The rise of the grocerant 2

Foodservice Solutions® Steven Johnson-Grocerant Guru

Exploring expanding points of quality food competition and opportunities.

The Rise of the Grocerant:A Look at the undercurrents of food migration success

A Danish Philosopher

“Life can be understood by

looking backward, but

must be lived by looking forward.”

The 65 inch HDTV Syndrome

Goodbye

Home Meal Replacement Niche

Hello Grocerant Niche

Restaurant’s catching on

Maggiano’s little Italy

Olive Garden

Grocerant Niche Attributes1. Convenient Meal Participation

2. Differentiation

3. Individualization

4. Family Customization

Eatzi’s – Niche Pioneer

Eatzi’s Customization Appetizers & Salads International Flavors

Eatzi’s Mix & Match Bundled Meals Individualization

Foodservice Solutions® 5 P’s

Portability

Packaging Placement

PriceProduct

5Ps

Wawa - Cappuccino

Wawa – Toasted Wrap Sandwich

Sheetz – Success

Sheetz MTO

Packaging Past Present

Rutter’s – Steps to Success Mix & Match Lunch & Dinner

Competitive Menus

Competitive Packaging & Positioning

Competition IntensifiesMcDonalds

Wendy’s

Burger King

Starbucks

Quick ChekReimaging Quality

Daypart Expansion

Lunch Breakfast

Daypart Competitive

7-11 Fresh

Hot Wings Turkey Sandwich

7-11 - Fresh & Fast

Fresh Fruit Cut Fruit

Whole Foods

Whole Foods is Fresh Food

Pinkies Liquor Stores

Pinkies Liquor Stores

Safeway

Walgreens Café W Plus

Walgreens Café W

Duane Reade - Delish 450+ Units

Walgreens Fresh & Fast

Steven Johnson

Grocerant GuruFoodservice Solutions®

Tacoma, Washington 98406

www.grocerants.blogspot.com

253.759.7869