The Wall Street Journal – In Today’s Paper Redesign

The Wall Street Journal – In Today’s Paper RedesignToday’s Paper online makes up over 7% of the traffic to WSJ – it is one of the sections that gathers the most traffic on an individual level. A number of new design concepts were created, reviewed, tested, and designed. The following focuses on the main landing page.

Previous “In Today’s Paper” DesignThe previous design consisted mostly of text links and had not been tweaked for about 10 years.

Link to Image

2 Competing Redesign ConceptsBoth concepts incorporate an image layout and advertising opportunities as well as other WSJ subsections which were lacking in the previous design. The major difference between the two concepts below involve navigation.

A) Navigation by tabs with section textB) Navigation by tabs with images for sections

A - Link to Wireframe B - Link to Wireframe

Usability TestingAfter testing both designs, users preferred a less “adorned” navigation which informed the team - use text tabs!