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Marketing Plan
TracingMemories
Program Overview
TracingMemories
Tracing Memories
Goals
1. Test and perfect the program !
2. Promote and spread the program across the U.S. 3. Increase the number of product users
Strategies
1. Experiential Marketing !
2. Testimonials 3. Social Media/Facebook
Experiential Marketing
Pilot Classes • Residential facilities, community centers, art centers • Target: 50 years + • Free or cheap • Record and document • Evaluate
Testimonials
Youtube Video
• Testimonials from pilot classes • Photo documentation • Interviews of program directors • Publish on youtube, website & Facebook
Social Media
Facebook Connect with: • Local news channels • Residential facilities • Community centers Post: • relevant research • upcoming events • testimonial youtube video • completed artworks • instructions/how to
TracingMemories