TITLE (ALL CAPS) · • Oregon Brewers Fest (OBF) generated an estimated economic impact of $32.6...

Better Naito NACTO ‘17

Harbor drive

Pic: BikePortland.org

Project Background

P O R T L A N D O R E G O N . G O V / T R A N S P O R T A T I O N 12

BEFORE: Waiting in line After: Waiting in line

BEFORE: Walking on Naito After: Walking on Naito

Duration

2015: Better Block PDX Pilot two weeks 2015: two more weeks w/ different festival 2016: 3-month pilot 2017: 5-month City project funded for 5 summers

95% APPROVAL RATING

RIDE REPORT BIKETOWN

62,935 TRIPS ACROSS BETTER NAITO

DIGITAL APPS

TRAFFIC COUNTS

1 in 3

GO BY BIKE northbound commuters

during peak afternoon traffic hours

TOTAL BIKE TRIPS

TOTAL MILES BIKED

TOTAL TRIPS AROUND THE EARTH

11X

Data & Feedback

• Hose counts (cars) • Volunteer counts

(people walking & biking)

• Bluetooth sensors

• Email: NaitoParkway@Portlandoregon.gov

• Phone Voicemail box • Twitter: #BetterNaito • BetterNaito.com

Source: Oregonian & Inrix traffic data

Chart: BikePortland.org

Meeting City Objectives

• Safety for people walking & biking • Enhancing tourism environment & reputation • Increasing street capacity- more space for more

people • Contributing to sense of place with

placemaking elements • Strong contributor to BIKETOWN’s success

BIKETOWN Busiest station: SW Salmon & Naito (Avg. 178 rides/day) -5,332 rentals between July 19-Aug 19 (2016)

According to GPS data, Waterfront park is most popular place to ride.

6 of top 10 performing BIKETOWN stations are within 5 blocks of Better Naito

Pic: Kristadoespdx.com

Cars on Northbound Naito = 10K Pedestrians during peak festival season = 20K People in cars represent 33% of street users during peak festival season

Increasing street capacity

Fall 2016: City Council provides funding for 5 summers of Better Naito!

Draft Waterfront Schedule

24

Event SET-UP DATES EVENT DATES TAKE-DOWN DATES Shamrock Run

March 15-18 March 19 March 20

Cinco de Mayo April 28 – May 4 May 5 - 7 May 8 - 11

Doggie Dash

May 12 May 13 May 13-14

Rose Festival May 15 - May 25 Varies by Section

May 26 - June 11 Some closed dates

June 12 - 16 Varies by Section

Pride NW June 15-16 June 17 - 18 June 19-20 Blues Festival June 19 – June 29 June 30 – July 4 July 5 - 8 The Big Float July 14 July 15 July 16-17

Brewers Fest July 22 - 25 July 26 - 30 July 31 - August 1 Providence Bridge Pedal

August 13

MusicFestNW August 21-25 August 26 - 27 August 28-30

Oregon Symphony August 27 – 30 August 31 September 1 (RAIN)

Sept. 2 - 5

DragonSports September 8 September 9 - 10 September 11

Race for the Cure September 15 - 16 September 17 September 18

Duration extended to May-September

• New Local improvement district & protected bike lanes to north

• New capital project to south

P O R T L A N D O R E G O N . G O V / T R A N S P O R T A T I O N 26

Project Scope

• Waterfront event & Summer Tourism season

• April 28-Sept 30 • SW Main to NW Davis (1 mi)

Materials

P O R T L A N D O R E G O N . G O V / T R A N S P O R T A T I O N 28

Materials

P O R T L A N D O R E G O N . G O V / T R A N S P O R T A T I O N 29

Inserting permanence into a temporary project

Opportunities • Backbone of central city bike

network • Vision for permanent project • Leverage City govt resources

Challenges

• Maintenance: Cheaper & quicker for project mngrs to fix issues themselves.

• Material durability & aesthetics • Still not proven/still need data? • Needs champions • Unknown future/still controversial

Pic: BikePortland.org

Timur Ender Timur.Ender@portlandoregon.gov Gabe Graff Gabriel.Graff@PortlandOregon.gov

Festival impacts to Tourism economy • Oregon Brewers Fest (OBF) generated an estimated

economic impact of $32.6 million. (2014 data) • 57% of OBF patrons came from out-of-town; 8% int’l • OBF patrons came from 32 states & 9 foreign countries • Visitors spent $9.1 million on accommodations & $8.2

million on food & drink • 42% of visitors reached festival using public transit • 41% attended festival for 1st time. • 21-29 yr/olds = 30% attendees • 50+ yr/olds = 25% attendees • Women = 45% of attendees

Pic: BikePortland.org

Statistics: OBF economic analysis provided by research conducted at Eastern Oregon University