This document contains reference guidelines for variations of the …€¦ · This document...

This document contains reference guidelines for variations of the Aruba logo. For accuracy and legibility, it is crucial that the correct logo is selected for use. For a quick summary on common uses, please refer to the information below. For detailed information, please reference the following pages.

HPE_Aruba_logo_overview_102715

Minimum height for print

0.5in

Minimum height for desktop/laptop display

100px

Note: Logo is shown at 50% scale.

Note: Logo is shown at 50% scale.

Minimum height for mobile display

120px

Aruba Logo Usage

Regular Use LogoExamples of common uses: trade show graphics, posters, ppt transition slides

Small Use LogoExamples of common uses: websites, print collateral, web banners

Minimum height for print0.325in

Minimum height for desktop/laptop display

70px

Note: Logo is shown at 50% scale.

Note: Logo is shown at 50% scale.

Minimum height for mobile display

90px

Logo asset overview

HPE_Aruba_logo_overview_1027151 | HPE Aruba Logo Asset Overview 2015

hpe_aruba_r_pos_cmyk.aihpe_aruba_r_pos_spot.aihpe_aruba_r_pos_rgb.aihpe_aruba_r_pos_rgb.svghpe_aruba_r_pos_rgb.png

hpe_aruba_r_rev_cmyk.aihpe_aruba_r_rev_spot.aihpe_aruba_r_rev_rgb.aihpe_aruba_r_rev_rgb.svghpe_aruba_r_rev_rgb.png

hpe_aruba_r_blk_pos_cmyk.aihpe_aruba_r_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png

hpe_aruba_r_wht_rev_cmyk.aihpe_aruba_r_wht_rev_rgb.aihpe_aruba_r_wht_rev_rgb.svghpe_aruba_r_wht_rev_rgb.png

Minimum sizes for regular-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.

Logo asset overview

Regular-Use Logo Minimum height restrictions: 0.5" print, 100px desktop, 120px mobile

Minimum size for print

0.5in

Notes

– Use the regular-use files for logo heights 0.5in/100px (desktop)/120px (mobile) or taller. For heights shorter than these, use the small-use logos and Xsmall-use wordmarks on the following pages.

– Reverse artwork is shown on a background for demonstration only.

– Never extract artwork from this PDF file. Always use approved logo artwork.

Clear space

The clear space surrounding the logo measures 0.6X of its cap height.

X

0.6 X

0.6 X

0.6

X

0.6

X

Minimum size for desktop/laptop display

100px

Note: Logo is shown at 50% scale.

Note: Logo is shown at 50% scale.

Minimum size for mobile display

120px

File nomenclature

Identityhpe_aruba

Size r regular use

s small use

xs wordmark alone for extra-small uses

For backgroundpos positive logo for a

light background

rev color reverse logo for a dark background

wht_rev white reverse logo for a dark background

Color intentrgb rgb for digital

display and web

cmyk four-color process for print

spot Pantone spot color for print

hpe _ aruba _ r _ pos _ rgb .ai

File format.ai Adobe Illustrator for

RGB, CMYK, spot color

.svg Scalable Vector Graphic for web display

.png Rasterized file for on-screen display

HPE_Aruba_logo_overview_1027152 | HPE Aruba Logo Asset Overview 2015

Logo asset overview

Small-Use LogoMinimum height restrictions: 0.325" print, 70px desktop, 90px mobile

hpe_aruba_s_pos_cmyk.aihpe_aruba_s_pos_spot.aihpe_aruba_s_pos_rgb.aihpe_aruba_s_pos_rgb.svghpe_aruba_s_pos_rgb.png

hpe_aruba_s_rev_cmyk.aihpe_aruba_s_rev_spot.aihpe_aruba_s_rev_rgb.aihpe_aruba_s_rev_rgb.svghpe_aruba_s_rev_rgb.png

hpe_aruba_s_blk_pos_cmyk.aihpe_aruba_s_blk_pos_rgb.aihpe_aruba_r_blk_pos_rgb.svghpe_aruba_r_blk_pos_rgb.png

hpe_aruba_s_wht_rev_cmyk.aihpe_aruba_s_wht_rev_rgb.aihpe_aruba_s_wht_rev_rgb.svghpe_aruba_s_wht_rev_rgb.png

Notes

– Use the small-use files for logo heights lessthan 0.5in/100px (desktop)/120px (mobile).For heights shorter than these, use the Xsmall- use wordmarks without the endorsement line on the next page.

