Tiara Hotels & Resorts

1

Anne-Sophie Rivereau

Matthieu Laboye

2

Website: current organization The company has a good looking and well

organized website however…

Optimized pages: No direct access to a Google map when searching

for a hotel Site content:

No mobile website Press reviews:

No reviews accessible from Google when searching

3

Site Content & Optimized pages: example of a good strategy they adapt to their company

4

Social Medias: what they have: Facebook

5

Social Medias: what they have: Twitter

6

Social Medias: what they have: LinkedIn

7

Roadmap to Social Media Optimization

Increase linkability:

They should make cross-links between their institutional website and their social media networks

As well we can image some links to travel social media like TripAdvisor

8

Roadmap to Social Media Optimization

Improve tagging and bookmarking

They should add a bookmark button on their website

They can use the “addthis” application on their institutional website

9

Roadmap to Social Media Optimization

Help your content travel The hotels are all located in beautiful

environment, so they should advantage of that and create videos

They could submit them to a own YouTube channel or create a vlog

Encourage the mashup: Make this content free to use

10

Roadmap to Social Media Optimization

Additional measures

Creation a real newsletter to be complementary with the Twitter account

Publish pictures of the different properties in Flickr

Put content in the “Press” section of the website to help journalists making the promotion of the brand

11

How to measure impact of improvements?

Count the numbers of: subscribers to the newsletter followers on Twitter Fans on Facebook

Look at the evolution of the booking rate