The Significance of Social Media

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• Social Media Marketing Statistics

• Definition of Social Media Marketing

• Definition of Social Media Monitoring

• Free and Paid Monitoring Tools

• Helpful Social Media Soundbites

• Facebook, Twitter and Blogging Explanations

• Social Media ROI Explanation and Statistics

Deck Contents

Why Is Social Media Important?: Statistics

Photo Credit: kevindooley

Global Internet Users

Photo Credit: Jess3

90 Trillion The number of emails sent on the Internet in 2009.

Source: Jess3

500 Million Active Facebook Users

Source: Tech Herald Photo Credit: Oversocialized

126 Million The number of blogs on the Internet.

Source: Jess3

10 Billion+ Tweets Sent on Twitter Since 2006

Photo Credit: Rosaura Ochoa Source: Mashable

2 Billion Videos Are Streamed Each Day On YouTube

Photo Credit: jonsson Source: Techcrunch

What Is Social Media Marketing?

“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”

Image credit: Ian Sane

“Social Media is Like a Cocktail Party: Listen Then Respond”

Photo Credit: The Dana Files

“Links are the Currency of the Social Web”

“Social Media Monitoring Collects Online Mentions for Measurement and Response”

Image Credit: Suchitra Prints

Free Social Media Monitoring Tools

Paid Social Media Monitoring Tools

Photo Credit aresauburn™

“Company Blogs are Digital Publications that Allow Public Responses”

Photo Credit kevindooley

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

# Blog Articles By Leads Generated

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

“Facebook is a social network that connects people personally and professionally through

connections, messages, photos, & videos.”

Photo Credit: Marvin Kuo

Facebook Fan Pages Let Businesses Interact with Customers and Prospects

“Twitter is like a Text Message with a BCC: To The World”

Photo Credit: ydhsu

Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

Free Twitter Tools

Photo Credit: M i x y

Social Media Can Drive Leads and Customers

Photo Credit: PhotoDu.de

Social Media is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

“Social Media + Lead Generation Opportunities = ROI”

Photo Credit: xJasonRogersx

About One Net Marketing

One Net Marketing offers à la carte online marketing services to help your business capitalize on the increasing popularity of social media.

We also offer open source Development and design services to help optimize your sites, campaigns and web apps for social media success.

Some of Our Clients

About the Data

Most of the data in the report was provide by our friend over at Hubspot. The data has been complied rom a variety of sources including:

Direct analysis of 2,500 Hubspot business customers

Hubspot customer surveys

Analysis of Hubspot free marketing tools (Website Grader, Twitter Grader and Facebook Grader)

Hubspot is not affiliated with One Net Marketing Inc.

The Significance of Social Media

Documents

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Understanding Public Service Media Value Beyond the Fifth Estate: The significance of social media in a networked society