TOP 100: 21 3 64 5 15 16 17 19 20 21 22

3341

46

69

8592

9594

7 8 9 10 11 12 13 14 18 23 25 24 26 27 28 29 3031

3234

3536

3738

3940

4243

4445

4748

4950

52535455565758596061636465666768707172737475

51

627879

8081

8283

8486

8788

8990

9193

9697

9998

100

7677

Category Changesé 7 Categories¢ 1 Category no changeê 6 Categories

Fast Food Retail Technology Insurance Cars Beer LuxuryTelecomProviders

SoftDrinks

GlobalBanks

RegionalBanks

Oil & Gas

PersonalCareApparel

Top 10 Brands

$107.4 BillionTELECOM PROVIDERS

+20%

Top 10Risers

+14% +11% +8%-12%

+2%-3%

-20%-5%

+9%

$92.2Billion

$222.9Billion

$107.8Billion

+6% +0%-11%

$99.7Billion

$76.1Billion

$139.9Billion

-3%

$114.7Billion

$155.1Billion

+1%

$82.0Billion

$1,106.3Billion

$377.0Billion

$422.4 Billion

$199.1 Billion

$113.9Billion

The BrandZ™ Strong Brands Portfolio has outperformed both the S&P market index and the MSCI World Index since 2007.

Valuable Brands Deliver Superior Returns

BrandZ™ Strong Brands PortfolioS&P 500MSCI

1+59% $99.0 Billion

RE

TAIL

2+49%$43.6 Billion

FAS

T F

OO

D

3+44% $102.6 Billion

TEC

HN

OLO

GY

4+41%$10.4 Billion

TE

CH

NO

LOG

Y

5+37% $10.5 Billion

RE

TAIL

6+35% $15.9 Billion

PAY

ME

NTS

7+32% $229.2 Billion

TEC

HN

OLO

GY

8+32%$36.4 Billion

RE

TAIL

9+30%$4.9 Billion

FAS

T F

OO

D

10

RE

TAIL

+29% $14.5 Billion

$229.2 BillionTECHNOLOGY

+32%

$102.6 BillionTECHNOLOGY

+44%-8%

$228.5 BillionTECHNOLOGY

$121.8 BillionTECHNOLOGY

+5%

$100.8 BillionPAYMENTS

+10%

$99.0 BillionRETAIL

+59%

$93.2 BillionTELECOM PROVIDERS

+8%

$88.7 BillionFAST FOOD

+9%

$86.2 BillionTECHNOLOGY

-8%1 2

34 5 6 7 8 9 10

T� 10 Brands

Categ�y Changes

Value growth of the BrandZ™ Top 100 Most Valuable Global Brands 2006 to 2016

$ Value of Top 10 Brands in each category * Top 20 Retail and Technology * Top 15 Personal Care and Soft Drinks Category Brand Value % Change 2016 vs. 2015

+133%

$3.4TRILLION

+3% Value of the BrandZ™

T� 100 Most Valuable

Global Brands 2016

Newcomers

Brand Contribution Top 10

$13.0 BillionRETAIL

Rank in the Global Top 100: 76

$12.1 BillionRETAIL

Rank in the Global Top 100: 88

$10.5 BillionBEER

Rank in the Global Top 100: 97

$11.5 BillionALCOHOL

Rank in the Global Top 100: 93

$10.5 BillionINSURANCE

Rank in the Global Top 100: 98

$10.5 BillionRETAIL

Rank in the Global Top 100: 99

$10.4 BillionTECHNOLOGY

Rank in the Global Top 100: 100

Downloadthe Mobile appwww.brandz.com/mobile

Methodology and valuation by

Business-to-Business Top 10

$54.1Billion

CONGLOMERATE

$39.0Billion

TECHNOLOGY

$19.5Billion

TECHNOLOGY

$49.8 Billion

LOGISTICS

$58.5 Billion

REGIONALBANKS

$20.3Billion

GLOBAL BANKS

$21.4Billion

TECHNOLOGY

$86.2Billion

TECHNOLOGY

$121.8Billion

TECHNOLOGY

$22.8Billion

TECHNOLOGY

1 2 3 4 5 6 7 8 9 10

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BEER Sk

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BEER Coca-

Cola

SOFT

DRINKS

Esté

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der

PERSONAL

CARE

Brah

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BEER Pam

pers

BABY

CA

RE

Chan

el LU

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Pane

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FAST

FO

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Gucci

LUXURY

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LUXURY

10 98765432 1

9

www.brandz.com

Infographic Report.indd 1 10/06/2016 12:11