THE NEW THREE “R’s”. Wake Up Call Reading wRiting

THE NEW THREE “R’s”THE NEW THREE “R’s”

Wake Up CallWake Up Call

ReadingReading

wRitingwRiting

RealityReality

Our Challenge

Transforming to meet student Transforming to meet student and employer needs of the and employer needs of the

21th Century21th Century

Forces of Change

Global WorkplaceGlobal Workplace

New TechnologyNew Technology

Instant CommunicationsInstant Communications

Increased Market DemandsIncreased Market Demands

Serious CompetitionSerious Competition~

Academic Model

Market Demand Model

Greater Accountability

TaxpayersTaxpayers

EmployersEmployers

Consumers Consumers (students)(students)

““Educational Enterprises”Educational Enterprises” ~

The Transformation Process

I.I. Must Understand Organizational CultureMust Understand Organizational Culture

II.II. Have Clear Vision-Mission Have Clear Vision-Mission

III.III. Understand Today’s Needs, Tomorrow’s Understand Today’s Needs, Tomorrow’s TrendsTrends

IV. Common Barriers to SuccessIV. Common Barriers to Success

V.V. Adapt or Become... Adapt or Become...

I. The Nature Of Organizational Culture

Each Member Helps Shape It Each Member Helps Shape It

Perceptions of visionPerceptions of vision

BehaviorsBehaviors

Policies /proceduresPolicies /procedures

Perceptions of ourselves~Perceptions of ourselves~

Cultures Can’t Change Without Consent of Members

Problems occur when markets Problems occur when markets change, but cultures don’t.change, but cultures don’t.

New Market Forces

Employers need skilled workersEmployers need skilled workers

Students seek occupational skillsStudents seek occupational skills

Performance and skills certification Performance and skills certification preferredpreferred

Retraining is becoming our largest Retraining is becoming our largest marketmarket~

Cultures Must Become Fluid to Deal with High Velocity Change

““There’s no off season anymore.” There’s no off season anymore.” -Nolan Ryan-Nolan Ryan

Change

““Change has no conscience, plays no Change has no conscience, plays no favorites, takes no prisoners.” favorites, takes no prisoners.”

- -Price PritchettPrice Pritchett

Old Sam

Creating Change

Build Trusting RelationshipsBuild Trusting Relationships Create Anxiety, NeedCreate Anxiety, Need Paint Clear Vision to Fix ItPaint Clear Vision to Fix It Tap Into Organization’s Core ValuesTap Into Organization’s Core Values Use Strengths & Pride of OrganizationUse Strengths & Pride of Organization Use Reward Systems That WorkUse Reward Systems That Work CommunicateCommunicate Be ConsistentBe Consistent~

Dealing With Time Dealing With Time

““The shelf life of solutions keeps The shelf life of solutions keeps getting shorter.” getting shorter.”

--Price PritchettPrice Pritchett

““Time used to be a tyrant. Today Time used to be a tyrant. Today it’s an assassin.” it’s an assassin.”

-R.R. Donnelley & Sons-R.R. Donnelley & Sons

RX For Effective Change Behaviors

Speed upSpeed up Stay coolStay cool Take the initiativeTake the initiative Take more risksTake more risks Spend energy on solutionsSpend energy on solutions Look for opportunitiesLook for opportunities~

-Price Pritchett-Price Pritchett

II. Be Clear About The Vision

Vision

Needs-based visionNeeds-based vision

Market-driven visionMarket-driven vision

Should influence entire Should influence entire organizationorganization

Engage each employeeEngage each employee~

Communicate to Stakeholders

$ BondsBonds

$ Capital CampaignCapital Campaign

$ FundingFunding

$ Salaries~Salaries~

III. Understand Today’s Needs And Tomorrow’s Trends

?

