The Lake George Regional CVB/Chamber and the Adirondack...

December 7-9, 2018 – Festival Commons TheLakeGeorgeRegionalCVB/ChamberandtheAdirondackFolkSchool

arepleasedtoannounceaBRAND-NEWwinterfestivalcomingtoFestivalCommons,December7-9,2018

andwewanttohelpgrowyourwinterbusiness!!

AstheCVBcontinuestoworktofindnewwaystobringyear-roundbusinessintothecommunity,weareexcitedtopartnerwiththeAdirondackFolkSchooltolaunchthisnewfestivaltogivevisitorsareasontocometoLakeGeorgeinDecember.Foryears,thehospitalityandbusinessesintheregionhavebeensearchingforwaystoexpandsalesandincreasebusinessintheshouldermonths,andwefeelthatahomegrownsignatureeventlikethenewAdirondackChristkindlmarktwillhelpcreatenewsales,newroomnightsandenergizeourregioninthewinter.Pronounced"CHRIS-KINDL-MART,"aChristkindlmarkttranslatestomeanChristmasmarket.FestivalssuchasthesehavebeenextremelysuccessfulindrivingwintertourisminEuropeancitiesforhundredsofyears,bringinginthousandsofpeopletothesetypesofevents.TheAdirondackChristkindlmarktwillbeafamily-focused,European-styleChristmasfestival,withauniquelyAdirondackflairandstyle.Itisourvisiontoinvitelocalcrafters,artisansandbusinessestocreateunique,oneofakinditemstosellinourvendorvillage,pourlocallyproducedcraftbeveragestogivevisitorsa"flavor"oftheAdirondacks,providelivelyandengagingmusic,includingholidaythemedperformances,andcreateanatmospherethatisfun,energetic,andappealingforallagestoenjoy.Inaddition,wewishtoencouragecooperationwiththeregionalandlocalbusinessesbycreatingtourismproductssuchashotelweekendpackages,sharingourentertainerswithlocalbars&restaurantstohavethefestivalgoersincreaseregionalsales,developpassportprogramsanddiscountswithlocalbusinessestoencourageshopping,andpartnerwithexistingregionaleventsintheweeksleadinguptotheAdirondackChristkindlmarkt,tocreatea“seasonofholidayfun”intheLakeGeorgeregion.Byworkingtogether,wecanensurethesuccessofthiseventandincreasetourismyear-round.Partofoursuccessrestsonreceivingsupportfromourlocalbusinesscommunity.Astheoldadagesays,“ifyoubuildit,theywillcome”–wellwearebuildingit,buttodoso,weneedyoursupport.Asabusinessvestedintheregion,wearereachingouttoyoutoofferyoutheopportunitytoreachnewaudiencesandbuildnewwinterbusinessbypartneringwithusonourevent.WithnumerousopportunitiestohelpussupportourAdirondackChristkindlmarktincludingsponsorshipsandin-kinddonations.Wehopeyouwillconsiderjoiningoureffortstohelplaunchthisnewholidayevent.

2018AdirondackChristkindlmarktSponsorshipProgram

WHATISACHRISTKINDLMARKT?A“Christkindlkmarkt”isaEuropean-styleChristmasfestivalandisadelightforallsenses.Itcombinesculturaltraditions,entertainment,localflavorsandcrafts,aswellasfamilyfunactivitiesforallages.TheAdirondackChristkindlmarktwilltakeplaceintheVillageofLakeGeorgeDecember7-9,2018inFestivalCommonsandanticipatesconnectingwithexistingareaeventstobuildanentireweekend'sworthofregionalfamily-funholidayactivitiesandentertainmentforalltoenjoy.Itisanewwinterevent,ledbytheLakeGeorgeRegionalCVBandtheAdirondackFolkSchool,inpartnershipwithLARACandotherlocalbusinessestohelpincreasetourismduringthearea’swinterseason.

DATES: Dec.7-9,2018(Fridayafternoon-Sundayafternoon)LOCATION:FestivalCommonsTheAdirondackChristkindlmarktisproudtoofferthefollowingsponsorshipopportunitiesforthe2018event.Yoursponsorshipwillprovidevaluablesupportforthisannualcommunity-wideeventintheLakeGeorgeregion.Sponsorshippackagesarenegotiable.

• OpeningNightSponsor-$15,000(2available)• Presentingfireworks• VerbalrecognitionandthankyouatOpeningNightKickOff• Name/logoineventprogramandeventscheduleonline• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage,linkto

sponsorwebsite• Logolinkoffmaineventhomepage

• Audio:45commercialmessage,scriptedbysponsortodistributesponsormessageattheeventatentranceoftheevent.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion

• Socialmedia/pressmentionsregardingOpeningNightevents• Logoonofficialprogram

• KidZone,craft&funarea(pettingzoo,ponyrides,children’sactivities)$10,000(5+

available)• Brandactivationopportunities• Verbalrecognitionandthankyoufrommainstage• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage,linkto

sponsorwebsite• Logolinkoffmaineventhomepage• Audio:45commercialmessage,scriptedbysponsortodistributesponsormessageatthe

eventinthekidzoneandatentranceofevent.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion

• SocialmediaandpressmentionsregardingKidZonedetails• Logoonofficialprogram

• Decorations(wreaths/Xmastree/firepits)-$10,000(10-15+available)

• Verbalrecognitionandthankyoupriortoeachact• Name/logoineventprogramandineventscheduleonline• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage(presenting

sponsor)• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe

eventinentertainmentareas.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion.

• Logoondecorationitems• Logoonofficialprogram

• Mediasponsor-$10,000–(2-4available)

• Brandactivationopportunities• Verbalrecognitionandthankyoufrommainstage• Socialmediapromotionalmessagingleadinguptotheeventandoneventpage(presenting

sponsor)• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Logolinkoffmaineventhomepage• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe

event(for$15Kpresentingsponsoronly)• Logoonofficialprogram

• CommemorativeMugSponsor$5,000• Sponsorlogoonofficialeventmug,availableforpurchase.Annualitem.• Logoonofficialprogram

• Beergardentent-multipleavailable

• Brandactivationopportunities&premierlocationforvendorsales• Verbalrecognitionandthankyoufrombeertentstage• Logolinkoffmaineventhomepage• Logoonofficialprogram

• Foodtent-multipleavailable• Brandactivationopportunities&premierlocationforvendorsales• Verbalrecognitionandthankyoufrombeertentstage• Logolinkoffmaineventhomepage• Logoonofficialprogram

• Entertainment-$1,000(10available)

• Verbalrecognitionandthankyoupriortoeachact• Name/logoineventprogramandineventscheduleonline• Onesocialmediapromotionalmessageoneventpageandlinktosponsorwebsite• Audio:30commercialmessage,scriptedbysponsortodistributesponsormessageatthe

eventinentertainmentareas.Eventorganizerswillproduceaudiomessageandsponsormaykeepitforsocialmediaorfutureadvertisingpromotion.

• Logoonstagebanner• Logoonofficialprogram

Asthiseventisbeingorganizedbytwonon-profit/not-for-profitorganizations,allrevenuescollectedwilldirectsupportthedevelopmentandexecutionofthisnewevent.In-kindexchangesponsorshipopportunitiesarealsoavailable.PleasecallKristenHanifinat518-668-5755orScottHaydenat518-696-2400todiscussinfurtherdetail.

Thanks for your support!

Kristen Hanifin Scott Hayden LakeGeorgeRegionalCVB AdirondackFolkSchoolSpecialEvent&ConventionSalesDirector ExecutiveDirector