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THE NEW THREE “R’s”THE NEW THREE “R’s”
Wake Up CallWake Up Call
ReadingReading
wRitingwRiting
RealityReality
Our Challenge
Transforming to meet student Transforming to meet student and employer needs of the and employer needs of the
21th Century21th Century
Forces of Change
Global WorkplaceGlobal Workplace
New TechnologyNew Technology
Instant CommunicationsInstant Communications
Increased Market DemandsIncreased Market Demands
Serious CompetitionSerious Competition~
Academic Model
Market Demand Model
Greater Accountability
TaxpayersTaxpayers
EmployersEmployers
Consumers Consumers (students)(students)
““Educational Enterprises”Educational Enterprises” ~
The Transformation Process
I.I. Must Understand Organizational CultureMust Understand Organizational Culture
II.II. Have Clear Vision-Mission Have Clear Vision-Mission
III.III. Understand Today’s Needs, Tomorrow’s Understand Today’s Needs, Tomorrow’s TrendsTrends
IV. Common Barriers to SuccessIV. Common Barriers to Success
V.V. Adapt or Become... Adapt or Become...
I. The Nature Of Organizational Culture
Each Member Helps Shape It Each Member Helps Shape It
Perceptions of visionPerceptions of vision
BehaviorsBehaviors
Policies /proceduresPolicies /procedures
Perceptions of ourselves~Perceptions of ourselves~
Cultures Can’t Change Without Consent of Members
Problems occur when markets Problems occur when markets change, but cultures don’t.change, but cultures don’t.
New Market Forces
Employers need skilled workersEmployers need skilled workers
Students seek occupational skillsStudents seek occupational skills
Performance and skills certification Performance and skills certification preferredpreferred
Retraining is becoming our largest Retraining is becoming our largest marketmarket~
Cultures Must Become Fluid to Deal with High Velocity Change
““There’s no off season anymore.” There’s no off season anymore.” -Nolan Ryan-Nolan Ryan
Change
““Change has no conscience, plays no Change has no conscience, plays no favorites, takes no prisoners.” favorites, takes no prisoners.”
- -Price PritchettPrice Pritchett
Old Sam
Creating Change
Build Trusting RelationshipsBuild Trusting Relationships Create Anxiety, NeedCreate Anxiety, Need Paint Clear Vision to Fix ItPaint Clear Vision to Fix It Tap Into Organization’s Core ValuesTap Into Organization’s Core Values Use Strengths & Pride of OrganizationUse Strengths & Pride of Organization Use Reward Systems That WorkUse Reward Systems That Work CommunicateCommunicate Be ConsistentBe Consistent~
Dealing With Time Dealing With Time
““The shelf life of solutions keeps The shelf life of solutions keeps getting shorter.” getting shorter.”
--Price PritchettPrice Pritchett
““Time used to be a tyrant. Today Time used to be a tyrant. Today it’s an assassin.” it’s an assassin.”
-R.R. Donnelley & Sons-R.R. Donnelley & Sons
RX For Effective Change Behaviors
Speed upSpeed up Stay coolStay cool Take the initiativeTake the initiative Take more risksTake more risks Spend energy on solutionsSpend energy on solutions Look for opportunitiesLook for opportunities~
-Price Pritchett-Price Pritchett
II. Be Clear About The Vision
Vision
Needs-based visionNeeds-based vision
Market-driven visionMarket-driven vision
Should influence entire Should influence entire organizationorganization
Engage each employeeEngage each employee~
Communicate to Stakeholders
$ BondsBonds
$ Capital CampaignCapital Campaign
$ FundingFunding
$ Salaries~Salaries~
III. Understand Today’s Needs And Tomorrow’s Trends
?
