Tracing Memories › blogs.uoregon.edu › dist › 0 › 4814 … · Experiential Marketing ! 2....

Marketing Plan

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Program Overview

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Goals

1. Test and perfect the program !

2. Promote and spread the program across the U.S. 3. Increase the number of product users

Strategies

1. Experiential Marketing !

2. Testimonials 3. Social Media/Facebook

Experiential Marketing

Pilot Classes • Residential facilities, community centers, art centers • Target: 50 years + • Free or cheap • Record and document • Evaluate

Testimonials

Youtube Video

• Testimonials from pilot classes • Photo documentation • Interviews of program directors • Publish on youtube, website & Facebook

Social Media

Facebook Connect with: • Local news channels • Residential facilities • Community centers Post: • relevant research • upcoming events • testimonial youtube video • completed artworks • instructions/how to

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