The Project: Digital Disruption 1/1 Q6 What key insights will you share with your company? Answered: 7 Skipped: 4 # Responses Date 1 Change is the new normal People want experiences We need to adapt for millenials The consumer controls you Content is King but context is Queen 5/15/2014 7:29 PM 2 Impact of innovation on organisational structure, further investigate the UK gov my gov initiative, invest more in analyticsnot just software or toolsbut also training, engage with Geraldine McBride to see what connectionswe have with her workand also if she isinterested in getting involved in supporting governance of some key activities. 5/14/2014 10:35 PM 3 Twitter - the hashtag isa digital campfire Twitter - the shortest distance between you and what interestsyou most, between @ and # New online service planning should include People, Objectives, Strategy, Technology (in that order) Use data (analytics) to create more engaging user experiencesEmail isunderrated; still a useful communication tool Use social media to get a better understanding of what people want to tell us 5/14/2014 4:39 PM 4 Be transparent and shareable 5/14/2014 1:42 PM 5 None - we do this every day. 5/14/2014 11:38 AM 6 The importance of having a digital strategy. We invest hugely in thisalready and at timeswe question it due to expense and that some of ourclientsaren't using what we offer, like we have to force them to have an online presence within our events. But I came away from thisconference relieved that we are facing thishead on and investing in digital platformsbecause thiswho don't will be left behind. 5/14/2014 10:51 AM 7 The need for speed when it comesto digital disruption isextraordinary...SMAC isaccelerating the pace of change and one needsto constantly "keeping up". 5/13/2014 4:35 PM
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