THE ONLY CAMPUS BASED - Intranet home...• Clear design SMAC 2016 FINDINGS Liked • Clear design...

THE ONLY CAMPUS BASED CONVERSATION EXCHANGE APP

SMAC 2016

LANGUAGE IMPORTANCE

SMAC 2016

LANGUAGE IMPORTANCE• Insight in other cultures

SMAC 2016

LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate

SMAC 2016

LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually

SMAC 2016

LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually • Increase employability

SMAC 2016

LANGUAGE IMPORTANCE• Insight in other cultures • Help us communicate • Challenge us intellectually • Increase employability

• CBI/Pearson survey, “nearly half of business acknowledge today a need of language skills”.

SMAC 2016

CONVERSION EXCHANGE

SMAC 2016

CONVERSION EXCHANGE• Barter knowledge of a language

SMAC 2016

CONVERSION EXCHANGE• Barter knowledge of a language • Personal setting = relaxing learning environment

SMAC 2016

CONVERSION EXCHANGE• Barter knowledge of a language • Personal setting = relaxing learning environment • Verbal interaction central

SMAC 2016

CURRENT OPTIONS

FACEBOOK GROUP

SMAC 2016

FACEBOOK GROUP• Not efficient

SMAC 2016

FACEBOOK GROUP• Not efficient • Limited by Facebook

SMAC 2016

FACEBOOK GROUP• Not efficient • Limited by Facebook • Post get buried and forgotten

SMAC 2016

FACEBOOK GROUP• Not efficient • Limited by Facebook • Post get buried and forgotten • Unpopular

SMAC 2016

BUDDY SCHEME

SMAC 2016

BUDDY SCHEME• Limited to Modern Language students

SMAC 2016

BUDDY SCHEME• Limited to Modern Language students • Only 1 student

SMAC 2016

TANDEM

SMAC 2016

TANDEM• Confusing

SMAC 2016

TANDEM• Confusing • Unsafe

SMAC 2016

TANDEM• Confusing • Unsafe • Based on radius

SMAC 2016

MARKET RESEARCH

FIRST SUVEY

FINDINGS

SMAC 2016

FINDINGS• Not aware of Convex program

SMAC 2016

FINDINGS• Not aware of Convex program • No engagement

SMAC 2016

FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up

SMAC 2016

FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week

SMAC 2016

FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week

• not enough to practice speech

SMAC 2016

FINDINGS• Not aware of Convex program • No engagement • Not aware of how to set one up • Two hours of language learning per week

• not enough to practice speech • App would be easy way to set this up

SMAC 2016

APP

SMAC 2016

APP• SIMPLE

SMAC 2016

APP• SIMPLE • INTUITIVE

SMAC 2016

APP• SIMPLE • INTUITIVE • EFFECTIVE

SMAC 2016

SECOND SUVEY

FINDINGS

SMAC 2016

FINDINGSLiked

SMAC 2016

FINDINGSLiked • Clear design

SMAC 2016

FINDINGSLiked • Clear design • Simplicity

SMAC 2016

FINDINGSLiked • Clear design • Simplicity

Wanted

SMAC 2016

FINDINGSLiked • Clear design • Simplicity

Wanted • Reviews

SMAC 2016

FINDINGSLiked • Clear design • Simplicity

Wanted • Reviews • Profile picture + description

SMAC 2016

TALKFEST

talk·fest (n. Informal)

A lengthy, often enjoyable conversation or discussion.

- thefreedictionary.com

SMAC 2016

SMAC 2016

DEMO

CONCLUSION

SMAC 2016

CONCLUSION• Simple + effective

SMAC 2016

CONCLUSION• Simple + effective • Campus based = safe and engaging

SMAC 2016

CONCLUSION• Simple + effective • Campus based = safe and engaging • Modern language dept. endorsement

• Clelia Boscolo, Monica Borg, Paolo Deventura, Mariela Knowles, Paola Corti

SMAC 2016

CONCLUSION• Simple + effective • Campus based = safe and engaging • Modern language dept. endorsement

• Clelia Boscolo, Monica Borg, Paolo Deventura, Mariela Knowles, Paola Corti

• Improve language learning experience at Bham and other unis

SMAC 2016