National Trends
101M Adult Learners 33.5M Degrees
4.4M Basic Skills
45.6M Occupational Skills
45.6M Personal Enrichment~
Source: NCES, Condition of Education,
2000
National Trends
Employers care about performance
Degrees are less revered
Public education isn’t responsive or accountable~
Source: Industry Week, 12-15-97
Employer Concerns
Curriculum - life skills, workplace skills
Nine of 10 mfg. companies cannot find skilled workers
Shortage of workers in trades
Employer Concerns
I.T. worker crisis
50% of employers cannot find skilled workers
50-60% of all workers have basic skills needs~
Source: Industry Week, 12-15-97
Student Concerns
From candidates to consumers
Responsive educational services with relevant curriculum
Convenience~
Why People Attend Community CollegesWhy People Attend Community Colleges
Age:Age: 16-3016-30 31+31+
TransferTransfer 32% 32% 14.5%14.5%
Improve SkillsImprove Skills 62.5% 62.5% 83.5%83.5%
OtherOther 5.5% 5.5% 2% 2%
Source: AACC Journal, Baker, Apr., 1998Source: AACC Journal, Baker, Apr., 1998
Why People Withdraw from Community Colleges
Why People Withdraw from Community Colleges
Age:Age: 16-3016-30 31+ 31+
Lack of Program InfoLack of Program Info 5.4 5.4 4.8 4.8
Child CareChild Care 5.5 5.5 6.2 6.2
WorkWork 12.512.5 23.1 23.1
Lack of InterestLack of Interest 17.617.6 9.7 9.7
Inconvenient ClassesInconvenient Classes 18.418.4 25.425.4
FinancialFinancial 40.640.6 31.231.2 ~~
12. Prior Experience
11. Academic & Technical Skills
10. Continuous Learning
9. Best Foot Forward
8. Get Organized
7. Be Action Oriented
12 Laws for Career Success
12 Laws for Career Success
6. Service Above Self
5. Problem Solver Law
4. Be a Team Player
3. Give 110% Law
2. Communicate Well 1. Attitude is Everything
Source: 12 Essential Laws for Getting a Job, Zeiss
“Oh, The Places You’ll Go” “Oh, The Places You’ll Go”
““Today is your dayToday is your day
You’re off to great places!You’re off to great places!
You’re off and away!You’re off and away!
You have brains in your head.You have brains in your head.
You have feet in your shoes.You have feet in your shoes.
You can steer yourselfYou can steer yourself
Any direction you choose.” Any direction you choose.” -Dr. Seuss-Dr. Seuss
IV. Common Barriers to SuccessIV. Common Barriers to Success
Barriers to Success Barriers to Success
Insulated EnvironmentsInsulated Environments Outdated CurriculumOutdated Curriculum Inflexible Policies & RegulationsInflexible Policies & Regulations Resistance to ChangeResistance to Change Lack of Customer FocusLack of Customer Focus~
New Challenges New Challenges
Preserving our relevancePreserving our relevance
Adjusting to market needs-occupational skills Adjusting to market needs-occupational skills credentiallingcredentialling
Serving emerging, existing, transitional, and Serving emerging, existing, transitional, and entrepreneurial workersentrepreneurial workers
Collaborating with government, business, Collaborating with government, business, community, and other educational organizations~ community, and other educational organizations~ (Advantage Carolina)
Community College Paradigm Shift
Community College Paradigm Shift
FROMFROM ToTo
AvailableAvailable ConvenientConvenient
TeachingTeaching LearningLearning
TraditionalTraditional FlexibleFlexible
SupportedSupported Self AssistedSelf Assisted
InsulatedInsulated Community BasedCommunity Based
Self FocusedSelf Focused Customer FocusedCustomer Focused ~~
V. Adapt Or …? (1998 Think Tank Thoughts) V. Adapt Or …?
(1998 Think Tank Thoughts)
Market our colleges betterMarket our colleges better
Become more enterprising & convenientBecome more enterprising & convenient
Capitalize on technologyCapitalize on technology
Capitalize on business advisorsCapitalize on business advisors
Collaborate betterCollaborate better
Place more emphasis on skills & Place more emphasis on skills & communicationcommunication~
Remember... Remember...
““If the rate of change inside the If the rate of change inside the institution is less than the rate of institution is less than the rate of change outside, the end is in sight.” change outside, the end is in sight.”
-Jack Welch-Jack Welch
Stay Optimistic! Stay Optimistic!