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[Title]
Presented by [Name][Date]
Market Problems• [Problem 1]
• [Problem 2]
• [Problem 3]
Our Solution
• [Describe the solution]• [What is unique about the offering?]– [How does this leverage your Distinctive
Competencies?]
Market Definition
Markets• [Segment 1]• [Segment 2]Not targeting• [Segment 1]• [Segment 2]
Personas• [Primary User
Persona]• [Other User
Personas]• [Buyer Persona]• [Tech Persona]
Distribution Strategy
• [Buy– Direct, Indirect, Web
• Receive– Direct, Indirect, Web
• Use– Direct, Indirect, Web]
Competitive Landscape
[Competitor 1] [Key strengths and weaknesses]
[Competitor 2] [Key strengths and weaknesses]
[Competitor 3] [Key strengths and weaknesses]
Alternatives
Solution Matrix High
Why?B
Strategic VisionD
Low
AUtilities
C No Brainer
Low High
Dep
th o
f T
ech
no
log
y
Impact to Customer
Product Portfolio
• [How this fits with other products]– [Connections to other products]– [Conflicts with other products]
• [Buy, Build, Partner]
Product Roadmap
Financial Projections (highlights)
• [Revenue projection]– [Pricing]– [Market size]
• [Cost projection]• [Key risks / Key performance indicators]
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