View
6
Download
0
Category
Preview:
Citation preview
The Mobilization of BusinessIBM Mobile Foundation
MoscowSummer 2012
© 2012 IBM Corporation2 Confidential
Source: The Atlantic, April 10, 2012: The 100-Year March of Technology in 1 Graph, Derek Thompson (from Visual Economics)
Technology Consumption Spreads Faster Today
Percent of US Households
© 2012 IBM Corporation3 Confidential
Greater Awareness Better Quality of Life Faster Adoption Rates
Accelerate time to market…
…with quality apps…
…for various devices…
…that meet consumer needs
10 billion
61%45%
1 2 3
200 million
© 2012 IBM Corporation4 Confidential
Men have become the tools of their tools.
Henry David Thoreau1817 - 1862
© 2012 IBM Corporation5 Confidential
Energy & Utilities
Government Healthcare
RetailBanking Insurance Telco
Transportation
All industries and all societies will benefit
© 2012 IBM Corporation6 Confidential
SMARTPHONESTABLETS
Smart Devices for Corporate Application Access
14%
7%
0%
5%
12%
7% 7%
5% 5%
7%
2%
29%
21%
12%
10%
19%
14%
12%
10% 10% 10%
2%
Palm
Sm
artp
hone
App
le iP
ad
And
roid
Ta
blet
Blac
kBer
ry
Win
dow
s 7
Tabl
et
App
le
iPho
ne
And
roid
Sm
artp
hone
Win
dow
s M
obile
Blac
kBer
ry
Nok
ia
Sym
bian
Oth
er
Source: Corporate Executive Board, April 21, 2011: Supporting Consumerized Mobility, Infrastructure Executive Council
2011
2012-2013
© 2012 IBM Corporation7 Confidential
Unique Challenges
Engage with Anyone
Extend to Anything
Do Business Anywhere
© 2012 IBM Corporation8 Confidential
Mobile is Different
Platforms
• Networks• Devices• OS’s
Apps
• Commerce• Social Collaboration• BI & Analytics• Business Process
IBM Mobile Enterprise
Businessstrategy and
planning
Open cross-platform development
Process & transaction integrity
Integration with backend systems, enterprise data and cloud
End-to-end security and management
VodafoneVodafone
Full lifecycle solutions
© 2012 IBM Corporation9 Confidential
IBM’s Strategy Addresses Your Mobile Initiatives
Build mobile applications
Connect to, and run backend systems in support of mobile
Manage mobile devices, services and applications
Secure my mobile business
Manage & SecureManage & Secure
Build & ConnectBuild & ConnectExtend & Transform
Extend existing business capabilities to mobile devicesTransform the business by creating new opportunities
© 2012 IBM Corporation10 Confidential
Introducing the IBM Mobile Foundation
Build, connect, manage and secure your mobile enterprise
Includes:
• IBM Worklight v5.0
• IBM WebSphere Cast Iron
• IBM Endpoint Manager for Mobile Devices
Plus New Services Offering:
• IBM Software Services for Mobile Foundation
IBM Mobile Foundation v5.0
© 2012 IBM Corporation11 Confidential
standards-based and future ready
business processes and systems are completely integrated from the mobile access points to the back-end systems
proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure
IBM Mobile Delivers Critical Success Factors
© 2012 IBM Corporation12 Confidential
From How? to Wow!
2. EXTEND YOUR
BRAND
1. FIND YOUR IDEAL
3. FOCUS ON
EXPERIENCE4. THINK END TO
END
© 2012 IBM Corporation13 Confidential
Productivity 35%
30% 30%Make it easier to
work remotely
Make me more
efficient and
productive
Allow me to better maintain work-life balance
Source: Corporate Executive Board, April 21, 2011: Supporting Consumerized Mobility, Infrastructure Executive Council
Ease of Mobility Workflow
© 2012 IBM Corporation14 Confidential
If you want to know something about a
company’s culture, a good place to start is to look at its essential business processes.
Start thinking of employees as consumers
© 2012 IBM Corporation15 Confidential
Serve Your Ideal
2. EXTEND YOUR
BRAND
1. FIND YOUR IDEAL
3. FOCUS ON
EXPERIENCE4. THINK END TO
END
5. CHOOSE WISELY
6. EXECUTE FLAWLESSLY
© 2012 IBM Corporation16 Confidential
A mobility strategy must focus on the end consumer
EXTEND YOUR
BRAND
FIND YOUR IDEAL
FOCUS ONEXPERIENCE
THINK END TO
END
CHOOSE WISELY
EXECUTE FLAWLESSLY
EXTEND YOUR
BRAND
FIND YOUR IDEAL
FOCUS ONEXPERIENCE
THINK END TO
END
CHOOSE WISELY
EXECUTE FLAWLESSLY
DESIGN EXPERIENCE SIMPLICITY SPEED FULFILLMENT
Improving lives?
Ready for the future?
Able to execute?
Corporate Brand
© 2012 IBM Corporation17 Confidential
ibm.com/mobile-enterpriseiPad App: ‘IBM Business Agility’
© 2012 IBM Corporation18 Confidential
Bill, 80+
Proud owner of the New iPad
Recommended