[Title]

Presented by [Name][Date]

Market Problems• [Problem 1]

• [Problem 2]

• [Problem 3]

Our Solution

• [Describe the solution]• [What is unique about the offering?]– [How does this leverage your Distinctive

Competencies?]

Market Definition

Markets• [Segment 1]• [Segment 2]Not targeting• [Segment 1]• [Segment 2]

Personas• [Primary User

Persona]• [Other User

Personas]• [Buyer Persona]• [Tech Persona]

Distribution Strategy

• [Buy– Direct, Indirect, Web

• Receive– Direct, Indirect, Web

• Use– Direct, Indirect, Web]

Competitive Landscape

[Competitor 1] [Key strengths and weaknesses]

[Competitor 2] [Key strengths and weaknesses]

[Competitor 3] [Key strengths and weaknesses]

Alternatives

Solution Matrix High

Why?B

Strategic VisionD

Low

AUtilities

C No Brainer

Low High

Dep

th o

f T

ech

no

log

y

Impact to Customer

Product Portfolio

• [How this fits with other products]– [Connections to other products]– [Conflicts with other products]

• [Buy, Build, Partner]

Product Roadmap

Financial Projections (highlights)

• [Revenue projection]– [Pricing]– [Market size]

• [Cost projection]• [Key risks / Key performance indicators]