the messenger of experience form and...

2.744 product design

formthe messenger of experience

and color

I’ll always find you

I’ll always find you

the messenger of experience

form and color!

a mini quiz!list 4 steps/levels in a systematic form-giving process

list 3 types of transition or “corner” types, and what qualities they convey

but first…

form-giving processpart 1

structure surface details/color graphicswhat it is topologyproportionsdirectionality

feelingcorner treatments types evoke different feelingsconsistent use of treatments form a style or brandworking in clay gets your hands dirty

form-giving processsurfaces

C0

positional continuity

C1

tangent continuity(first derivative)

C2

curvature continuity(second derivative)

transitionsprecise, structured, dangerous utility, practical, unrefined sophisticated, fluid, inviting

form-giving processsurfaces

hybrid formsprecise + sophisticated

dangerous + inviting

precise + unrefined

form-giving processsurfaces

form/corner treatment vocabulary

surfaceform-giving process

the feeling

rectangle exercise

expressive rectanglesform-giving process

expressive rectanglesform-giving process

happy (elizabeth)

happy (micheal)

young

old

sad

happy

calm

angry

expressive rectanglesform-giving process

young (ryan)

young (sami)

young

old

sad

happy

calm

angry

expressive rectanglesform-giving process

old (anika)

sad (ben)

young

old

sad

happy

calm

angry

expressive rectanglesform-giving process

angry (stephanie)

calm (cameron)

young

old

sad

happy

calm

angry

expressive rectanglesform-giving process

angry (kevin)

calm (vrushank)

young

old

sad

happy

calm

angry

2.744 product design

the messenger of experience

form and color

form-giving processpart 2

structure surface details/color graphics

detailsform-giving process

sympathetic to the overall structure and surface

proportions/grid

flow and direction

surface corner vocabulary

structure and surface

detailsform-giving process

organize elementsgrouping

proximity

similarity

continuation

common region

connectedness

closure

detailsform-giving process

add predictability and varietyrhythm

color

shape

dimension

arrangement

number

between or within groups

details/colorform-giving process

visible electromagnetic spectrum

400500600700

wavelength (nm)

details/colorform-giving process

our sensors

sens

itivi

ty

rod vision

conevision

400 600500 700wavelength (nm)

details/colorform-giving process

sensors: dark adaptation

minutes in dark

low

high

sens

itivi

ty

10 50

rods

cones

rod/cone adaptation

sens

itivi

ty

minutes in dark

low

high

10 50

color adaptation

rodopsin

resolution of night vision < 20/200

details/colorform-giving process

sensors: dark adaptation

sens

itivi

ty

minutes in dark

low

high

10 50

color adaptation

light sensitivity rangesover 9 orders of magnitude!

but we can only sense across 3 orders at a time

at any time, 106 levels of our range are either black or white

white paper can be 1,000,000,000 times brighter in outdoor sunlight than on a moonless night.

details/colorform-giving process

cone pigments

abso

rptio

n

400 600500 700wavelength (nm)

short medium long

details/colorform-giving process

object color/reflectancefruits and vegetables

refle

ctan

celemon

orange

tomato

cabbage

400 600500 700wavelength (nm)

400 600500 700wavelength (nm)

refle

ctan

ce

object color/reflectance

400 600500 700

wavelength (nm)

refle

ctan

ce

black paper

20% gray card

white bond

details/colorform-giving process

details/colorform-giving process

color and light source

400 600500 700

wavelength (nm)

inte

nsity

sun

tungsten

400 600500 700

wavelength (nm)

refle

ctan

ce

sun tungsten

color temperature?

details/colorform-giving process

color and contextsimultaneous contrast

details/colorform-giving process

color and contextsimultaneous contrast

details/colorform-giving process

our perception of color depends on many things

and so the take-home design message is…?

light source, light levels, surrounding context, adaptation

test in use conditions

details/colorform-giving process

color wheel (circa 1700)your tool for understanding what goes with what

primary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

details/colorform-giving process

basic color wheelwarm and cool

cool

warm

cooler

cooler

details/colorform-giving process

basic color wheelcolors in common

all contain red

details/colorform-giving process

basic color wheelcolors in common

all contain blue

details/colorform-giving process

basic color wheelcolors in common

all contain yellow

details/colorform-giving process

basic color wheel

this is pure hue

your tool for understanding what goes with what

details/colorform-giving process

color dimensions

hue

primary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

saturation/purity(blend to center)

lightness/value

inte

nsity

shade (add black)

details/colorform-giving process

color dimensions paint speak

tint (add white)

details/colorform-giving process

color schemesprimary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

one point

vivid focus, often used in products

details/colorform-giving process

color schemesprimary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

contrasting or harsh

strong patterns, children’s products

details/colorform-giving process

color schemesprimary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

similar

quiet, calm, homey

details/colorform-giving process

color schemesprimary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

separation

accents differences or tones down

details/colorform-giving process

color schemesprimary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

separation

accents differences or tones down

cool

warm

cooler

cooler

details/colorform-giving process

color and emotions

intense, danger, secure

warm palette

cool

warm

cooler

cooler

details/colorform-giving process

color and emotions

calm, relaxed, unprovocative

cool palette

cool

warm

cooler

cooler

details/colorform-giving process

color and emotions

unsettling (a ralph color scheme)

mixed emotions

details/colorform-giving process

color and emotions

tranquil, weak, inexpensive

value and saturation

primary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

details/colorform-giving process

color blindness

monochromatism: 0.001% of population

design considerations

value (lightness) based schemes

protanopia: 1% males, 0.02% females(red/green)

dueteranopia: 1% males, 0.01% females(red/green)

tritanopia: 0.002% males, 0.001% females(blue/yellow)

primary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

details/colorform-giving process

color setting process

i) product goals, image, function, formii) value/lightness, temperature

iii) background color (receding)

iv) accents (color scheme)

v) limit your pallet (typically 3 or fewer)

primary

secondary

tertiarycont

rasti

ng

cont

rasti

ng

com

plem

enta

ry

analogous

color challengeform-giving process

give feeling/emotion through color

look inside your name carddownload exercise file and referencesset color paletteuse only colors in palette only change colors

name feeling_username.png 150 dpiemail 2744ta@mit.edu file

angry 1

young 2

old 3

mysterious 4

happy 5

sad 6

calm 7

form-giving processa structured approach

structure surface details/color graphics

laptop/software you are comfortable using for graphic/text editing (ppt, keynote, illustrator, photoshop, etc.)

learn how to put text on a baseline before class