iliketodothatwithin30minutesofworkingoutandit’sjustwhatIdo.
Dave: Whatdoyoudobeforebed?
Andy: BeforebedI’lldoanighttimetonicandit’salittledifferent.I’lldocalmingherbslikepearl,GABAsamethingarginine,glutamine,collagen,proteinagaindepending.IfIworkedoutthatday,ifIworkedoutthatdayIreallythinkyouknowbecauseIthinkit’simportanttorepairobviouslyskincarehealthaswellbutit’sjustextremelymineralizing.Bonetissue,skin,connectivetissueIthinkthat’ssomethingthatwereallyneedtotakecareofasweage.Myknees,myelbows,I’mgoodrightnowandIwanttomaintainandsothegelatincollagenorthings
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thatInoticereallycounteractthat.ThingslikeserrapeptasenattokinaseIheardyoutalkingaboutthatsoIstartedloadinguponbothofthose.
Dave: It’sreallyamazing.
Andy: It’sgreat.VitaminK2,doanicevitaminC,lutein,prolineandjustabranchchainedaminoacidthatjustreallyreplenishes.I’mallaboutjustreplenishingnutrientslostandmineralsthatarelostasweageandthroughthetoxinsthatwe’rebreathinginthroughjustgeneralwearandtearputourbodythrough.That’swhatI’lldo.AndIdousethebulletproofmat.
Dave: Theinductionmat.
Andy: That’seffective.I’lldo3magnesiumtabletandit’sjustthesamething.Likeyousaidasanathleteit’sallaboutbeingconsistentwiththeroutineI’venoticed.Youcanbeconsistentyourresultsifyou’reputtinginaconsistentdiligentroutinethatworksforme.I’venoticedthat.It’slikeGroundhogDaytosomebutIloveit.TheresultsaretherebecauseI’mjustputtinginthisconstantthingthat’sjust…Isawyou,youpostsomethingaboutwearingthesamethingeveryday.It’sjustlikeauniform.I’mstartingtowearthisshirtalot.That’swhatIdo.I’llswitchitupeverynowandthenmaybetrytoseethebeachorsomethingormaybegowatchamoviebutreallythisismylife.
Dave: Ittakesalot.
Andy: It’smylifeandI’vereadanarticlerecently.Yoursociallifeisgoingtointertwinewithyourbusinesslife.Mybusinesslifeismylife.Iwasgivenachancetohaveasuccessfulcompanyandit’sonmenow.That’swhatexcitesme.
Dave: Awesome.
Andy: Thanks.
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Dave: NormallyIaskpeopletop3things.You’vebeenonenoughtimemaybeevenmorethan3times.I’mgoingtoswitchthingsupalittlebit.Yourtop3recommendationsforanewentrepreneurwhowantstokickass.
Andy: Iwouldsaynumber1,thisismypersonalitmaynotbesomebodymaynotagreebutatallpersonalcostcreatethebestproductwhateveritis.Peoplerespondtothatattentiontodetail.Regardlessofcost,thatattentiontodetailpurityofingredientsthatcanonly…that’swhatIdoasfarassomething.I’mintophysicalproductsowithoutregardtomycostIwanttoputthebestproductoutthere.
Dave: Youhavetodothebest.
Andy: Yes.That’snumber1.Number2yourcustomerareeverythingsomaintainperfectionwiththat.I’vethousandsofcustomersbuthopefullyIgetdowntheroadwhereit’sliketensofthousands.It’snotgoingtobebutIreally…
Dave: Youalwaysdoyourbest.
Andy: Alwaysdoyourbestofperfectingcustomerservice.AsacustomermyselfIlovethefactthatIgetaproductwithinafewdaysandtheyreachout.Youseenowlikeeverythingmatterslikethatasfarascustomerservice.Asfarasthethirdonesearchyournetworkandyourfriendsjustkeepittoyourself.Youdon’twanttobetooneedyaboutit.HeyIneedthisbutreallysearchyournewoffriendsbecauseit’slargerthanyoucanimagine.Ifyouneedhelpincertainarea,puttogetheraheartfeltemailorinformationandgoandlook.“ThisiswhatIneed.ThisiswhatI’mdoingsofar.I’venoticedyou’re…”IfyouneedhelpincertainareathatyoufeelI’venoticedpeoplerespondtolikeIneedhelpinthedigitalmarketingsearchengineoptimizationIdefinitelystilldo.
Dave: Nowthatyousaidyou’regoingtogetlike50,000peoplewhodon’thaveskillsemailingyousaying…
Andy: Yeah.
Dave: It’shardtofindagoodonebutwe’lltalkaboutthat.
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Andy: Reallysetdownandexpandyournetworkforthingsthatyoumaybelackingbecausethey’rethere.Alotofthetimespeopleitwillbemoreeconomicalthatwayworkingwithpeoplethatyouknow.They’llhavemoreinvestedbecauseit’safriendthatthey’reworkingfor.I’vehadreallywithmywebsiteIhadareallygoodfriendofminehelpmeoutwiththat.It’sfunworkingwithachildhoodfriendgoingforward.Expandingyourbusiness.Takealookatyournetworkandseewhocanhelpyouout.
Dave: AwesomeAndy.What’syoururl?WherecanpeoplelearnmoreaboutAlitura?
Andy: Alituranaturals.com,A-L-I-T-U-R-ANaturalsN-A-T-U-R-A-L-S.comandI’monFacebookatAnyHnilo.TwitteratAndyHnilo.InstagramatAndyHniloandthen…
Dave: HniloisH-N-I-L-O.
Andy: Andy,lastnameH-N-I-L-OandthenAlituraNaturalsonInstagramandFacebook.
Dave: Sweet!Nowwe’regoingtodosomethingdifferent.Ifyou’rewatchingvideoonYouTubeyoucanhangoutandwe’regoingtohaveaserieswe’lleditthisoutbutAndyandIaregoingtogobasicallytearuptheBulletprooflabshere.We’regoingtodoallsortsofcrazybiohacking.I’mprettysurethatyou’regoingtocryatleastonce.We’llputyouonelectricityandyou’regoingtojustlikebeevenmorevainythanyouarenow.It’sgoingtobefun.We’regoingtorecordthewholethingsoyoucanjustcheckitoutforfun.
Ifyou’relisteninginyourcarandyouwanttocheckitoutlaterjusthitthebulletproofexecutiveYouTubechannelandyou’llgetthespecialextracontentjustbecauseit’sfun.Haveanawesomeday.Thanksforlistening.IfyoulikethepodcastheadonovertoAndy’swebsite,checkoutwhathe’sgot.He’sbuildingsomereallyamazingskincarethings
Andy: ThanksAndy.
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Dave: Thankyou.Featured ResourcesBulletproof
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