National Trends

101M Adult Learners 33.5M Degrees

4.4M Basic Skills

45.6M Occupational Skills

45.6M Personal Enrichment~

Source: NCES, Condition of Education,

2000

National Trends

Employers care about performance

Degrees are less revered

Public education isn’t responsive or accountable~

Source: Industry Week, 12-15-97

Employer Concerns

Curriculum - life skills, workplace skills

Nine of 10 mfg. companies cannot find skilled workers

Shortage of workers in trades

Employer Concerns

I.T. worker crisis

50% of employers cannot find skilled workers

50-60% of all workers have basic skills needs~

Source: Industry Week, 12-15-97

Student Concerns

From candidates to consumers

Responsive educational services with relevant curriculum

Convenience~

Why People Attend Community CollegesWhy People Attend Community Colleges

Age:Age: 16-3016-30 31+31+

TransferTransfer 32% 32% 14.5%14.5%

Improve SkillsImprove Skills 62.5% 62.5% 83.5%83.5%

OtherOther 5.5% 5.5% 2% 2%

Source: AACC Journal, Baker, Apr., 1998Source: AACC Journal, Baker, Apr., 1998

Why People Withdraw from Community Colleges

Why People Withdraw from Community Colleges

Age:Age: 16-3016-30 31+ 31+

Lack of Program InfoLack of Program Info 5.4 5.4 4.8 4.8

Child CareChild Care 5.5 5.5 6.2 6.2

WorkWork 12.512.5 23.1 23.1

Lack of InterestLack of Interest 17.617.6 9.7 9.7

Inconvenient ClassesInconvenient Classes 18.418.4 25.425.4

FinancialFinancial 40.640.6 31.231.2 ~~

12. Prior Experience

11. Academic & Technical Skills

10. Continuous Learning

9. Best Foot Forward

8. Get Organized

7. Be Action Oriented

12 Laws for Career Success

12 Laws for Career Success

6. Service Above Self

5. Problem Solver Law

4. Be a Team Player

3. Give 110% Law

2. Communicate Well 1. Attitude is Everything

Source: 12 Essential Laws for Getting a Job, Zeiss

“Oh, The Places You’ll Go” “Oh, The Places You’ll Go”

““Today is your dayToday is your day

You’re off to great places!You’re off to great places!

You’re off and away!You’re off and away!

You have brains in your head.You have brains in your head.

You have feet in your shoes.You have feet in your shoes.

You can steer yourselfYou can steer yourself

Any direction you choose.” Any direction you choose.” -Dr. Seuss-Dr. Seuss

IV. Common Barriers to SuccessIV. Common Barriers to Success

Barriers to Success Barriers to Success

Insulated EnvironmentsInsulated Environments Outdated CurriculumOutdated Curriculum Inflexible Policies & RegulationsInflexible Policies & Regulations Resistance to ChangeResistance to Change Lack of Customer FocusLack of Customer Focus~

New Challenges New Challenges

Preserving our relevancePreserving our relevance

Adjusting to market needs-occupational skills Adjusting to market needs-occupational skills credentiallingcredentialling

Serving emerging, existing, transitional, and Serving emerging, existing, transitional, and entrepreneurial workersentrepreneurial workers

Collaborating with government, business, Collaborating with government, business, community, and other educational organizations~ community, and other educational organizations~ (Advantage Carolina)

Community College Paradigm Shift

Community College Paradigm Shift

FROMFROM ToTo

AvailableAvailable ConvenientConvenient

TeachingTeaching LearningLearning

TraditionalTraditional FlexibleFlexible

SupportedSupported Self AssistedSelf Assisted

InsulatedInsulated Community BasedCommunity Based

Self FocusedSelf Focused Customer FocusedCustomer Focused ~~

V. Adapt Or …? (1998 Think Tank Thoughts) V. Adapt Or …?

(1998 Think Tank Thoughts)

Market our colleges betterMarket our colleges better

Become more enterprising & convenientBecome more enterprising & convenient

Capitalize on technologyCapitalize on technology

Capitalize on business advisorsCapitalize on business advisors

Collaborate betterCollaborate better

Place more emphasis on skills & Place more emphasis on skills & communicationcommunication~

Remember... Remember...

““If the rate of change inside the If the rate of change inside the institution is less than the rate of institution is less than the rate of change outside, the end is in sight.” change outside, the end is in sight.”

-Jack Welch-Jack Welch

Stay Optimistic! Stay Optimistic!