Top 3 digital marketing trends for 2013

THE TOP 3 DIGITAL MARKETING TRENDS YOU CAN’T AFFORD TO IGNORE IN 2013

• All lines are muted • Submit questions via dashboard • Q&A session at end

Housekeeping Items

The Presenter

• 1998 built my first website

• 2006 started SEO • By 2010 had done

over 15 workshops and 100 online webinars

• Today: Provide digital marketing strategies to businesses such as Corona, WONDER bread, Sunsweet, Atkins, Scotia Bank,

1 Social Search – The New SEO

2 Facebook Envy

3 Mobile –

Hijack Traffic

2013 Trends

Keyword Phrase

Organic (SEO)

Paid Search

Social Search

The Google Jungle

A Look Back…

Jan 19 2012 – Content Below Fold •Affects 1% of searches •For sites that have ads/banners

March 2012 - Over Optimization Penalty •Sites that have many

artificial keywords not useful for the reader were targetted

•Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)

April 24, 2012 - Penguin Update •Google targetting sites

that were violating their policies - speficially sites acquring backlinks from sites that have negative signals (SPAM sites)

October 9, 2012 – Page Layout #2 •Another update to sites

that have too many ads above the fold

November 5, 2012 – Google Panda Update #21 •First update Feb 24, 2011

Google+

Google+

• Create an account on Google + (Business Page)

• Populate it with your keywords • Grow your ‘circle’ of fans • +1 = Facebook Like • Publish your postings on Google Plus

For 2013….

Facebook Envy

Facebook Envy

Did you know 80% of fans

will NEVER visit back a page once they’ve ‘liked’

you

Do You Engage?

It’s more about engagement…

16% Average number of fans that see a post

6% Average number of fans that interact

Facebook Strategy

Meet Bob

Meet Mary

Facebook Envy

2 Comments

48 Comments

20 Comments

104 Comments

Edge Rank

It is important to post engaging content that either gets LIKES,

SHARES or COMMENTS. !

Weight Watchers

Weight Watchers is posting questions on their page that is helping to increase their

score on Facebook !

Build Engagement 1. Use Pictures (or videos) – have higher engagement

(180%) 2. Keep posts short (100 characters or less) 3. Post at ideal time for your fans

• Time 1:00 pm – 4:00 pm • Mon-Wed engagement lower • Thurs-Friday engagement highest • Use EdgeRank Checker Pro (tells you when you can

post again) 4. At the end of posts – ask users to like or comment on the

status 5. Ask questions. Use the poll feature. 6. Have fun. Post pictures and ask fans to leave the best

caption. Or write content with fill in the blanks. Anything that will get users to participate

7. Pin your interesting posts. 8. Check your Facebook Insights

Mobile Hijacking Your Competitor’s Traffic

Desktop vs Mobile

Less than 1% of all the websites

online are Mobile Friendly

Mobile

Keyword Phrase

Select Country and Language

Select Mobile

Mobile

Mobile

Mobile

By default advertisers

are OPTEN INTO mobile ads

Let’s Recap

©2012 RAM. All rights reserved.

1 Social Search – The New SEO

2 Facebook Envy

3 Mobile –

Hijack Traffic

2013 Trends

Tools

1. EdgeRank Checker Pro

2. Google Keyword Tool 3. Mobilizer

QUESTIONS & ANSWERS

Thanks For Attending

• SURVEY: – Let us know how you like the webinar

• DOWNLOAD: Webinar Executive Summary – http://www.getwsipowered.com/2013OnlineTrends

• CONTACT: – Your WSI Consultant with any questions

WISHING YOU A SUCCESSFUL 2013! ©2012 RAM. All rights reserved.