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TOP 100: 21 3 64 5 15 16 17 19 20 21 22
3341
46
69
8592
9594
7 8 9 10 11 12 13 14 18 23 25 24 26 27 28 29 3031
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7677
Category Changesé 7 Categories¢ 1 Category no changeê 6 Categories
Fast Food Retail Technology Insurance Cars Beer LuxuryTelecomProviders
SoftDrinks
GlobalBanks
RegionalBanks
Oil & Gas
PersonalCareApparel
Top 10 Brands
$107.4 BillionTELECOM PROVIDERS
+20%
Top 10Risers
+14% +11% +8%-12%
+2%-3%
-20%-5%
+9%
$92.2Billion
$222.9Billion
$107.8Billion
+6% +0%-11%
$99.7Billion
$76.1Billion
$139.9Billion
-3%
$114.7Billion
$155.1Billion
+1%
$82.0Billion
$1,106.3Billion
$377.0Billion
$422.4 Billion
$199.1 Billion
$113.9Billion
The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2007.
Valuable Brands Deliver Superior Returns
BrandZ™ Strong Brands PortfolioS&P 500MSCI
1+59% $99.0 Billion
RE
TAIL
2+49%$43.6 Billion
FAS
T F
OO
D
3+44% $102.6 Billion
TEC
HN
OLO
GY
4+41%$10.4 Billion
TE
CH
NO
LOG
Y
5+37% $10.5 Billion
RE
TAIL
6+35% $15.9 Billion
PAY
ME
NTS
7+32% $229.2 Billion
TEC
HN
OLO
GY
8+32%$36.4 Billion
RE
TAIL
9+30%$4.9 Billion
FAS
T F
OO
D
10
RE
TAIL
+29% $14.5 Billion
$229.2 BillionTECHNOLOGY
+32%
$102.6 BillionTECHNOLOGY
+44%-8%
$228.5 BillionTECHNOLOGY
$121.8 BillionTECHNOLOGY
+5%
$100.8 BillionPAYMENTS
+10%
$99.0 BillionRETAIL
+59%
$93.2 BillionTELECOM PROVIDERS
+8%
$88.7 BillionFAST FOOD
+9%
$86.2 BillionTECHNOLOGY
-8%1 2
34 5 6 7 8 9 10
T� 10 Brands
Categ�y Changes
Value growth of the BrandZ™ Top 100 Most Valuable Global Brands 2006 to 2016
$ Value of Top 10 Brands in each category * Top 20 Retail and Technology * Top 15 Personal Care and Soft Drinks Category Brand Value % Change 2016 vs. 2015
+133%
$3.4TRILLION
+3% Value of the BrandZ™
T� 100 Most Valuable
Global Brands 2016
Newcomers
Brand Contribution Top 10
$13.0 BillionRETAIL
Rank in the Global Top 100: 76
$12.1 BillionRETAIL
Rank in the Global Top 100: 88
$10.5 BillionBEER
Rank in the Global Top 100: 97
$11.5 BillionALCOHOL
Rank in the Global Top 100: 93
$10.5 BillionINSURANCE
Rank in the Global Top 100: 98
$10.5 BillionRETAIL
Rank in the Global Top 100: 99
$10.4 BillionTECHNOLOGY
Rank in the Global Top 100: 100
Downloadthe Mobile appwww.brandz.com/mobile
Methodology and valuation by
Business-to-Business Top 10
$54.1Billion
CONGLOMERATE
$39.0Billion
TECHNOLOGY
$19.5Billion
TECHNOLOGY
$49.8 Billion
LOGISTICS
$58.5 Billion
REGIONALBANKS
$20.3Billion
GLOBAL BANKS
$21.4Billion
TECHNOLOGY
$86.2Billion
TECHNOLOGY
$121.8Billion
TECHNOLOGY
$22.8Billion
TECHNOLOGY
1 2 3 4 5 6 7 8 9 10
Aguila
BEER Sk
ol
BEER Coca-
Cola
SOFT
DRINKS
Esté
e Lau
der
PERSONAL
CARE
Brah
ma
BEER Pam
pers
BABY
CA
RE
Chan
el LU
XURY
Pane
ra
FAST
FO
OD
Gucci
LUXURY
Herm
ès
LUXURY
10 98765432 1
9
www.brandz.com
Infographic Report.indd 1 10/06/2016 12:11
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