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Domestic Tourism In INDIA

By

Ankith Sonthalia(11004)

Joseph Dolphy D’sa(11024)

Rameez P N(11044)

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INDIA- Tourism Opportunities

• India is a Fast Growing Economy with a richhistory of Cultural Heritage

• India has a young population of about 500

Million• India’s GDP growth is about 8% and tourism

sector is estimated to contribute Rs.85 billion

to GDP by 2020• Tourism in India is being promoted with

campaigns like ‘Incredible India’ 

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Current Scenario

• Leading Service Provider for Organized Travelto Foreign countries

• Air Transport Liberalization

• Growing number of MNC’s in India

• Growing demand for Niche travel productssuch as Honey Moon Packages & Cruise

Travels• Asia Pacific & Middle East attract more than

65% of India Outbound Trips

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Benefits of entry into Domestic

Tourism• Strong established network

• Low capital investment

•

Cultural revival/ regeneration• Subsidiaries provided by both state and

central government to promote tourism

•

Domestic Indian market is of low costcompared to the existing market.

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Foreign Earnings

• There has been a growth of more than 13% in

foreign tourist arrivals at 4.5 million during

2010, up from 4.2 million foreign tourists who

visited India during previous year.

• Foreign exchange earnings from foreign

tourists were up by more than 20% in 2010 ,

up from earned the previous year

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Estimates for Tourism in India

•According to World Tourism Organization

estimates, India will lead in South Asia with

8.9 million arrivals by 2020

•India is poised to emerge as the 2nd fastest

growing (8.8%) tourism economy in theworld over 2005-14 according to the World

Travel & Tourism6

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Whole Year Tourism

• Throughout the world, India is perceived as aOctober to April winter destination

• Domestic travelers prefer to travel during thesummer season

• Marketing initiatives by both the Governmentand the private sector is now successfullyaddressing & changing this perception

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Tourist Destinations in India

• North East  – States such as Sikkim, Assamand Nagaland have emerged as majorplayers. The major focus in 2010 was todevelop tourism infrastructure in the region

• New States  – Uttaranchal attracted 18million tourists in 2009 and witnessed agrowth of 10% in 2010

• Beautiful South  – Aggressive marketing hashelped achieve over 25% growth in tourismin southern states such as Kerala Karnataka

and Tamil Nadu 8

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New Tourism Products•

Monsoon magic - focus on months from June to October• Pilgrimage tourism   – e.g. Amaranth, Vaishno Devi in

Jammu, Rameshwaram in Tamil Nadu where thenumber of pilgrims are increasing enormously.

• Medical tourism  – Yoga, Naturopathy and Ayurveda arethe vibrant segments that majorly attract both foreignand domestic tourists.

• Luxury tourism  – e.g. Palace on Wheels, Palaces

• Adventure tourism   –Trekking, Whitewater Rafting arecatching on in India with tourists flocking places likeUttaranchal, Assam

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Contd… •

Cultural tourism & Round Trips  –

covering the popularcircuits comprising of the Golden Triangle, The Mogul

architecture, N. India & in South the well known

temples, backwaters & beaches

• Mass tourism  – Goa is a tourism based economy and a

leader in this sector, is all set to promote mass tourism

• Wildlife tourism-India has a rich forest cover and some

exotic and beautiful species of wildlife 

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Threats

• Unorganized Travels

• Packages offered by Railways

•

Packages offered by Airlines directly tocustomers on their ticket bookings

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Strategies to be Adopted

• School/College Excursions

• Corporate Tours (tie-ups with PSU and

government sectors)

• Tie- up with local market players

• Providing high quality

service at lower price rates• Customer delight

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CONCLUSION

• Huge potential in terms of offering diversifiedtourism products for the domestic travelersand tap the growing Indian domestic tourism

market

QUOTE:

•The whole object of travel is not to set foot onforeign land; it is at last to set foot on one'sown country as a foreign land.

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