TP Data_Q6_140520

TheProject:DigitalDisruption

1/1

Q6Whatkeyinsightswillyousharewithyourcompany?Answered:7 Skipped:4

# Responses Date

1 ChangeisthenewnormalPeoplewantexperiencesWeneedtoadaptformil lenialsTheconsumercontrolsyouContentisKingbutcontextisQueen

5/15/20147:29PM

2 Impactofinnovationonorganisationalstructure,furtherinvestigatetheUKgovmygovinitiative,investmoreinanalyticsnotjustsoftwareortoolsbutalsotraining,engagewithGeraldineMcBridetoseewhatconnectionswehavewithherworkandalsoifsheisinterestedingettinginvolvedinsupportinggovernanceofsomekeyactivities.

5/14/201410:35PM

3 Twitter-thehashtagisadigitalcampfireTwitter-theshortestdistancebetweenyouandwhatinterestsyoumost,between@and#Newonlineserviceplanningshouldinc ludePeople,Objectives,Strategy,Technology(inthatorder)Usedata(analytics)tocreatemoreengaginguserexperiencesEmailisunderrated;sti l l ausefulcommunicationtoolUsesocialmediatogetabetterunderstandingofwhatpeoplewanttotellus

5/14/20144:39PM

4 Betransparentandshareable 5/14/20141:42PM

5 None-wedothiseveryday. 5/14/201411:38AM

6 Theimportanceofhavingadigitalstrategy.Weinvesthugelyinthisalreadyandattimeswequestionitduetoexpenseandthatsomeofourc lientsaren'tusingwhatweoffer,l ikewehavetoforcethemtohaveanonlinepresencewithinourevents.ButIcameawayfromthisconferencerelievedthatwearefac ingthisheadonandinvestingindigitalplatformsbecausethiswhodon'twil l beleftbehind.

5/14/201410:51AM

7 Theneedforspeedwhenitcomestodigitaldisruptionisextraordinary...SMACisacceleratingthepaceofchangeandoneneedstoconstantly"keepingup".

5/13/20144:35PM