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8/9/2019 TOUR of ICONIC BRANDS - Building a Foundation for Collaboration
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TOUR of ICONIC BRANDSBuilding a Foundation for Collaboration
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Build a Movement
Brands have the power to
drive movements.
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ICONICBRANDS
Iconic Brands Unequivocally Address Four Areas
CreateMark
et
andId
entity
Fundam
en
talQuestions
Sh
ape
Cul
tura
l
Forces
BuildBeh
avio
r
Answ
er
Shift
s
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Address Fears and Anxieties
Iconic brands answer fundamental
questions, addressing the fears andanxieties of the public.
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Understanding a Unique Moment in Time
To truly address fears and anxieties,
a brand needs to resonate with aunique moment in time.
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Sitting at an Infection Point
Today, we are witnesses to thedawn of a new age. Five shifts have
created an inection point, marking
a new era.
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1. The Necessary Revolution
A Unique Moment in Time
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1. The Necessary Revolution
2. The Future of Capitalism
A Unique Moment in Time
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1. The Necessary Revolution
2. The Future of Capitalism
3. The Collaboration Imperative
A Unique Moment in Time
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A Unique Moment in Time
1. The Necessary Revolution
2. The Future of Capitalism
3. The Collaboration Imperative
4. Open Source Democracy
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1. The Necessary Revolution
2. The Future of Capitalism
3. The Collaboration Imperative
4. Open Source Democracy
5. Humanity 2.0
A Unique Moment in Time
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Building Behaviors
Iconic brands build behavior and
act as mechanisms to move frombehavior to identity.
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Universal Appeal
The greatest icons are able to offer
something for everyone, appealingto a wide array of individuals.
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The Worlds Greatest Band
RingoPaul
Geo
rgeJohn
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The Altruism Framework
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Creating Market Forces
Iconic brands create market forces,
redefning the marketplace.
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Connecting Human and Business Needs
An iconic brand reconciles its
market and its people.
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Economy, Ecology and Ethics
Today, we see the convergence ofeconomy, ecology, and ethics and the
adoption of the triple bottom line.
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Depth and Simplicity
People are now looking for brandsthat offer depth and simplicity.
They are no longer interested in the
superfcial.
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The Importance of Happiness and Well-Being
There is a growing importance for
brands that promote and cultivatehappiness and well-being.
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Shaping Cultural Shifts
Iconic brands also shape
cultural shifts.
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A New Place
The new dream is a place ofoptimism, a place of happiness and
well-being, a place of BeDo.
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Sitting at an Infection Point
This new dream is movingthe world...
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AbundanceScarcity
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InterdependenceIsolation
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AltruismSelf-Interest
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EmpathyApathy
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ActionIntent
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Become an Icon
A brand with foresight, beliefs, and
a point of view can transcend thetraditional trappings of a brand and
become an icon.
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Simple Moments of Happiness
Iconic brands are like balloons
democratic and able to generatesimple moments of happiness.
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Whats on your balloon?
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