– Reverse artwork is shown on a background for demonstration only.

– Never extract artwork from this PDF file. Always use approved logo artwork.

Clear space

The clear space surrounding the logo measures 0.6X of its cap height.

X

0.6 X

0.6 X

0.6

X

0.6

X

Minimum size for print

0.325in

Minimum size for desktop/laptop display

70px

Note: Logo is shown at 50% scale.

Note: Logo is shown at 50% scale.

Minimum size for mobile display

90px

Minimum sizes for small-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display.

File nomenclature

Identityhpe_aruba

Size r regular use

s small use

xs wordmark alone for extra-small uses

For backgroundpos positive logo for a

light background

rev color reverse logo for a dark background

wht_rev white reverse logo for a dark background

Color intentrgb rgb for digital

display and web

cmyk four-color process for print

spot Pantone spot color for print

hpe _ aruba _ r _ pos _ rgb .ai

File format.ai Adobe Illustrator for

RGB, CMYK, spot color

.svg Scalable Vector Graphic for web display

.png Rasterized file for on-screen display

HPE_Aruba_logo_overview_1027153 | HPE Aruba Logo Asset Overview 2015

Logo asset overview

XSmall-Use LogoMinimum height restrictions: 0.12" print, 20px desktop, 25px mobile

hpe_aruba_xs_pos_cmyk.aihpe_aruba_xs_pos_spot.aihpe_aruba_xs_pos_rgb.aihpe_aruba_xs_pos_rgb.svghpe_aruba_xs_pos_rgb.png

hpe_aruba_xs_wht_rev_cmyk.aihpe_aruba_xs_wht_rev_rgb.aihpe_aruba_xs_wht_rev_rgb.svghpe_aruba_xs_wht_rev_rgb.png

hpe_aruba_xs_blk_pos_cmyk.aihpe_aruba_xs_blk_pos_rgb.aihpe_aruba_xs_blk_pos_rgb.svghpe_aruba_xs_blk_pos_rgb.png

File nomenclature

Identityhpe_aruba

Size r regular use

s small use

xs wordmark alone for extra-small uses

For backgroundpos positive logo for a

light background

rev color reverse logo for a dark background

wht_rev white reverse logo for a dark background

Color intentrgb rgb for digital

display and web

cmyk four-color process for print

spot Pantone spot color for print

hpe _ aruba _ r _ pos _ rgb .ai

File format.ai Adobe Illustrator for

RGB, CMYK, spot color

.svg Scalable Vector Graphic for web display

.png Rasterized file for on-screen display

Notes

– Use the Xsmall-use wordmarks without the endorsement line for logo heights below 0.325in/70px (desktop)/90px (mobile) to no shorter than 0.12in/20px (desktop)/25px (mobile).

– The wordmark is suitable for special uses such as silkscreen, embroidery, etching, etc. and digital applications where the logo would be too small to be legible.

– Reverse artwork is shown on a background for demonstration only.

– Never extract artwork from this PDF file. Always use approved logo artwork.

Clear space

The clear space surrounding the wordmark measures 0.6X of its cap height.

X

0.6 X

0.6 X0.

6 X

0.6

X

Minimum size for print

0.12in

Minimum sizes for Xsmall-use logos

To ensure clarity and legibility of the logo, do not use logos smaller than these minimum sizes for print and digital display. Minimum size for desktop/laptop display

20px

Minimum size for mobile display

25px